Behavioral Marketing

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• Purchasing Buyer-Intent Data: A Marketer's PrimerKen Gaebler
  If you had sonar that could pinpoint great B2B leads for you, you'd use it, right? That's what buyer intent data can do for your lead generation efforts, putting you ...
  Behavioral Marketing, Customer Behavior, Lead Generation, Marketing Smarter, Marketing Strategy, Sales, Technology
• The Complete Guide to Snapchat Advertising Targeting Options [Infographic]Laura Forer
  If you're advertising on Snapchat—or are thinking of doing so—bookmark this comprehensive list of segmenting and targeting options to make your ads more effective.
  Advertising, Behavioral Marketing, Demographics, Segmentation, Snapchat, Social Media
• How to Effectively Personalize Your Marketing CommunicationsJohn Collins
  Message personalization has become a buzzword in marketing. But in most cases, what’s really being used is easily captured demographic and geographic data. To send messages that are truly personal, ...
  Behavioral Marketing, Data, Personalization
• YouTube Advertising: The Complete Guide to Targeting Options [Infographic]Laura Forer
  Video ads can take more effort to produce than more static types of advertisements, so make sure that those ads are being seen by your key audience. Here's how to ...
  Advertising, Behavioral Marketing, Demographics, Segmentation, Social Media, YouTube
• LinkedIn Advertising: The Complete Guide to Targeting Options [Infographic]Laura Forer
  B2B marketers are finding that ad targeting on LinkedIn can help them get their brands in front of just the right audiences. But where should they start when selecting those ...
  Advertising, B2B Marketing, Behavioral Marketing, Demographics, LinkedIn, Segmentation, Social Media
• The Complete Guide to Facebook and Instagram Advertising Targeting Options [Infographic]Laura Forer
  With so many targeting options for Facebook and Instagram ads, figuring out the combination that will give you the best results can be a challenge. Today's infographic clearly illustrates all ...
  Advertising, Behavioral Marketing, Demographics, Facebook, Instagram, Segmentation, Social Media
• The Complete Guide to Twitter Advertising Targeting Options [Infographic]Laura Forer
  Twitter offers a lot of options for targeting your ads. This infographic breaks them down into an easy-to-follow guide to ensure your ad dollars are being spent on the right ...
  Advertising, Behavioral Marketing, Demographics, Segmentation, Social Media, Twitter
• Four Steps to Unlocking the Real Power of Marketing Personalization [Infographic]Laura Forer
  Savvy marketers use smart personalization to keep customers engaged. This infographic shares stats you need to know and the four major actions you need to take to make personalization truly ...
  Behavioral Marketing, Customer Communications, Customer Experience, Data, Marketing Smarter, Marketing Tips, Personalization
• Why People Abandon Online Shopping Carts and What to Do About It [Infographic]Laura Forer
  If you could convince even a small portion of cart abandoners to buy, you'd be the marketing team hero! Get your cape ready because here's an infographic with pointers to ...
  B2C, Behavioral Marketing, Customer Behavior, E-Commerce, Pricing, Retail Marketing
• Advertising in the Age of DistractionCarl Marci
  The proliferation of digital devices, coupled with a deluge of short, "snackable" content, has given consumers greater choice than ever in how and where they consume media. How can you ...
  B2C, Behavioral Marketing, Customer Behavior, Customer Insight, Research, Retail Marketing
• Five Effective Neuromarketing Principles That Boost Marketing EffortsLaurynas Skupas
  Neuroscience can give marketers deep insight into what works and what doesn't in persuading customers to buy a product or service. These five neuromarketing principles will boost your marketing efforts.
  Behavioral Marketing, Customer Behavior, Customer Experience, Marketing Strategy, Pricing, Retail Marketing, Sales
• Travel as an Indicator of Demographics and Lifestyle [Infographic]Laura Forer
  Understanding your customers' travel preferences can help you to better understand and reach them.
  Advertising, Behavioral Marketing, Demographics, Location-Based Marketing, Personas
• How to Apply Neuromarketing Principles to Improve Marketing Effectiveness (Part 2 of 2)Lawson Abinanti
  Part 1 examined stimuli that get the attention of the decision-making portion of the brain. Part 2 explains how specific tactics appeal to the brain and improve the effectiveness of ...
  Behavioral Marketing, Brand Awareness, Brand Positioning, Branding, Content, Customer Acquisition, Customer Behavior, Marketing Communications, Positioning, Writing
• Improve Your Marketing Communications With Insights From Neuromarketing (Part 1 of 2)Lawson Abinanti
  To ensure your marketing communications engage and convince your audiences, you'll need to understand how the human mind works. These are the six characteristics of the decision-making part of the ...
  Behavioral Marketing, Brand Positioning, Content, Customer Behavior, Customer Experience, Customer Insight, Customer Relationships, Marketing Communications, Positioning, Positioning Statements, Presentations, Writing
• How to Convert Mobile Browsers to Buyers [Infographic]Laura Forer
  Mobile e-commerce is growing, and the big opportunities are still ahead of us. Check out this infographic to see why consumers resist purchasing on mobile and what retailers can—and must—do ...
  Behavioral Marketing, E-Commerce, Mobile Marketing, Retail Marketing
• Psych! Five Principles That Explain Why Consumers Take Action (or Don't)Laura Forer
  Today's marketers can track and analyze virtually every step of a customer's journey. We have hard data that show us what's working and what's not. But beneath all that data ...
  B2C, Behavioral Marketing, Customer Behavior, Customer Relationships, E-Commerce, Positioning, Retail Marketing, Value Propositions
• Marketers Can Win the Big Data Game by Playing It SmartDave O'Flanagan
  Customers constantly drop online clues about what they want, but most companies don't pick up on them. Successful marketers piece the clues together—then deliver exactly what customers want.
  Behavioral Marketing, Big Data, Content, Customer Engagement, Data, Digital Marketing, Email Marketing, Email Subject Lines, Marketing Strategy
• How to Use Heuristics Marketing to Your AdvantageCam Secore
  Marketers and advertisers who understand the importance of customer behavior and psychology consider heuristics (mental shortcuts that people use to form judgments and make decisions) to target their markets.
  Ad Copy, Advertising, B2C, Behavioral Marketing, Copywriting, Customer Behavior, Writing
• Make Your Customers Feel Like You Know Them (Without Being Creepy)Kelly McGuire
  Online customers come to you through different paths for myriad reasons. The clues they leave behind can help you get to know them and improve their experience, build their loyalty ...
  Behavioral Marketing, Customer Acquisition, Customer Behavior, Customer Experience, Customer Insight
• From Engagement to Leads: The Psychology Behind Converting Social Media FansBojana Dobran
  Converting social media fans requires more than constant sharing; it requires understanding the ways they interact and build relationships.
  Behavioral Marketing, Customer Behavior, Customer Loyalty, Social Media