Targeting

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• The Budget-Cutting Blues
  "[T]he degree of uncertainty in business and consumer markets has soared," says John Quelch in a post at Harvard Business Online. "Yet, to conserve cash, most firms are reducing spending ...
  Collaboration, Market Research, Marketing Analytics, Marketing Budgets, Targeting
• Have We Got the Answer for You!
  If you've never visited the MarketingProfs Know-How Exchange—or if it's been a while—why not stop in to see how the community responds to a host of topics, both in real ...
  Collaboration, Creativity, Small Business, Taglines, Targeting
• Why Do You Love That Fake Bag So Much?
  Here comes summer. Soon, tourists will descend on New York for the time of their lives. The shows! The dining! The street vendors hawking fake Louis Vuitton handbags! Needless to say, ...
  Customer Behavior, Customer Satisfaction, Targeting
• Five Stages of the Purchase Cycle
  Occasionally people may buy on impulse. Often, however, they go through a recognizable purchase cycle. "By targeting specific cycle stages, advertisers can increase relevancy by delivering appropriate messages at the ...
  Advertising, Brand Awareness, Customer Behavior, Keywords, Search Engine Marketing, Targeting
• The Seven-Second Rule
  When subscribers open email messages, you have about seven seconds to answer their most important question: "What's in it for me?" According to Steve Adams, the best way to prove ...
  Email Marketing, Personalization, Targeting, Writing
• Your ROI's Sick? Don't Blame the Downturn.
  Jon Miller wrote an interesting article for MarketingProfs last summer that deserves a second look. Its title: "The Definitive Guide to B2B Marketing in a Recession." ('Nuff said?) One point ...
  B2B Marketing, Lead Generation, Lead Nurturing, Recession, ROI, Targeting
• Working Miracles, One by One
  "Now more than ever, the email channel in particular is being asked to contribute higher revenue," says Stephanie Miller in a post at the Daily Fix blog. "Yet, we all ...
  Customer Experience, Customer Retention, Email Marketing, Landing Pages, Targeting
• It's OK to Repeat Yourself
  The news is out: consumers are changing their buying—and search—habits. SearchIgnite reports that users are taking longer to make purchase decisions online: the average time between when they click on an ...
  Customer Behavior, E-Commerce, Pricing, Search Engine Marketing, Targeting, Web Analytics
• Seek and Ye Shall Find Our Event
  When you plan an event, you pull out all the stops. So, too, should it be with your event promotions. Apogee Search's Brian Combs suggests in a recent MarketingProfs article ...
  Copywriting, Keywords, Landing Pages, PPC Campaigns, Search Engine Marketing, Search Engines, Targeting
• That Is So Yesterday
  Important Notice: Your Customer Behavior newsletter will continue to bring you the kinds of articles you've come to expect and enjoy—but now, with a new name! Beginning with this edition, ...
  Advertising, Customer Behavior, Social Networking, Targeting
• This Space For Rent
  Your e-newsletter is an excellent tool for maintaining customer relationships. But it can also generate income if you offer cool ad space in it.  In a recent article at MarketingProfs, Drew Adams ...
  Advertising, Email Lists, Email Marketing, Newsletters, Targeting
• Como Se Dice 'Brand Loyalty'?
  According to Jorge Aguilar and Andrew Pierce, the Hispanic population in the United States will surpass that of their white non-Hispanic compatriots by 2030. And, argue the pair in ...
  Hispanic Marketing, Small Business, Targeting
• Enough, Already!
  In a post at the ExactTarget blog, Nate Romance recounts a visit with his tech-savvy mother, a woman who makes frequent online purchases through sites like Craigslist and Amazon. While ...
  E-Commerce, Email Marketing, Targeting
• Another Email? Great!
  "In the holiday email season of 2008, retailers turned up the gas on their email campaigns, hoping to salvage what was predicted to be a flat or down consumer spending ...
  Customer Relationships, Email Marketing, Targeting
• Target Jim and Mary
  Research has uncovered quite an interesting effect that guides customer brand choices. They call it the "name letter branding effect." The NLB effect shows that customers are more likely to ...
  Customer Behavior, Market Research, Naming, Targeting
• Oh, Behave.
  It's knowing where prospects are—and how they behave—that's paying off for today's New Media marketers. Their advertising dollars are in hot pursuit of a fragmented audience that now receives thousands of channels ...
  Customer Behavior, Interactive Marketing, New Media, Social Media, Targeting
• Time to Yelp!
  Following its 2005 debut, Yelp became the Zagat for a new school of tastemakers. "Yelpers" review everything—bars, boutiques, dot-coms, universities—with humor, anecdotes and flair. Yelp boasted 3.3 million users in ...
  Interactive Marketing, New Media, Social Media, Targeting, Websites