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AI: How-to articles covering the latest marketing tactics, tips, and strategies.
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Marketers Know AI Is the Future, But Do They Understand AI Today?Tod LoofbourrowAI is a powerful technology that can help you create relevant marketing campaigns that bring results—or irrelevant campaigns that waste your money and your customers' patience. Let's go over what ...
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Relationship Marketing and GDPR: Avoiding the Traps of Personalization Data and Targeting TechJohn HernandezIf your data practices are GDPR-compliant, you don't have to worry, right? But marketing technologies and techniques that use consumer data for targeting and personalization can still put you in ...
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Are Chatbots a Good Idea for Your Business? [Infographic]Laura ForerWhen used well, chatbots can increase both profitability and customer satisfaction. Read on to learn how to implement them in a smart way that helps your business and your customers.
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Next-Gen Audiences: Unleashing AI to Predict What Your Customers Will Do NextDespite advances in data-based technologies, marketers struggle to send the right message to the right person at the right time. Here are questions you can answer to better understand customers ...
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Mobile App Development Trends in 2018 and Beyond [Infographic]As businesses and marketers anticipate the rise of AI, virtual and augmented reality, and the Internet of Things, mobile will be in the thick of it all for the foreseeable ...
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Three Tips for Better Real-Time Mobile Marketing in 2018Mobile marketing provides an ideal opportunity for marketers to speak to customers in the right place and at the right time. See three ways you can use mobile to connect ...
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Kiss Your A/B-Testing Goodbye... Sort OfDavid SchroederA/B-testing has always been an effective way to optimize conversion rate, but new technologies are optimizing your optimization.
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Drowning in Social Media Data? Three Ways AI Can HelpLou JordanoThe mounds of social media data available offer a goldmine for marketers, but sorting through all that data can be overwhelming. That's where AI comes in to help you monetize ...
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The Domination of Mobile Ads: Trends and Statistics [Infographic]Laura ForerWhat's new and hot in the world of mobile advertising? A lot. See how marketers are spending on mobile, and get ideas for your own mobile ad strategy.
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Online Marketers: The Next Big Trend in MarketingAyaz NanjiWhat do online marketers think the next big trend in marketing will be? To find out, BrightEdge surveyed 500 search, content, and digital marketers in February.
AI: Podcasts containing in-depth interviews with smart marketers from all walks of life.
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Futureproof Your Marketing: Minter Dial on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneConsultant and author Minter Dial shares insights into the trends that are shaping marketing and talks about his new book, Futureproof: How to Get Your Business Ready for the Next Disruption.
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Why Your Next Hire Should Be a Cognitive Developer: IBM's Bob Lord on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneIBM's first "chief digital officer," Bob Lord, explains why cognitive developers and data scientists will be indispensable members of your marketing team in the near future.
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Creativity, Technology, and the Future of Marketing: Jon Wuebben on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneMost marketers have the next year planned. Really ambitious marketers might think ahead five years. The author of Future Marketing has a 13-year-plan (and he thinks you need one, too). Hear him prognosticate about what's ahead in the world of ...
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Artificial Marketing Smarts: Dale Beaumont Talks AI With MarketingProfs [Podcast]by Kerry O'Shea GorgoneDale Beaumont, author, speaker, and founder of BriN (a business adviser powered by artificial intelligence) discusses the impact of AI on business and explains the changing landscape for marketers.
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The Positive ROI of an Occasional Flop: 'Dragons' Den' Failure Tom Hunt on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneTEDx speaker, "Dragon's Den" failure, and successful entrepreneur Tom Hunt explains how he doubled down on his less-than-auspicious turn on the BBC's "Dragon's Den" and won big in business.
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Fun With Data Science: John Foreman of MailChimp Talks to Marketing Smarts [Podcast]by Kerry O'Shea GorgoneMailChimp's chief data scientist explains what "data science" is and how it affects marketing communications, product development, and more. He offers marketing professionals concrete tips for crunching numbers to turn data into insights.
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How-to Articles
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