Targeting

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• Here's a Reality Check for You
  "I receive email for very different reasons than others in my life," writes Kara Trivunovic at the Email Experience Council blog. "I subscribe to just about any email I can, ...
  Customer Experience, Email Marketing, Targeting
• The Best Bang for Your Buck
  "According to the 2009 Spencer Stuart survey of more than 300 senior-level marketers," write Kevin Clancy and Peter Krieg in a Pro article at MarketingProfs, "55% said emphasis on a ...
  Marketing Analytics, Segmentation, Targeting
• Start With the Basics
  When we create and evolve lead-generation programs, we tend to focus on strategies, tools and goals. It's just as important, however, to plan for the management of all the data ...
  Lead Generation, Segmentation, Targeting
• Five Risks to Take in '10
  In a recent Search Engine Land article, Andrew Goodman predicts that the biggest risk in 2010-2011 for search marketers may lie in working with outdated assumptions about the size and ...
  Facebook, Google, Search Engine Marketing, Targeting
• Hurry Up or You'll Be Sorry!
  Some companies seem addicted to email campaigns that shout breathless, time-sensitive offers. Each week, it seems, they tell subscribers about special deals that simply can't be missed—only to make a similar ...
  Email Campaigns, Metrics, Personalization, Targeting
• Just Show Me What You Want
  When you have products or services that customers don't buy on a regular basis—for instance, big-screen televisions or luxury excursions on the Orient Express—targeted email offers based on previous purchases ...
  Email Marketing, Market Research, Targeting
• Make This List, and Check It Twice
  If you sell products to consumers, the year-end holidays are a make-or-break big deal. So, making sure online buyers find you easily and happily by planning your search strategy ahead ...
  Keywords, Market Research, PPC Campaigns, Search Engine Marketing, Targeting, Web Content
• Anecdotally Speaking
  Not long ago, the friend of a MarketingProfs colleague—we'll call him Pete—sighed in annoyance as he tapped furiously on his iPhone's keypad. He was visibly angry as he explained he ...
  Customer Behavior, Email Campaigns, Email Marketing, Targeting
• Now, That's a Good Tease
  Under normal circumstances, writes Dylan Boyd in a post at The Email Wars, the use of animated GIFs in email campaigns can be a dicey proposition. "[S]ometimes they work with ...
  Creativity, Email Marketing, Targeting
• One Size Fits Nobody
  "In light of the economy, more and more marketers are concerned with late-stage leads," says Karen Landis in a recent post at the My Educated Guess blog. "While many marketers ...
  B2B Marketing, Channel Marketing, Lead Nurturing, Targeting
• Cha-Ching!
  If your company has customer and transaction databases, says Fred Pratt in a post at the Air Waves blog, you already have a wealth of information that can be harnessed ...
  Customer Retention, Marketing Analytics, Marketing Budgets, Sales, Targeting
• How Can I Find the Words?
  In a recent post on the SEO.com blog, Dustin Williams notes that every successful search campaign starts with finding the right keywords. It's important to not rush that precious keyword research, ...
  Google, Keywords, Search Engine Marketing, Targeting
• You CAN Get Satisfaction
  Mick Jagger sang, "I can't get no satisfaction," and that's apparently how many SEM professionals feel about their efforts these days. A recent report from [x+1] found that even though ...
  Keywords, Landing Pages, Search Engine Marketing, Segmentation, Targeting, Web Content
• Youth Isn't Always Wasted on the Young
  You might have mixed emotions—perhaps a blend of envy and awe—when you hear teenage CEOs discuss how they plan to secure venture capital for their second or third startup. But ...
  Customer Engagement, Marketing Inspiration, Targeting, Videos
• Now Is the Time for Me, Baby!
  Good news for those marketers who seek to advertise aggressively and creatively to Baby Boomers: You are right on track! New research is finding that for many Boomers "aging is ...
  Customer Behavior, Marketing Tips, Personalization, Targeting
• I'm Queued-up, and I Like It
  If you use Netflix, you know it provides two ways to watch movies and television shows: DVDs sent through the mail, and streaming videos (sent to your PC or TV). ...
  Customer Satisfaction, Email Campaigns, Email Marketing, Sponsorship, Targeting
• Summer: Time to Slice & Dice
  "Building your own opt-in email marketing list is an accomplishment," says Steve Adams in an article at MarketingProfs, "but don't stop there. Once you start reaching out to your list ...
  Customer Satisfaction, Email Marketing, Targeting
• I Predict a Sunny Day
  "Predictive analysis has a long and profitable history with direct mail," says Arthur Middleton Hughes in a Pro article at MarketingProfs. "Millions of dollars have been saved by focusing on ...
  Email Marketing, Measurement, Targeting
• Hey! Over Here! We're Buying!
  Good news for retailers! There is one consumer segment that apparently remains ready and willing to buy: Hispanic shoppers. "According to a new study conducted by Experian Simmons for Univision ...
  Advertising, Hispanic Marketing, Marketing Inspiration, Recession, Targeting
• We Suck!
  When you think of ways you want customers to describe your product or service, you'd probably want them to avoid that most dubious of superlatives: The Worst. But in a ...
  Marketing Inspiration, Marketing Smarter, Targeting