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Referrals: How-to articles covering the latest marketing tactics, tips, and strategies.
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Know Your Customers Better Than They Know Themselves: The Key to Customer Loyalty [Infographic]Laura ForerConsumers are more loyal to brands that offer personalized experiences, and that loyalty can provide excellent returns for brands. So you'd better know enough about your customers to provide those ...
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Is a Loyalty Rewards Program Right for Your Brand? [Infographic]Laura ForerA good loyalty rewards program increases not only the number of repeat customers but also average order value—which can have a significant impact on the bottom line. Check out the ...
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The Ultimate Restaurant Marketing Guide [Infographic]Laura ForerJust as a master chef combines various flavors, restaurants must combine their offline presence, their online presence, and their dine-in experience to create a delicious—and successful—marketing combo.
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Marketing ROI: How to Get Actionable Insights From Google AnalyticsJennifer BlackburnWhat Google Analytics data should marketers home in on to help executives understand the impact of marketing content and online efforts on delivering value through the sales funnel?
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Five Mistakes You Can't Afford to Make in Your Refer-a-Friend ProgramPrasad DhamdhereMarketing has readily accepted the power of referral programs. Their reach, trust factor, and ability to target the right people combine to quickly and effectively boost customer acquisition. But some ...
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How You Can Use Reviews and Ratings to Prepare for the Holiday Season [Infographic]VerĂ³nica JarskiAre you ready to handle all the holiday sales coming your way? Looking at your reviews and star ratings can help you anticipate sales this coming holiday season.
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How Reviews and Recommendations Affect the Path to Purchase [Infographic]VerĂ³nica JarskiGet the stats on how much consumers rely on their friends and family for advice about their purchase decisions.
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Invite Your Friends! Three Best-Practices for a Successful Referral ProgramMatt KatesBrands looking to launch referral programs or fine-tune their current efforts must embrace best-practices that help guide audiences through three distinct phases of engagement.
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What You Need to Know About the Changing Affiliate LandscapeJim RobinsonTechnology paired with changing consumer behavior is transforming affiliate marketing and creating opportunities for marketers to target consumers more precisely.
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How to Bulk Up Your Referral Program [Infographic]Chris DuskinHow do you revitalize your referral marketing to fit mobile? The following infographic is packed with referral marketing tips that marketers should consider when targeting mobile users.
Referrals: Podcasts containing in-depth interviews with smart marketers from all walks of life.
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Nice Companies Make More Money: Andy Sernovitz on Marketing Smarts [Podcast]by Matthew GrantGetting people to talk about your company in a positive way is far simpler than you think. In the end, it's as obvious as being nice or providing thoughtful customer service. The problem is that many companies fail because they ...
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How-to Articles
- How European B2B Marketers Succeed With Authentic Marketing: ... by Karie Burt
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- Is Your B2B Sales Funnel Gen Z-Friendly? Understanding Buyers' ... by Georgia Harris