Email Marketing

Topics » Articles » Email Marketing

• You Sure Are Testy These Days
  Just because an email strategy works for one company—even one very like yours—that doesn't mean it will automatically work for you. "This is due to different cultures and expectations," says ...
  Email Marketing, Personalization, Testing
• Beware the Spaminator
  The best email offer in the world won't accomplish much if it never reaches your intended recipient. Beware:  there are strong forces at work these days trying their best to block your ...
  Customer Engagement, Email Deliverability, Email Marketing, Writing
• Email Optimization: How Simple Changes Increase Open Rates, Clickthrough, Response, and Average Order SizeDebra Ellis
  Email marketing is likely your most effective tool for improving customer relationships, building brand awareness, and generating sales. It is also the most abused one. Practitioners of knee-jerk planning rely on ...
  Brand Awareness, Customer Relationships, Email Marketing, Measurement, Personalization, Testing, Writing
• Hey, Remember Me? Hey!
  Imagine that a typically obnoxious B2B-marketing email has come to life—and he wants to talk to you even though you can't remember where you met or why he has your ...
  B2B Marketing, Email Marketing, Marketing Inspiration, Personalization, Writing
• I'm In With the In-Crowd
  "We all like the comfort of the crowd," says Mark Brownlow in a post at the Email Marketing Reports blog. "The knowledge that others went here before us tells us ...
  Copywriting, Email Marketing, Testimonials, Word-of-Mouth
• They Gotta Believe
  When writing copy for email messages, landing pages and a host of product descriptions, marketers need to be more than clear and concise; they must also persuade readers to click through and ...
  Customer Engagement, Email Marketing, Landing Pages, Writing
• Hit Me Baby One More Time
  While most of the email you send contains stand-alone content, it's worth considering an ongoing campaign that engages your customers with multiple messages. "A series of emails is a great ...
  Brand Awareness, Customer Engagement, Email Campaigns, Email Marketing, Writing
• No! No! I Didn't Mean That!
  There’s almost nothing worse than sending out an email offer, only to realize a foolish typo or error evaded your eagle eye. It happens to the best of us. And ...
  Email Marketing, Marketing Smarter, Marketing Tips, Writing
• Watch Your Finger on That Trigger
  "Trigger-based email is when you email a message to a customer in response to certain [behavior] or preferences," Valerie Khoo reminds us in a post at the Sydney Morning Herald's ...
  Brand Awareness, Brand Loyalty, Customer Behavior, Customer Engagement, Email Marketing
• The New Paper-or-Plastic
  "OK, so 'digital-or-print' is the new 'paper-or-plastic,'" says Doug Stern in an article at MarketingProfs. "[So, when is it] more appropriate to stick a stamp on [a marketing message] … ...
  Customer Behavior, Customer Engagement, Email Marketing, ROI
• Five Questions to Ask Before You Hit SendDoug Stern
  Some businesses opting for digital instead of print do it because they've gone green. Others want to harness the internet's speed, reach, and other capabilities. The rest like the convenience ...
  Customer Behavior, Customer Engagement, Customer Relationships, Email Marketing, Marketing Tips, Writing
• Cool It, Speed Racer!
  "I am not going to go on a rant [about] adding a 'share this,' 'follow me,' 'digg this,' or another technology to your email programs in order to drive cross-channel ...
  Customer Engagement, Customer Experience, Email Marketing, Marketing Strategy, Social Media
• Glad You Could Join Us!
  Smith-Harmon just released its Retail Welcome Email Benchmark Study, which examines best practices at 112 of the Internet's largest retailers. And in a recent post at the Email Karma blog, ...
  E-Commerce, Email Deliverability, Email Marketing, Writing
• The Easy Way to Slice and Dice
  Even a small company can benefit from email messages tailored to a recipient's specific wants and needs. "Using segmentation," says Michael Clark in an article at MarketingProfs, "customers only get ...
  Customer Behavior, Customer Relationships, Email Marketing, Segmentation, Small Business, Surveys
• Improve Your Email Marketing Through SegmentationMichael Clark
  Not all customers are alike, and what appeals to one may not interest another. Therefore, it is important that you connect the message you are sending to your customers' differing ...
  Email Lists, Email Marketing, Segmentation, Small Business, Surveys, Targeting
• Why Can't We Still Be Friends?
  In a recent post at her Flooring the Consumer blog, C.B. Whittemore discusses the frustrations of transferring newsletter subscriptions from one email address to another. "It's really easy to unsubscribe," ...
  Customer Experience, Email Marketing, Newsletters, Writing
• Great. More Spam Jargon.
  When you read about spam in email marketing blog posts and articles, you probably notice writers rarely pause to define industry-specific lingo. While you undoubtedly know what block, bounce and ...
  Email Hygiene, Email Lists, Email Marketing, Marketing Tips, Spam
• This Space For Rent
  Your e-newsletter is an excellent tool for maintaining customer relationships. But it can also generate income if you offer cool ad space in it.  In a recent article at MarketingProfs, Drew Adams ...
  Advertising, Email Lists, Email Marketing, Newsletters, Targeting
• Y U Trippin'?
  There's no question that the advent of online communication has lowered our expectations for proper grammar and spelling—in the casual environments of instant messages, email and blogs, we forgive the ...
  Customer Service, Email Marketing, SEO, SMS, Twitter, Writing
• Don't Make This Harder Than It Is
  "I am still unsubscribing from lots of emails in an email account that I no longer wish to use," writes Tamara Gielen in a post at BeRelevant!  "While doing so, I've ...
  Customer Experience, Customer Relationships, Email Marketing