Testing

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• How a Minority Can Look Like a Majority
  Let's say a travel company sends out a series of email messages with a variety of offers. Campaigns 1 and 3 produce average clickthrough rates of just over 4 percent; ...
  Email Campaigns, Marketing Analytics, Segmentation, Testing
• This Will Be on the Test
  "Something that we preach at eROI is to TEST TEST TEST," says Ryan Buchanan in a post at the company's blog. "We believe that testing should be an integral part ...
  Email Marketing, ROI, Segmentation, Testing
• Gesundheit!
  In a Pro article at MarketingProfs, Kathryn Roy discusses seven infectious diseases often found in B2B marketing efforts. And she not only explains how to diagnose each disorder but also ...
  B2B Marketing, Metrics, Small Business, Testing, Writing
• Get Horizontal
  If you worry that an email with a horizontal (left-to-right) scroll will confuse your subscribers, Dylan Boyd is prepared to disagree. Unless it tests well, he doesn't suggest using this type ...
  Creativity, Email Marketing, Testing
• Grab for That Brass Ring!
  "I predicted back in January that 2009 would be the year of the email marketer," says Stephanie Miller in a post at the Daily Fix blog. "Times got rough mid-last ...
  Customer Satisfaction, Email Marketing, Marketing Tips, Testing, Writing
• Yoo-Hoo! It's Me Again!
  "Email programs tend to start with slow and cautious frequency, produce easy ROI, and become stars," says Karen Talavera in an article at MarketingProfs. The problems start, though, when management ...
  Email Campaigns, Email Marketing, Marketing Tips, Testing
• If Only Every Test Had a Cheat Sheet
  In a post at the Email Wars blog, Dylan Boyd points to a website called Anne Holland's Which Test Won? where visitors are invited to vote on which version of ...
  Marketing Analytics, Testing, Websites
• Overlay the 'Tube, Dude!
  YouTube recently launched a call-to-action overlay ad, which is exactly what it sounds like: a semi-transparent ad that appears over videos, and—get this—enables advertisers to send users to any website ...
  Advertising, Interactive Marketing, Social Media, Testing, Videos, YouTube
• It All Comes Down to Process
  We spend a lot of time discussing topics like deliverability and relevance, but rarely touch on another factor that plays a critical role in successful email marketing campaigns. "Process is ...
  Email Marketing, Marketing Smarter, Testing
• Take a Deep Breath. Do a Brief Test.
  "Do you know what attracts your readers? What headlines they respond to most? Do they respond to pictures? Do they know what your offer is?" asks Peter Da Vanzo in a recent SEObook.com ...
  Copywriting, Google, Keywords, Search Engine Marketing, Testing
• Getting Testy Again and Again
  "Testing can be a powerful tool to move your email marketing program forward," says Kelly Lorenz in a post at the Bronto blog. "Testing can also help you move from ...
  Copywriting, Email Marketing, Email Subject Lines, Testing
• Analyze This
  When analyzing the success of your email campaigns, you might be staring right at useful data that goes unused. Take, for instance, the amount of newsletter copy used to tease ...
  Email Marketing, Marketing Analytics, Newsletters, Testing, Writing
• Short, Sweet and Clicked-Through
  In a post at the DIRECT website, Ken Magill discusses the results of a survey conducted by MailerMailer. Among its more interesting findings: Subject lines containing up to 35 characters ...
  Email Marketing, Email Subject Lines, Testing, Writing
• Take a Deep Breath
  In a post at the iKnowtion blog, Sreekanth Sampathkumaran tells a story about healing his back: though the injury was minor, simple movements became painful. "While searching for relief, instead of ...
  Marketing Analytics, Measurement, Pricing, Recession, Segmentation, Testing
• Meet the SEO Royal Family
  We all know that content is king in search engine optimization, but in a recent Search Engine Land post, Daniel Waisberg reminds us that "usability is queen." According to Waisberg, ...
  Keywords, Landing Pages, Search Engine Marketing, SEO, Testing, Web Content, Website Design
• If It Ain't Broke, Why Add to It?
  Lots of companies offer add-ons for their products. (Think: a carrying case for a digital camera or a memory card for a computer.) But does that practice always have a ...
  Customer Behavior, Customer Satisfaction, Testing
• Test, Test and Test Again
  "No matter how well your ads, emails and landing pages are performing, they can always be doing better," says Dan Zarrella in a post at the HubSpot blog. The way ...
  Email Marketing, Keywords, Landing Pages, Marketing Analytics, PPC Campaigns, Testing
• Survey Says ...
  When you receive an invitation to take a survey, are you more likely to click on a link labeled Take a brief survey, or one that says Take a 5-minute ...
  Customer Behavior, Email Marketing, Testing
• Time for Some Spring Cleaning
  Spring is here, and Karen Talavera wants to clean house. "[N]ow is the perfect time for us to critically re-examine our programs, campaign processes, and messages with a fresh, unbiased ...
  Customer Engagement, Email Marketing, Permission Email Marketing, Testing
• Have Goals, Can Measure
  You closely monitor the results of your paid-search efforts. Shouldn't you do the same for your natural-search program? In a recent MarketingProfs article, Netconcepts' John Thielmann says measuring your natural search ...
  Google, Keywords, Measurement, Metrics, Search Engine Marketing, Search Engines, Testing