Branding

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• Turning an Ordinary Event Into Business TheaterJ. Brent Frost
  The truth is that most company interactions with customers take place via phone or email, so a single event may be your one critical shot. It may determine 99% of ...
  Branding, Logos, Marketing Tips, Public Speaking, Targeting, Thought Leadership, Tradeshows/Events
• Focus on Marketing Strategy, Not Just TacticsKen Lauerer
  Far too often, agencies and companies alike unwittingly focus on tactics—rather than strategy—in their marketing and communications activities. It's not always easy for companies to pause, step back, and ...
  Branding, Marketing Strategy, Marketing Tips, Taglines
• The Marketing Juju of Fantasy FootballJohn Moore
  As marketers, we are always seeking ways to make our products and services more attractive to consumers. When we do it right, we know we've created marketing juju. Consumers are ...
  Branding, Customer Experience, Customer Relationships, Word-of-Mouth
• The Hidden Value in Search ListingsPaul Bruemmer
  With paid search, you pay only for click-throughs to your site. Such accountability is a marketer's delight, but that's only half the story. What about all the people who found ...
  Advertising, Branding, Search Engine Marketing, Web Analytics
• How to Talk to Creative People About BrandingSteve McNamara
  It helps to define what "branding" is. Start here: A brand is like a person. And like a person, brands have relationships, and these relationships evolve, for better or worse, ...
  Branding, Collaboration, Copywriting, Creativity, Customer Relationships, Logos, Targeting
• Branding: All You Need Is LoveWilliam Arruda
  We use the word love a lot when it comes to our favorite brands. Similarly, talk about emotions and successful brands is music to the ears of career-minded professionals who ...
  Brand Loyalty, Brand Positioning, Branding, Career Management, Personal Branding
• Creating a Real Urban BuzzKarl Moore, Laura Mingail
  Buzz, the love child of strategic marketing and public relations, has been key in establishing street credibility for brands targeting the billion-dollar urban lifestyle market worldwide. This market is not ...
  Branding, Creativity, Targeting, Word-of-Mouth
• Putting Spring in Your Ka-ching: 10 Direct Mail TipsSteve McNamara
  Every year Steve conducts a survey of his subscribers to identify ways that marketers are squeezing more sales out of their direct marketing. Here are some learnings from this year's ...
  Branding, Collaboration, Copywriting, Creativity, Direct Marketing, Targeting, Testimonials, Testing, Websites
• Avoiding Common Real Estate Branding PitfallsKathleen Allardyce
  The competitive environment makes branding for real estate brokers and agents a critical issue. However, there are a few common misconceptions about marketing real estate services. Like these.
  Brand Awareness, Branding, Logos
• The New BrandScape: Six Future Trends Changing MarketingMary Brown
  Someday in the not-so-distant future, branding as we know it will be thought of as so 20th century. With societal, cultural and technological changes occurring at increasingly accelerated rates, keeping ...
  Branding, Customer Engagement, Personalization, Word-of-Mouth
• Exploring Blogs for Brand InsightsMatthew Syrett
  Existing brand health measures rely almost exclusively on survey data to gather their findings. While surveys are insightful, they are also prone to collection errors through inaccurate recall and distorted ...
  Blog Monitoring, Brand Awareness, Branding
• Banking M&As: What About the Brand?Joseph Benson, Jack Foley
  Not since 1998 has the banking industry experienced the pace of consolidation taking place across the country today. From national mega-deals to local ones, it seems every bank is in ...
  Brand Equity, Brand Positioning, Branding, Collaboration
• SWOT Team: When Marketing Campaigns FlopHank Stroll
  This week: Past success don't guarantee future success for products. So what do you do when a marketing effort flops? Join the conversation! Also this week, read your advice on: What ...
  Branding, Market Research, Marketing Challenges, Marketing Strategy, Small Business
• Getting the Most From Your Sponsorship InvestmentsRob Murphy
  Your credit card company invites you to attend a meet-and-greet with your favorite rock band before the upcoming concert. Your financial institution offers you a private golf lesson from one ...
  Brand Awareness, Branding, Customer Relationships, Sponsorship, Word-of-Mouth
• Designing Brands With Women in MindAndrea Learned
  What do Target, iPod and Hoover have in common? These brands have learned how to catch a woman's eye. I know. Enough already about Target and iPod, you say! Still, ...
  Branding, Creativity, Customer Experience, Women, Word-of-Mouth
• The Web: Just a Piece of the Branding StrategyAmanda Ayles
  Companies who are excited about developing a corporate Web site and are gung-ho to get started is a beautiful thing. But, oddly enough, many companies falling into this category seem ...
  Branding, Market Research, Web Copy, Websites
• Laws of Branding: Immutable or Refutable?Mike Schultz
  Many branding maxims tossed about in the marketing world—and accepted as unquestionable gospel and law—simply are not valid. At least they are not valid for everyone and every business.  ...
  Branding, Positioning, Writing
• Eight Things You Don't Know about Boomer Women (But Should)Mary Brown
  At almost 80 million, Baby Boomers make up the largest generational demographic today. And, among Boomers, women not only outnumber men, but they also influence as much as 80% of ...
  Branding, Customer Engagement, Segmentation, Women, Word-of-Mouth
• SWOT Team: 'Tis the Season for B2B?Hank Stroll
  This week, add your two pesos to the dilemma: If you're a service business or sell a more complex product, is it still possibly to take advantage of the holiday ...
  Branding, Case Studies, Marketing Challenges, Print Collateral, Small Business
• Heritage: A Master Brand BuilderJoseph Benson
  We all know, buy and experience brands that have a great heritage. For some of us, it is Mercedes, Philips or Disney. For others, it is McDonalds, Heineken or Gucci. ...
  Brand Positioning, Branding, Personal Branding