Brand Loyalty

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• Brand It Like BeyoncéRoger Dudler
  Beyoncé is a shining example of how a public figure and a brand can intertwine. But it's not just individuals who can learn a great deal from the renowned and ...
  Brand Awareness, Brand Loyalty, Brand Management, Brand Positioning, Branding, Collaboration
• The 3 E's of Brand Admiration (and How Marketers Can Foster Them)Josh Zywien
  Enablement. Enticement. Enrichment. Those three E's are the very foundation of brand admiration. And they are important for any brand in any industry. So how should they be fostered?
  Brand Loyalty, Brand Management, Brand Positioning, Branding, Customer Engagement, Customer Loyalty, Customer Relationships, Engagement
• Why Everyone at Your Company Needs to Care About Customer ExperienceJiordan Castle
  To provide a winning customer experience, every member of your workforce needs to make optimizing and improving the customer journey at every touchpoint a priority.
  Brand Loyalty, Brand Management, Customer Experience, Customer Loyalty, Customer Relationships, Customer Satisfaction, Customer Service
• The Saving Grace of Brand Admiration: 3 Companies, 3 Mistakes, 3 Different OutcomesJosh Zywien
  How would customers react to your company's mistakes and missteps if it had long ago made sure to invest in becoming an admired brand? Certainly not the way they would ...
  Brand Loyalty, Brand Management, Brand Positioning, Branding, Customer Behavior, Customer Loyalty, Customer Relationships, Customer Retention, Public Relations
• What We Learned From Collecting Every Customer Engagement and Loyalty Stat for Three YearsBrandon Carter
  For three years, we tracked and recorded every publicly available piece of data we could find regarding customer engagement and loyalty. Examining hundreds of whitepapers, press releases, infographics, and more, ...
  Brand Loyalty, Brand Management, Customer Behavior, Customer Engagement, Customer Loyalty, Customer Relationships, Customer Retention, Digital Marketing
• Brand Admiration: Three Powerful Bottom-Line Benefits of Being AdmiredJosh Zywien
  Just how valuable is brand admiration, and what impact does it have on your brand's bottom line?
  Brand Equity, Brand Loyalty, Branding, Customer Evangelists, Customer Loyalty, Customer Relationships, Customer Retention, Marketing Strategy
• Five Things That Marketing Leaders Do to Inspire Deeper Customer EngagementTom Cates
  A company's personal connection with customers depends on the people who interact with those customers. Here's what good marketing leaders do to keep those connections open.
  Brand Loyalty, Customer Communications, Customer Engagement, Customer Loyalty, Customer Relationships, Customer Retention, Customer Satisfaction, Thought Leadership
• Brand Admiration and the Value of Respect: How to Build a Revered BrandJosh Zywien
  Respect for a brand—for its identity, purpose, and achievements—increases brand credibility and influence, results in forgiveness of mistakes, and creates access to better partnerships and talent. How can you go ...
  Brand Loyalty, Brand Positioning, Branding, Customer Loyalty, Customer Relationships, Marketing Strategy
• The 10 Tech Companies With the Best ReputationsAyaz Nanji
  Amazon has the best reputation with consumers in the United States of any technology company, according to recent research from the Reputation Institute.
  Brand Equity, Brand Loyalty, Branding, Research Summaries, Survey Data, Technology
• Is Your Brand Trusted? Here's What Happens When It Is—and Isn'tJosh Zywien
  If you cultivate and foster brand trust correctly, your company won't need to constantly throw piles of money at rebuilding and repairing trust with customers.
  B2B Marketing, B2C, Brand Loyalty, Brand Management, Brand Positioning, Customer Behavior, Customer Loyalty, Customer Relationships, Customer Service, Reputation Management
• Five Critical Loyalty Program Mistakes You're Probably MakingZach Goldstein
  Done right, customer loyalty programs can be hugely profitable for a business. Done wrong, they can be disastrously costly and counterproductive. Are you committing these five mistakes?
  Brand Loyalty, Customer Engagement, Customer Experience, Customer Loyalty, Customer Relationships
• Brand Admiration and the Power of Love: Build a Brand That People AdoreJosh Zywien
  Inspiring and evoking feelings of brand love aren't accidental occurrences. Cultivating and fostering it require a purposeful, methodical, and strategic process that builds meaningful relationships over time.
  Brand Loyalty, Brand Management, Brand Positioning, Customer Loyalty, Customer Relationships
• The Media Companies With the Most Brand EquityAyaz Nanji
  Netflix has the the strongest brand equity of any major media company, according to recent data from The Harris Poll.
  Brand Equity, Brand Loyalty, Brand Management, Branding, Research Summaries, Survey Data
• Brand Admiration: Why Some Brands Are Loved Unconditionally (and What You Can Learn From Them)Josh Zywien
  When companies have high levels of brand admiration, they experience explosive revenue growth and improved cost efficiencies, and far greater access to the best talent and partnerships.
  Brand Awareness, Brand Loyalty, Brand Management, Branding, Customer Behavior, Customer Loyalty, Customer Relationships, Customer Satisfaction
• The Selfie Strategy: Build Brand Loyalty Like a KardashianJeff Soriano
  By collecting, curating and featuring user generated content (UGC)—such as selfies—brands can build authentic relationships with audiences and inspire genuine customer advocacy.
  Brand Loyalty, Content, Content Marketing, Customer Engagement, Customer Loyalty, Customer Relationships, Social Media, User-Generated Content
• The State of Customer Loyalty Programs in 2016Ayaz Nanji
  Consumers actively use only about half of the loyalty programs they are members of, according to recent research from Bond Brand Loyalty and Visa.
  Brand Loyalty, Customer Behavior, Customer Loyalty, Research Summaries, Retail Marketing, Survey Data
• What Drives That Crazy Little Thing Called Brand LoveJeff Meleski
  The strong bond that can bring two people together can also connect consumers and brands. By tapping into consumers' emotions, marketers can inspire brand love.
  Brand Loyalty, Brand Management, Branding, Customer Loyalty, Customer Relationships
• What Marketers Really Think About Brand Experience [Infographic]Jens Lundgaard
  What are marketing leaders' thoughts about branding? This infographic, based on a recent study, provides insight into the challenges and opportunities of aligning brand promise and customer experience.
  Brand Awareness, Brand Loyalty, Branding, Customer Experience, Customer Insight
• How to Nurture the Five Stages of Customer AdvocacyStephan Hovnanian
  Customer advocacy programs are hot right now. And why shouldn't they be? Customers have the ability to be hyper-connected to the brands they love, and they are gaining more influence ...
  Brand Ambassadors, Brand Loyalty, Customer Advisory Programs, Customer Communications, Customer Engagement, Customer Loyalty, Customer Relationships, Customer Satisfaction, Engagement
• The Right Packaging Helps Customers Connect With Your BrandAmy Finn
  Attributes that define your brand through packaging can play a fundamental role in your relationship with consumers. Here are some attributes to keep in mind.
  Brand Loyalty, Brand Positioning, Branding, Customer Engagement, Customer Relationships, Product Management, Product Marketing