Brand Loyalty

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• Brand Loyalty—How to Build It, How to Keep ItTed Mininni
  What does it really take to cement brand loyalty? In addition to time, patience, commitment, and sound brand management, what else can marketing executives do to build and maintain brand ...
  Brand Loyalty, Branding, Customer Relationships, Customer Service
• Marketing to the MySpace Generation (and the Economics of Social Networking), Part 2 of 2Cliff Kurtzman
  In Part 1 of this two-part article, the author looked at how MySpace (and the social networking industry in general) has evolved. Here in the second part, Cliff examines how ...
  Brand Awareness, Brand Loyalty, Social Networking, Word-of-Mouth
• The High-Tech Marketing/Business Model Boot Camp: Give Me That Thing Called LoveNilofer Merchant
  Do your customers look at your products with the same eager anticipation as they once did? Have your customers stayed "married" to you? Would you consider them still in love—or ...
  Brand Loyalty, Customer Experience, High-Tech Marketing, Market Research, Surveys
• Retail's Marketing Management ChallengeRishi Bhandari
  As retailers strive to touch consumers at every step of the purchase cycle, retail marketing has evolved to become a mosaic of mass-media branding, tactics for driving store traffic, in-store ...
  Advertising, Brand Loyalty, Collaboration, Local Marketing, Sales, Targeting
• Lessons in Experience Marketing: The 'Sideways' Wine Club Dave Chambers
  Imagine a California wine club modeled after the movie "Sideways"? Sure, it sounds cool. But there are many inherent challenges -- the decay curve on the "Sideways" recall, for example, ...
  Blogging, Brand Loyalty, E-Commerce, Marketing Plans, Product Marketing, Segmentation, Videos, Websites
• Leveraging Customer Feedback in 'Coproduction Experiences'Peter Honebein
  As marketers, we are continually investing in strategies that set customer expectations about how our goods and services will perform. Through advertising, sales meetings, product demonstrations, and so on, we ...
  Brand Loyalty, Customer Engagement, Customer Experience
• Cause Marketing: Good Deeds as Good BusinessSherlyn Manson
  Consumers want to align themselves with brands, employers and even investments that stand for something we believe in and that we can feel good about. Here's how smart companies are ...
  Brand Loyalty, Customer Engagement, Sponsorship
• 10 Ways to Love (and Respect) Your CustomersJeanne Bliss
  Getting customers to love you starts with showing them the respect they deserve by making it painless (and eventually a joy) to do business with you.
  Brand Loyalty, Customer Experience, Customer Relationships, Customer Service, Permission Email Marketing, Website Design
• Congratulations—Someone Hates Your Brand!Rick Nobles
  Did you get a letter from someone who was offended by your latest TV spot? Did someone send you an email saying you suck? Do you have a group of ...
  Brand Loyalty, Brand Positioning, Branding
• How to Leverage Word-of-Mouth Marketing (Even If You Don't Sell iPods)Terri Whitesel
  Word-of-mouth, or WOM, has become the buzzword in many marketing and advertising circles. Whether you are working in the B2C or B2B space, having your customers tell their friends, family ...
  Brand Loyalty, Customer Experience, Marketing Smarter, Referrals, Women, Word-of-Mouth
• Creating the Accidental EvangelistSean D'Souza
  You've probably already had dozens of reasons and seasons to create the accidental evangelist. And yes, you can play Santa in July, if only you'd listen. Here's how to recognize ...
  Brand Loyalty, Customer Engagement, Word-of-Mouth
• Branding: All You Need Is LoveWilliam Arruda
  We use the word love a lot when it comes to our favorite brands. Similarly, talk about emotions and successful brands is music to the ears of career-minded professionals who ...
  Brand Loyalty, Brand Positioning, Branding, Career Management, Personal Branding
• The Formula for Marketing HitsDan Herman
  From time to time, the marketing world is taken aback by huge, quick, unpredictable and seemingly inexplicable successes. These marketing "hits" are products or services, entertainment locales or vacation spots, ...
  Brand Loyalty, Creativity, Measurement, Product Marketing, Word-of-Mouth
• Cause-Related Marketing: Does Corporate America Genuinely Care?Elaine Fogel
  When corporate America participates in cause-related marketing programs, it enhances its image, customers show greater loyalty, the public recognizes companies as good corporate citizens, and the companies gain a competitive ...
  Brand Loyalty, Nonprofits, Sponsorship
• A Direct Marketer Looks at BrandingSteve Cuno
  Branding, as you might imagine, is not typically what direct response agencies do. But some direct response agencies strongly believe in the power of branding. And smart direct marketers build ...
  Advertising, Brand Loyalty, Brand Positioning, Branding, Direct Marketing
• Swinging Sledgehammers and Service Brand PreferenceMike Schultz
  What stages must your brand pass through to ring the bell?
  Brand Awareness, Brand Loyalty, Branding, Services Marketing, Targeting
• Scoring Points (How Tesco is Winning Customer Loyalty)Nick Wreden
  A new book by the brains behind one of the world’s most successful loyalty programs tells why most programs miss the mark.
  Brand Loyalty, Creativity, Customer Retention, Marketing Smarter, Segmentation, Targeting
• Cost-Effective Marketing for Emerging BrandsRay Podder
  Which areas do today’s emerging brands need to rethink to specifically manage the costs of the entire marketing process?
  Advertising, Brand Awareness, Brand Loyalty, Positioning, Word-of-Mouth
• The Brand IS the StrategyDan Herman
  Recently, developing a brand means devising and implementing a way by which to deliver a benefit to consumers.
  Brand Loyalty, Brand Positioning, Branding, Customer Experience, Targeting
• The Prepaid Card MakeoverGary Goldhammer
  What's the key to convincing customers that your card is different, and isn't just an extra thing to schlep in their wallets?
  Brand Loyalty, Branding, Mobile Marketing, SMS