Email Marketing

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• Behold the Golden Channel
  If you're new to digital marketing, you're not alone—and it's never too late to start making an online impact. This especially holds true with email—which, for many marketers, has proved ...
  Digital Marketing, Email Deliverability, Email Marketing
• Tell Me More, Tell Me More
  Under normal circumstances, Dylan Boyd believes email copy should be clear and concise. He explains his straightforward rationale in a post at the Email Wars blog: "[I]f I get 500-700 ...
  Customer Relationships, Email Marketing, Writing
• Sure, I'll Come Fly With You!
  It's refreshing when a company seems to get it right, and DJ Waldow uses a post at the Bronto blog to explain why email messages from US Airways impress him ...
  Email Marketing, Email Subject Lines, Landing Pages, Permission Email Marketing
• You're Driving Me Crazy!
  Dylan Boyd, who blogs at The Email Wars, tells the story of an email with the subject line: "Limited time only: save up to 25%! Plus get free shipping." Within, ...
  Copywriting, Email Marketing
• Long Live the King
  As a busy blogger, Mark Brownlow of Email Marketing Reports often receives questions from his readers. And in a recent post at his blog, he lists a number of typical ...
  Copywriting, Customer Engagement, Email Marketing
• Monday, Wednesday, Happy Days
  Is it better to send an email on Monday or Wednesday? What about Tuesday or Friday? If you wonder about each day's pros and cons, a post at the 60 ...
  Email Marketing, Testing
• Do What I Say AND What I Do
  When David Greiner decided to redesign the Campaign Monitor newsletter—rather than give it a simple facelift—he first studied the advice his company gave to customers. "Turns out we were breaking ...
  Email Marketing, Newsletters, Preview Pane
• 10 Email Marketing Tips for Small Business OwnersKara Trivunovic, Andrew Osterday
  Email is a medium for economically and effectively marketing your small business. But most everything out there that provides guidelines, best-practices, and advice on the application of the channel to ...
  Email Lists, Email Marketing, Email Service Providers, Marketing Tips, Small Business
• That Bounce Ain't So Soft
  "Most email marketers do not view soft bounces as being a major cause for concern," says Dela Quist in the UK DMA Email Marketing Council newsletter, "so rarely, if ever, ...
  Email Deliverability, Email Marketing, Metrics
• Don't Look Phishy
  You know you're on the up-and-up, and that your email messages contain legitimate offers for actual products or services. Unfortunately, though, you're often sharing inbox space with fraudulent messages that ...
  Email Campaigns, Email Marketing, Writing
• That's Too Fwd:
  When he saw a reputable marketer praising the use of Fwd: in the subject line of an original email, Matt Hill decided to explain why he disagrees. "[E]ven selectively this ...
  CAN-SPAM, Email Marketing
• Enough, Already!
  In a post at the ExactTarget blog, Nate Romance recounts a visit with his tech-savvy mother, a woman who makes frequent online purchases through sites like Craigslist and Amazon. While ...
  E-Commerce, Email Marketing, Targeting
• Take This Quiz
  It's always good to pause for reflection, and Mark Brownlow of Email Marketing Reports has grouped 27 questions you might ask yourself into thematic categories, along with links to insightful ...
  Email Campaigns, Email Marketing
• Getting Past the Bouncer
  No matter how good the offer in your email is, you won't see any results if subscribers don't receive your message. This reality makes deliverability an extremely high priority. Neil ...
  Email Deliverability, Email Marketing
• Bring Deliverability and Design Together to Maximize Email Marketing SuccessNeil Anuskiewicz
  Getting your permission-based email marketing emails into the inbox and ensuring that your email design is just right are closely related. Here is some useful information on the nexus between ...
  Email Deliverability, Email Lists, Email Marketing
• Case Study: How a Women's Clothing Retailer Bucked the 2008 Downturn, Upped Revenues via EmailKimberly Smith
  Today's economy has earnest marketers scrambling for consumer attention. As inboxes become inundated with yet more marketing messages, the bar continues to inch higher for those attempting to stand out ...
• The Art of Courtship
  Some email marketing practices should always be avoided. "There are a hundred ways to skulk around, to collect email addresses, to write clever privacy policies or to argue about whether ...
  Customer Relationships, Email Marketing
• C'mon: If You Show Me Yours, I'll Totally Show You Mine
  While you know you shouldn't measure the success of your email marketing programs against results achieved by other businesses, learning about average open, click-through and conversion rates can be a ...
  Benchmarking, Email Marketing
• Turning Digital into Gold
  While attending MarketingProfs' Digital Marketing Mixer in Scottsdale, Karen Talavera finally understood the importance of mixing various sorts of online marketing together. Take email and social media: Each is a ...
  Digital Marketing, Email Marketing, Online Marketing, Social Media
• Digital Alchemy: How to Get Gold From the Fusion of Digital Marketing ElementsKaren Talavera
  Digital marketing isn't just an ever-growing collection of components anymore (if it ever was). Don't limit your perception of it to adding the latest Web 2.0 gadget to your site ...
  Customer Engagement, Digital Marketing, Email Marketing, Social Networking