Email Marketing

Topics » Articles » Email Marketing

• Serial Storytelling: Email Marketing’s Missing LinkNeil Squillante
  Most recently, the art of serial storytelling has taken root in TV -- where we tune in to The Sopranos or Six Feet Under each week to watch the story ...
  B2B Marketing, Direct Marketing, Email Campaigns, Email Marketing, Permission Email Marketing
• The Formula For A Compelling EmailLance Arthur
  our email marketing messages are competing with every other message appearing in a customer's inbox. Here’s a simple test to see if your message will get the mindshare it needs.
  Brand Positioning, Email Marketing, Marketing Tips, Writing
• 12 Steps to Better E-Mail MarketingLee Marc Stein
  E-mail is abused by innocent victims, just as alcohol, drugs and food are. Here's a 12-step program for the electronically afflicted.
  Copywriting, Email Lists, Email Marketing, Marketing Tips, Testing
• E-Mail Format: Which Way to Go?David Hallerman
  Questions of e-mail format stir up a flurry of interest among online marketers. In addition, how marketers wish to send e-mails may vary considerably from what consumers want.
  Email Marketing, Marketing Smarter
• The One True Secret of Email MarketingAnn Handley
  In our combined years of experience, we’ve discovered quite a bit about what works, and what doesn’t, in the email marketing arena. More than that, we’ve also divined the true ...
  Email Marketing, Personalization, Writing
• Spam Threatens -- Or Does It?David Hallerman
  Why most people dislike spam more than unsolicited direct paper mail comes down to three simple reasons.
  Email Marketing, Marketing Inspiration, Permission Email Marketing
• First Impressions Count with Email MarketingMark Brownlow
  If you're going to get the an email relationship off on the right footing, then you need to be making a positive impression before your customers are even signed-up on ...
  Customer Experience, Customer Relationships, Email Marketing, Newsletters, Writing
• The Five Most Important Words in Email MarketingDavid Patterson
  PVBIT. You may not be able to pronounce it, but you had better remember it. PVBIT stands for the five things that email marketing must have for a successful B2B ...
  B2B Marketing, Customer Engagement, Email Marketing, Permission Email Marketing, Web Analytics, Writing
• Email Marketing Isn't Just About EmailMark Brownlow
  The English poet John Donne (of "for whom the bell tolls" fame) wrote that "no man is an island." Nor is any email campaign.
  Collaboration, E-Commerce, Email Marketing, Landing Pages, Websites, White Papers, Writing
• Get with the Program! Send Regularly Scheduled E-mail Communications Michael Pridemore
  Cease with campaign marketing and switch to program marketing. What it is and how do you do it, plus the five critical elements for success.
  Email Lists, Email Marketing, Surveys
• Are Your Messages Remembered Long-Term?
  Better sales through chemistry. That's right. By understanding chemical reactions you can deeply imbed messages in your customer's minds.
  Advertising, Branding, Customer Engagement, Direct Marketing, Email Marketing
• Do You Know Who's Killing Your Email Marketing?Sean D'Souza
  More interesting than a mystery novel, but deadly serious for your business. Is something lurking in the shadows you should know about?
  Email Deliverability, Email Marketing, Email Service Providers
• Use B2B Newsletters to Reach Your Target Jason Kassel
  The average business person receives over fifty emails a day. Is it possible to break through the inbox clutter?
  B2B Marketing, Email Marketing, Newsletters, Permission Email Marketing, Writing
• Are You an Email Marketing Miner or Manager? Mark Brownlow
  What are YOU doing to preserve your long-term interests? Don't know? Answer these questions to find out.
  Email Lists, Email Marketing, Marketing Inspiration, Permission Email Marketing
• Has E-mail Won the Battle? Deciding Whether Direct Mail Is in Your Future Howard Sewell
  Given the growing cost advantage of electronic media, does it make sense to consider direct mail as an ongoing part of your marketing mix?
  B2B Marketing, Direct Marketing, Email Lists, Email Marketing, Targeting
• 12 Common Mistakes in Email Marketing
  A tidy collection of DON'Ts makes it hugely easier to catch yourself before you take an obvious misstep and tumble into email promotion oblivion.
  Email Campaigns, Email Marketing, Marketing Tips, Writing
• Fulfill Fulfillment
  "When I opened the shipping box I found a piece of peppermint hard candy. Wow, did that change my mind." See what you can do to enhance your customer's experience.
  Customer Experience, E-Commerce, Email Marketing, Sales
• Opting Options Dos and Don'ts
  Permission Marketing is the current jargon for the politically correct way to manage your customer relationships. Here's how to do your Permission Marketing with sensitivity, sense and style.
  Customer Experience, Customer Relationships, Email Marketing, Permission Email Marketing
• Wireless Advertising to the Rescue?Allen Weiss
  Shares of Yahoo fell last week over concerns about online advertising. Will wireless achieve the elusive relationship between advertising and sales that online advertising is apparently not demonstrating?
  Advertising, Brand Awareness, Email Marketing, Metrics, Mobile Marketing, Targeting, Websites
• Taking the Junk out of Junk MailDan Lazar
  A misdirected e-mail sales pitch is as likely to turn customers off as it is to turn them on. Learn how the fundamentals of writing and marketing can work in ...
  Copywriting, Customer Acquisition, Direct Marketing, Email Marketing, Email Subject Lines, Marketing Tips