Direct Marketing

Topics » Articles » Direct Marketing

• P.S. Five Tips to Increase Email Click-Through RatesSid Smith
  The post script (P.S.) can be a powerful tool for marketers—if it's used the right way. Learn five things you can do with your post script to generate more clicks ...
  Copywriting, Direct Marketing, Email, Email Marketing, Writing
• Digital, Direct Marketing Jobs Outlook Improving Modestly
  After a big spike in first-quarter hiring, the direct and digital jobs market is now expected to improve modestly in the second quarter of 2012, according to the Bernhart Associates' ...
  Career Management, Digital Marketing, Direct Marketing, Job Search, Research Summaries
• Email Content Still Most Likely to Influence Buying Decisions
  Email remains a powerful way to connect with customers and influence their buying decisions: 66% of online Americans say they have made a purchase as a result of an email ...
  Content, Customer Behavior, Direct Marketing, E-Commerce, Email, Research Summaries
• Four Tips for a Successful Call to Action [Slide Show]Christian Gulliksen
  Whether a monthly newsletter, a special offer, or an event invitation, each of your email messages has one clear goal: persuading subscribers to take an action. And that's why you ...
  Content, Copywriting, Direct Marketing, Email, Writing
• Social Graph Drives Brand Lift, Direct Response Ad Metrics
  Ad campaigns that target consumers on the basis of their social media activities and interest-based connections—or Brand Graph—perform better than ads without such targeting capabilities, and they generate large gains ...
  Branding, Direct Marketing, Research Summaries, Social Media
• Direct and Digital Marketing Jobs Weakening in 4Q11
  The stalled US economy has weakened job prospects for digital and direct marketers in the fourth quarter of 2011, according to a survey from Bernhart Associates. Even so, more than ...
  Digital Marketing, Direct Marketing, Forecasts, Research Summaries
• How to Reach Your Baby Boomer Audience [Slide Show]Christian Gulliksen
  If you're in business, you almost certainly sell a product or service to Baby Boomers. And they're aging. They might not be social media addicts, so you'll need an old-school ...
  Customer Engagement, Demographics, Direct Marketing, Social Media
• What Your Email Campaign Can Learn From Direct Mail
  "Though direct mail certainly isn't as popular or as effective as it once was, email marketers can apply many of the theories used for direct mail campaigns to increase the ...
  Creativity, Direct Marketing, Email Marketing
• Seven Tips for More-Profitable Direct Mail in Today's EconomyDean Rieck
  If you create or manage direct mail programs, the current economy probably has you pulling your hair out. Now is the perfect time to get back to basics and remind ...
  Content, Copywriting, Creativity, Direct Marketing, Marketing Tips
• Want to Create Email Marketing Value? Check Out the Direct Mail in Your MailboxRyan Morgan
  Direct mail certainly isn't what it used to be, but email marketers can apply many of the theories used for direct mail campaigns to increase the value of their email ...
  Direct Marketing, Email Marketing, Email Subject Lines, Marketing Tips, Segmentation
• Digital Ad Spend to Climb 14%, Social Media 35%
  US direct and digital advertising expenditures are forecast to reach $163.9 billion in 2011, up 6.2% from 2010 levels, according to a report from the Winterberry Group. Of that total, ...
  Advertising, Digital Marketing, Direct Marketing, Forecasts, Research Summaries
• How to Avoid the Great Social Media Crash of 2011Jamie Turner
  Warning: Social media may be heading for a big crash in 2011, and it could happen because businesses don't know how to measure the ROI of their social media campaigns. ...
  Branding, Customer Retention, Direct Marketing, E-Commerce, Marketing Tips, Measurement, ROI, Social Media
• Four Things You Must Know About Your Prospects
  In a post at his eponymous blog, Tom Trush tells the story of a client who asked for help after a direct-mail lead-generation campaign failed to yield a single response. ...
  Customer Engagement, Direct Marketing, Lead Generation, Marketing Tips
• DRTV: There's Method in the MadnessDave Miller, Miguel Ferry
  Some of the funniest comedy skits have been spoof TV spots—and they closely follow proven DRTV principles to make their sketch more believable and more poignant: They grab your attention; ...
  Advertising, Creativity, Direct Marketing, Humor, Marketing Tips, Television
• Four Reasons to Revive the Bulky Direct Mail Piece
  "Just a few years ago, I could count on receiving a mailbox-full of direct mail nearly every day, including the crown jewel of direct marketing, the BIG direct mail piece," ...
  Copywriting, Direct Marketing, Marketing Strategy, Small Business
• 12 Small-Business Marketing Phone Tips for the 12 Days Till ChristmasKevin Baker
  During the holiday season, how do you reconcile the high-pressure needs of your small business with your family's desire to roast chestnuts on an open fire? Having a virtual phone ...
  Direct Marketing, Marketing Tips, Small Business, Technology, Telemarketing
• Strategy First When Integrating Social Media and Direct MarketingDebra Ellis
  The path to social-media success is filled with sinkholes that cost you time and relationships. Clearly defining your plan, documenting the process and details, and revising the plan as needed ...
  Benchmarking, Brand Loyalty, Customer Loyalty, Direct Marketing, Marketing Strategy, Metrics, Social Media, Testing
• How to Achieve Relevance in Direct Digital Marketing: Have a PlanBryce Marshall
  This final installment in a series of articles on achieving relevance in direct digital communications discusses the fifth vital key: developing and maintaining a plan. Achieving relevance requires you to ...
  Digital Marketing, Direct Marketing, Marketing Smarter, Marketing Strategy, Testing
• Why Mobile Is Driving a New Approach to Data ManagementBrian Deagan
  As the mobile channel continues its rise to prominence among marketers and consumers, the lines between the digital marketing and the physical marketing worlds have become blurred. If mobile is ...
  Customer-Centric, Digital Marketing, Direct Marketing, Marketing Smarter, Mobile Marketing, Segmentation
• How Direct Mail Can Drive Targeted Online Traffic
  In an article at MarketingProfs, Dean Rieck says a direct-mail campaign might be just what you need to drive targeted online traffic to your website. "According to the 2009 Channel ...
  Copywriting, Direct Marketing, Marketing Tips, Small Business