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• The Question of Web Analytics
  Not long ago, Avinash Kaushik posed this question via Twitter: "Inspire me: If there is one web analytics question you want answered what would it be? What's your juiciest/mundane, daily, challenge?" ...
  Customer Behavior, Customer Retention, Metrics, Testing, Web Analytics, Websites
• You Sure Are Testy These Days
  Just because an email strategy works for one company—even one very like yours—that doesn't mean it will automatically work for you. "This is due to different cultures and expectations," says ...
  Email Marketing, Personalization, Testing
• What Exactly Do You Do, Again?
  We all know the cliché: you have 1.5 milliseconds to grab a prospect's attention at your home page and convince him to stay. So why, then, are so many B2B ...
  B2B Marketing, Search Engines, Taglines, Testing, Value Propositions, Web Content, Websites
• Monday, Wednesday, Happy Days
  Is it better to send an email on Monday or Wednesday? What about Tuesday or Friday? If you wonder about each day's pros and cons, a post at the 60 ...
  Email Marketing, Testing
• Can You Do a Split?
  If you don't use A/B-split testing to analyze the results of your email campaigns, you probably aren't getting the full picture. According to a whitepaper from L-Soft, "Results can show ...
  Email Marketing, Testing