Best-Practices and Tips for Integrating Direct Mail Into Email Marketing CampaignsDennis Kelly, Nancy Harhut
There is wisdom in integrating direct mail into email marketing campaigns. Here are tips and best-of-breed guidelines for effectively doing so.
Direct Mail: How to Succeed in a Digital Era [Infographic]Laura Forer
Direct marketing not only has a place in modern marketing campaigns still but also pairs well with other marketing channels, according to today's infographic. Direct marketing can help you create ...
Direct Marketing Fundamentals: How to Increase Response (an Interview)Leslie DeLay
The success of a direct marketing campaign depends, to varying degrees, on your list, your offer, and your creative. Getting those three things to work together in sync—in online and ...
Five Direct Mail Myths About Millennials [Infographic]Laura Forer
If a marketer sends a direct mail piece to a Millennial, is it even read? Very possibly, yes, says today's infographic, which debunks myths about Millennials' interactions with direct mail ...
How Direct Mail Is Winning in the Age of the Internet [Infographic]Laura Forer
Think direct mail is dead? Think again, according to this infographic from Experian. Check out the numbers on this billion-dollar industry.
Head-to-Head: Direct Mail vs. Email [Infographic]Laura Forer
Direct mail versus email: Which is more effective, and which gives the best ROI? It's not a zero-sum game. Check out this infographic from the UK for more.
Six Building Blocks of a High-Converting Lead Generation FormAshley Walsh
Let's be honest: Website visitors hate to fill out your lead generation forms. Luckily, there are proven ways to reduce form friction and get prospects to hand over their valuable ...
The Top Digital Channels for Generating B2B LeadsAyaz Nanji
B2B marketers say email, organic search, whitepapers, webinars, and LinkedIn are the most effective digital channels/tactics for generating leads, according to recent research from DemandWave.
The Top 20 Digital Marketing InfluencersAyaz Nanji
Who reaches the most digital marketers on social media? Which influencers have the biggest impact on digital marketing discussions in the United States?
How Much Time Do Employees Spend on Social Media at Work?Ayaz Nanji
Two-thirds of workers in the United States say they check social media while on the job, according to recent research from Bambu by Sprout Social.
Sales and Marketing Collateral: A Guide to Printing MaterialsNicholas Brown
Print collateral is still an important sales and marketing medium. To produce strongly branded, high-impact print media, you need to know what materials work best together. So here are must-know ...
Which US States and Cities Have the Highest Ad Click Rates?Ayaz Nanji
Americans living in the South, on the East Coast, and in eastern Midwest states are much more likely to click on digitals ads than the rest of the country is, ...
The State of Digital Video AdvertisingAyaz Nanji
Marketers are reprioritizing video advertising budgets, shifting their spend from traditional to digital video, according to a recent report from Aol.
Three Questions to Help You Decide Whether to Start Using VineJenne Barbour
The social video platform Vine can be a fantastic branding tool when used well. But first ask yourself these questions to see whether Vine fits in your digital strategy.
Generation Gap: Online Content Consumption and AgeAyaz Nanji
How do the online content consumption habits of Millennials, Generation Xers, and Baby Boomers differ?
The Three Keys to Mastering Marketing in Today's Noisy MarketplaceLinda Popky
Today's marketing environment is noisy and crowded. We have so many new techniques to promote our products and services that the chaos and clutter are getting worse. How do you ...
, Customer Communications
, Customer Relationships
, Digital Theory
, Direct Marketing
, Marketing Operations
, Marketing Planning
, Marketing Strategy
, Social Media
Five New Ways to Use Push to Make Mobile More ActionableMallory Lee
Ideally, your mobile app will do more with a push message than simply display an "FYI" or reminder. Here are some new ways that you may not have considered before ...
How Small Businesses Are Using Social Media [Infographic]Ayaz Nanji
Nearly half (47%) of small businesses do not actively use social media, and 25% say they are unlikely to use social media in the future, according to a survey conducted ...
Conversion Benchmarks for Seven Types of Online FormsAyaz Nanji
Conversion rates for forms included on Web pages vary widely by the type of form being used, according to recent research by Formstack.
Eye-Tracking Study: Native Ads vs. Banner AdsAyaz Nanji
Native ads in digital news feeds receive significantly more visual attention from consumers than banner ads do, according to a recent report from Sharethrough and Nielsen.