Lead Scoring

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• Rocket Fuel for Your Marketing Career: Getting Attribution RightMark Sullivan
  As marketers, we're all artists, and our currency is persuasion. But to become among the most sought-after, elite marketers in the world, we must know what actually persuades. And for ...
  Attribution Modeling, B2B Marketing, Career Management, Lead Generation, Lead Scoring, Multichannel Marketing
• Seven Reasons to Clean Up Your Dirty Lead Data [Infographic]Laura Forer
  How clean is your lead data? If it's been sitting around for even a short while, much of it could be outdated and decayed. Check out today's infographic to see ...
  B2B Marketing, Data, Email Marketing, Lead Scoring, Marketing Challenges, Segmentation
• How to Drive Real Results Through Sales, Marketing, and AIMike Kostow
  Many companies find themselves asking the same question: How do we authentically engage with customers throughout their entire buying journey to keep them satisfied and buying more? The answer, up ...
  AI, B2B Marketing, Content, Lead Generation, Lead Nurturing, Lead Scoring, Marketing Automation, Marketing Strategy, Sales, Technology
• How Email Marketers Can Manage Their Database for Sales Funnel Tracking
  An effective B2B email marketing strategy has much less to do with email, per se, than you might think. The best programs nurture and engage leads while also working to ...
  Attribution Modeling, Email, Email Lists, Email Marketing, Lead Generation, Lead Scoring, ROI, Sales
• Why Social Media Is the Best Thing to Happen to Marketing Automation [Infographic]Laura Forer
  Are you using your marketing automation platform to its fullest capabilities? If you're not including data from social media channels, you could be missing out.
  Big Data, Data, Lead Generation, Lead Nurturing, Lead Scoring, Marketing Automation, Marketing Strategy, Sales, Social Media
• How to Prepare Your Organization for Marketing AutomationAndrew Davies
  Marketing automation tools too often don't meet marketers' demand generation goals. Why? Many marketers assume marketing automation is a "set it and forget it" process; actually, it requires a lot ...
  B2B Marketing, Chief Marketing Officer, Content, Content Marketing, Customer Acquisition, Email Campaigns, Inbound Marketing, Lead Generation, Lead Nurturing, Lead Scoring, Marketing Automation, Sales
• Marketing Video: No Lead Left BehindCassie Nelson
  Though too many leads certainly isn't a bad problem to have, it can be a problem nonetheless if a company's marketing efforts are being driven by lead volume rather than ...
  Lead Generation, Lead Quality, Lead Scoring, Sales
• Six Huge Lead-Generation Pitfalls That Are Hurting Your BusinessRob Manser
  Every marketing and sales team struggles with lead generation at some point. But are they making this battle even more difficult by committing these lead-generation mistakes?
  Data, High-Tech Marketing, Lead Generation, Lead Quality, Lead Scoring, Sales
• The Cost and Hassle of Predictive Lead-Scoring DriftYaron Zakai-Or
  Companies should re-examine their lead scoring quarterly but often don't because of cost considerations and a lack of focus. Can they regain focus without breaking the bank?
  Data, High-Tech Marketing, Lead Scoring, Sales
• How Are B2B Marketers Scoring Leads? [Infographic]Verónica Jarski
  Get the scoop on B2B marketers' lead-scoring criteria and behaviors.
  B2B Marketing, Lead Quality, Lead Scoring, Sales
• How SMB B2B Marketers Can Improve Lead Turnover by Using Big Company TacticsMimi Miles
  These tips provide a framework for scaling lead generation strategies as overall business objectives evolve. They also constitute a coordinated, measurable effort that can result in a dramatic pipeline uplift.
  B2B Marketing, Customer Acquisition, Customer Relationships, Data, Lead Generation, Lead Nurturing, Lead Scoring, Sales, Small Business, SMBs
• Automation: How Marketing Can Sync With SalesYou Mon Tsang
  Here's how marketing automation (along with an old-school method) can sync Marketing and Sales to drive revenues.
  B2B Marketing, Conferences, Content, Content Marketing, Customer Acquisition, Customer Relationships, Digital Marketing, Inbound Marketing, Lead Generation, Lead Scoring, Marketing Automation, Marketing Strategy, Sales, Thought Leadership, White Papers
• Guide the New Buyer's Journey With Marketing AutomationAtri Chatterjee
  Marketing automation serves many purposes, but its biggest advantage is in enabling marketers to tailor their activities to the customer's buying process—which has changed dramatically in the past few years.
  Content, Content Marketing, Customer Acquisition, Customer Insight, Email, Email Marketing, Inbound Marketing, Lead Generation, Lead Nurturing, Lead Scoring, Marketing Automation, Sales
• B2B Lead Generation: What Marketers WantAyaz Nanji
  Most pay-per-lead B2B marketers (51%) say knowing a buyer's purchasing time horizon is the most important data point they want but often don't get, according to a recent report by ...
  B2B Marketing, Email Lists, Lead Generation, Lead Nurturing, Lead Quality, Lead Scoring, Research Summaries, Sales, SMBs
• Five Tips for Painting a Clearer Marketing Ops Picture With Data VisualizationVince Stuntebeck, Trevor Jones
  To portray data effectively, use simple and informed graphs to reveal the story behind the data. This article focuses on how to apply data visualization techniques in marketing operations to ...
  Attribution Modeling, Campaign Management, Data, Lead Scoring, Marketing Analytics, Marketing Budgets, Marketing Operations, Measurement, Metrics, ROI
• Lead-Nurturing and Marketing Automation: 15 Key Questions Answered (Questions 7 and 9)Sid Smith
  This week we answer two questions: When is a lead truly "Sales-ready," and what are some best-practices of lead scoring? And we offer two tools you can use to help ...
  B2B Marketing, Customer Acquisition, Lead Generation, Lead Nurturing, Lead Scoring, Marketing Automation, Sales
• 2012's Top Lessons for B2B MarketersJesse Noyes
  I know, I know. You're probably thinking, "Great, another end-of-the-year list!" I'm with you... But, it's easy to get contemplative when the last quarter draws to a close. And there ...
  B2B Marketing, Conferences, Content Marketing, Customer Acquisition, Digital Marketing, Digital Theory, Email, Email Marketing, Inbound Marketing, Lead Generation, Lead Quality, Lead Scoring, Marketing Automation
• From Content to Lead to Handoff: Inbound Marketing in Six StepsTracy Lewis
  Marketers today need to be more in tune with where, when, and how people want to receive messages. You need to build a presence in places that matter most, so ...
  B2B Marketing, Content, Content Marketing, Customer Acquisition, Inbound Marketing, Lead Generation, Lead Scoring, Marketing Automation, Measurement, Metrics
• How to Score Your Leads with Six Simple Questions
  "Hundreds, if not thousands, of solutions have been developed to automate lead-scoring," writes Peter Gracey at MarketingProfs. "However, those scores don't provide salespeople much valuable information." That's why he developed ...
  Lead Generation, Lead Nurturing, Lead Quality, Lead Scoring
• Questions You Need to Ask About Your Qualified LeadsPeter Gracey
  Countless solutions have been developed to automate lead-scoring, but those scores don't provide salespeople much valuable information. Learn a practical six-question scoring system that effectively evaluates and qualifies leads.
  Lead Quality, Lead Scoring, Sales