Direct Marketing

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• Un-Retiring Wallets and No Blue Hair: Senior WomenAndrea Learned
  hy should you pay attention to the senior women's market? Because during the next 20 years, the number of 50+ Americans will grow by a whopping 40 million people.
  Brand Loyalty, Direct Marketing, Targeting, Women
• How To Improve the Quality and Cost of B2B Leads (Part 1 of 2)Jeff Kostermans
  hat’s a marketer to do when budgets and staff are stretched extremely thin, qualified prospects have become even more elusive, and resource-constrained sales teams simply need a better mousetrap to ...
  B2B Marketing, Channel Marketing, Copywriting, Direct Marketing, Lead Generation, Lead Quality, Targeting, Testing
• The Ultimate Taboo? Using Humor in Direct ResponseLee Marc Stein
  Among the rules Lee learned as a young copywriter was this: "Don't use humor. There's nothing funny about separating a man from this money."
  Copywriting, Creativity, Direct Marketing, Marketing Tips
• Is Branding Dead?Tom Barnes
  The question raises ire in all but the most sanguine marketer.
  Advertising, Branding, Direct Marketing, Email Marketing, Telemarketing
• Email 101: How to Market EffectivelyJohn Hammersley
  It might not be easy to acquire customers through email, but it can be done. But only if it's done right.
  Copywriting, Customer Acquisition, Direct Marketing, Email Lists, Email Marketing, Landing Pages, Testing
• Why Internet Search Is A Valuable Marketing ToolPaul Schulz
  Scan the search results page of any portal, and it’s easy to see why Internet search is such a tricky maze for some direct marketers to follow. With “Sponsored Links,” ...
  Direct Marketing, Keywords, Search Engine Marketing, Search Engines, SEO, Web Analytics, Websites
• The New Rules for Direct MarketingMischelle Weedman-Davis
  Listen up, all you direct marketers now relying on email to deliver your messages. As with any campaign, you need to plan carefully and adhere to best practices.
  Copywriting, Direct Marketing, Email Campaigns, Measurement, Online Marketing, Personalization, Segmentation, Targeting
• Serial Storytelling: Email Marketing’s Missing LinkNeil Squillante
  Most recently, the art of serial storytelling has taken root in TV -- where we tune in to The Sopranos or Six Feet Under each week to watch the story ...
  B2B Marketing, Direct Marketing, Email Campaigns, Email Marketing, Permission Email Marketing
• What To Do With What You’ve Got: Using Testimonials Effectively (Part 2)David Frey
  Previously, the author talked about everything you always wanted to now about securing customer testimonials. But once you have them in hand, it’s what you do with them that really ...
  Customer Experience, Customer Satisfaction, Direct Marketing, Testimonials, Website Design, Websites
• Planning: Is It Time for a Renaissance?Ian Stockley
  Since lucid, memorable and profitable direct marketing is now more than ever dependent on first -class planning, the skill is fast becoming as crucial as it is scarce. It is ...
  Collaboration, Copywriting, Direct Marketing, Hiring Outside Resources, Management, Telemarketing, Testing
• The Trouble with SegmentationStephen Shaw
  Segmentation is supposed to be the cornerstone of CRM. The problem is...it doesn't go far enough.
  CRM, Direct Marketing, Market Research, Measurement, Segmentation, Targeting
• The 21 Truths About Generating Qualified LeadsLee Marc Stein
  Here's the bare-bones of scores of business-to-business lead generation programs: The 21 most significant truths learned over 35 years of sales.
  Copywriting, Direct Marketing, Lead Generation, Lead Quality, Marketing Tips, Targeting, Testimonials, Testing
• Are Your Messages Remembered Long-Term?
  Better sales through chemistry. That's right. By understanding chemical reactions you can deeply imbed messages in your customer's minds.
  Advertising, Branding, Customer Engagement, Direct Marketing, Email Marketing
• Has E-mail Won the Battle? Deciding Whether Direct Mail Is in Your Future Howard Sewell
  Given the growing cost advantage of electronic media, does it make sense to consider direct mail as an ongoing part of your marketing mix?
  B2B Marketing, Direct Marketing, Email Lists, Email Marketing, Targeting
• Your Roadmap to Tradeshow Success Michael Lando
  Maximize your ROI by following these 5 steps, and build brand awareness at the same time.
  Direct Marketing, Lead Generation, Lead Nurturing, ROI, Targeting, Telemarketing, Tradeshows/Events
• 8 Ways to Make Your Marketing Copy Work HarderDouglas Smith
  Nailed your lists? Got an irresistible offer? Great. Here are 8 ways to make sure the copy does its job, too.
  Copywriting, Direct Marketing, Marketing Tips
• Of Hype and Honesty on the WebAllen Weiss
  With Stephen King’s entrance into direct marketing and publishing of his new novel "The Plant" last week, we are witnessing another attempt to rip the fabric of traditional business using ...
  Creativity, Direct Marketing, Pricing, Websites
• Taking the Junk out of Junk MailDan Lazar
  A misdirected e-mail sales pitch is as likely to turn customers off as it is to turn them on. Learn how the fundamentals of writing and marketing can work in ...
  Copywriting, Customer Acquisition, Direct Marketing, Email Marketing, Email Subject Lines, Marketing Tips