Email Campaigns

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• Holiday-Themed Retail Email Benchmarks From 2015Ayaz Nanji
  More retail marketers sent holiday-themed emails in 2015 than in 2014, but those more recent campaigns generally had lower levels of engagement, according to recent research from Yesmail.
  Digital Marketing, Email, Email Campaigns, Email Marketing, Research Summaries, Retail Marketing
• Five Simple but Often Overlooked Ways to Boost Your Email MarketingMeera Kothand
  Is your email marketing growing stale? If you're up for trying something different, possibly even a little scary, try these somewhat unconventional ways to give your email marketing that much-needed ...
  Email, Email Campaigns, Email Hygiene, Email Marketing, Email Subject Lines
• How to Optimize Your Email Production Workflow [Infographic]Verónica Jarski
  What's your production process like? How can you improve it? These tips and tools can help you optimize your workflow.
  Content, Content Strategy, Email, Email Campaigns, Email Marketing, Marketing Strategy
• How Brands Are Using Triggered Email CampaignsAyaz Nanji
  Triggered email campaigns receive significantly more engagement than other types of messages, yet they are still not widely used by brands, according to recent research from Yesmail.
  Digital Marketing, Email, Email Campaigns, Email Marketing, Research Summaries
• Six Email Habits That Are Alienating Your CustomersTink Taylor
  Businesses depend on email as the glue that pulls marketing tactics together, yet many otherwise savvy marketers misuse email in a way that ultimately alienates customers. Here are six common ...
  Content, Email, Email Campaigns, Email Marketing, Segmentation
• How Retailers Use Welcome Emails to Engage Consumers [Infographic]Ayaz Nanji
  Some 62% of e-commerce marketers say they send new email subscribers some sort of welcome message within 24 hours of signing up, according to recent research from Campaigner.
  Digital Marketing, E-Commerce, Email, Email Campaigns, Email Marketing, Research Summaries, Retail Marketing, Survey Data
• The Six Most Effective E-Commerce Email TacticsAyaz Nanji
  E-commerce marketers say sending subscribers exclusive offers is the most effective email tactic they use, according to recent research from Bronto.
  Digital Marketing, E-Commerce, Email, Email Campaigns, Email Marketing, Research Summaries, Survey Data
• Five Outbound-Email FAQs That Stump Even Experienced MarketersWilliam Wickey
  What's the best day and time to send outbound marketing emails? How many outreach attempts is "enough"? How long should emails be? Those and other email-related questions can be tough ...
  Content, Email, Email Campaigns, Email Marketing, Lead Generation, Lead Nurturing, Sales
• Dying Sales Funnel? Bring Dead Leads to Life Through Lead NurtureBrad Dodge
  Rather than just pass leads off to Sales, marketers now shape and guide prospects through the sales funnel until purchase intent is clear. Thanks to lead nurturing, doing so is ...
  Campaign Management, Content, Content Marketing, Email, Email Campaigns, Lead Generation, Lead Nurturing, Marketing Automation, Metrics, Print Collateral, Sales
• How to Prepare Your Organization for Marketing AutomationAndrew Davies
  Marketing automation tools too often don't meet marketers' demand generation goals. Why? Many marketers assume marketing automation is a "set it and forget it" process; actually, it requires a lot ...
  B2B Marketing, Chief Marketing Officer, Content, Content Marketing, Customer Acquisition, Email Campaigns, Inbound Marketing, Lead Generation, Lead Nurturing, Lead Scoring, Marketing Automation, Sales
• Which US Presidential Candidate Is Winning the Email Battle?Ayaz Nanji
  Hillary Clinton and Bernie Sanders hold big advantages over Donald Trump in email list size, but the presumptive GOP nominee tops both Democrats in email open rate, according to recent ...
  Digital Marketing, Email, Email Campaigns, Email Marketing, Research Summaries
• How to Optimize Your Email Campaigns With Interest-Based List SegmentationJeremy Reeves
  Most email campaigns do a lousy job of turning warm leads into customers. But with interest-based segmentation, you'll not just dramatically increase your results... you'll do so without annoying prospects.
  Customer Acquisition, E-Commerce, Email, Email Campaigns, Email Marketing, Lead Generation, Segmentation, Websites
• How to Make Your Mobile App Stand Out in the Crowded App StoreDoug Roberge
  Making your app stand out in today's hypercompetitive app market is tough. But don't lose hope. It doesn't have to be as hard as you may think it is.
  Customer Engagement, Email, Email Campaigns, Engagement, Mobile Marketing, Social Media
• Do Consumers Read Emails Sent by Businesses?Ayaz Nanji
  What percentage of emails sent by businesses are viewed by consumers? What share of messages end up in spam folders, on average?
  Customer Behavior, Digital Marketing, Email, Email Campaigns, Email Deliverability, Email Marketing, Research Summaries, Survey Data
• Email Marketing in a Mobile-First Era: How to Get It RightShani Rosenfelder
  With social media, podcasting, videos, push notifications, and other mobile channels taking up our lives, you may think that the good-old email is losing its dominance in the mobile age. ...
  Email, Email Campaigns, Email Marketing, Location-Based Marketing, Mobile Marketing, Multichannel Marketing, Smartphones, Website Design
• The State of Email Marketing by IndustryAyaz Nanji
  Which industries have the highest open, click-to-open, and click-through email rates? How does the use of tactics such as tracking, targeting, and subject line testing vary by vertical?
  Benchmarking, Digital Marketing, Email, Email Campaigns, Email Marketing, Research Summaries
• Four Email Optimizations That Will Increase Your Click-Through RatesStephan Hovnanian
  Here's how you can begin optimizing your newsletters and lead nurturing, event, and other marketing emails for more clicks.
  Customer Acquisition, Customer Communications, Customer Engagement, Customer Evangelists, Customer Experience, Email, Email Campaigns, Email Marketing, Segmentation, Social Media, Testimonials, Testing, User-Generated Content
• Top 10 Research Summaries of 2015 on MarketingProfs
  These are the research summaries (AKA, "Survey Says" articles) that you and your fellow marketers found most worthy of your time and attention in 2015 (email seems to be top ...
  Career Management, Content, Content Marketing, Digital Marketing, Email, Email Campaigns, Email Marketing, Email Subject Lines, Lead Generation, Marketing Automation, SEO, Website Design
• Six Ways to Include Video in Your Marketing StrategySarah Quinn
  Video content is easy to consume and engaging, and it helps you connect with the people who matter most—your audience. But how do you make sure you're getting the full ...
  Content, Content Marketing, Content Strategy, Email Campaigns, Email Marketing, Lead Generation, Lead Nurturing, Marketing Strategy, Sales, Social Media, Testimonials, User-Generated Content, Videos, Vine, Webinars
• Four Quick Tips for Preparing for Email 2.0Patrick Tripp
  Email marketing is growing in importance and reaching beyond traditional marketing. Check out these ways your organization can future-proof its email marketing.
  Customer Behavior, Email, Email Campaigns, Email Marketing, Marketing Strategy, Technology