Behavioral Marketing

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• How to Make Digital Advertising as Successful as Hot Chocolate at an Ice RinkTed Dhanik
  If you want to make sure your ads are seen by the right audience, it's time to combine some advertising tools and strategies that make targeting (almost) as successful as ...
  Advertising, Behavioral Marketing, Customer Behavior, Data, Location-Based Marketing, Mobile Marketing, Online Marketing, Targeting
• Wearables Are a Game-Changer in Market ResearchAdam Rossow
  Smart wearable devices are giving marketers the most complete customer data ever. Here's a look at how wearables are transforming market research and what marketers need to keep in mind.
  Behavioral Marketing, Consumer Electronics, Customer Behavior, Customer Insight, Data, High-Tech Marketing, Sales and Advertising
• 10 Questions Every Marketer Should Ask Before Buying Audience DataAdam Paulisick
  Here you are, charged with exciting media buys, and you find that there are literally thousands of data providers who tell you using their insights will allow you to find ...
  Advertising, B2C, Behavioral Marketing, Data, Demographics, Retail Marketing
• How to Influence Customer Behavior by Making Your Ideas StickKen Ribotsky
  Change is tough. That's why most people resist it at all costs. So, how do you get people to change an ingrained behavior, such as switching from a competitor's product ...
  Behavioral Marketing, Brand Loyalty, Customer Behavior, Customer Experience, Customer Relationships
• Understand How Buyers Buy: Marketing With the 'Buying Center' Concept [Infographic]Glenn Gow
  Market segmentation and customer insights are only part of what you need to enter the competitive market. You need to take your marketing to the next level.
  B2B Marketing, Behavioral Marketing, Content Marketing, Customer Acquisition, Customer Insight, Inbound Marketing, Lead Generation, Lead Nurturing, Marketing Strategy, Personas, Positioning, Sales, Value Propositions
• The Evolution of Marketing Data [Infographic]Verónica Jarski
  With each passing decade, marketers' ability to better understand their customers through data deepens. The following infographic shows how marketers' use of data has evolved and how they can plan ...
  Behavioral Marketing, Big Data, Customer Behavior, Customer Insight, Data, Marketing Analytics, Marketing Strategy, Sales and Advertising, Segmented Research Data
• Which Comes First: Content or Marketing Automation Software?Katie Hollar
  For most software purchases, you identify a business process that could be accomplished more efficiently with the help of technology. Then you buy it. Then you use it. Then your ...
  Behavioral Marketing, Content, Content Marketing, Customer Acquisition, Customer Communications, Customer Relationships, Marketing Automation, Sales, Web Content, Writing
• Marketers Embracing Multichannel and Behavioral StrategiesAyaz Nanji
  Multichannel marketing has become mainstream, with 25% of B2B and B2C marketers assessing themselves as mature practitioners. Moreover, only 7% of marketers have no plans to implement mutichannel strategies, according ...
  Behavioral Marketing, Marketing Strategy, Multichannel Marketing, Research Summaries, Survey Data