Email Marketing

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• Can’t Get No Respect? Our SWOT Team Tackles TelemarketingHank Stroll, Tamara Halbritter
  ere's your peers’ best advice in the use of the controversial marketing tactic of telemarketing.
  Creativity, Email Marketing, Marketing Challenges, Telemarketing
• Reaping the Rewards of Email RequalificationNeil Monnens
  Here's how you can differentiate your list from your competition's and command an even higher CPM.
  Email Deliverability, Email Lists, Email Marketing, Measurement
• Measuring Marketing ROI – How Low Can You Go?Eran Livneh
  ow do you measure the impact of marketing on the bottom line? Eran's answer is simple but disappointing: you cannot.
  Email Marketing, Measurement, ROI, Testing
• How To Treat Your Marketing MessageDoug Edge
  Is tricking people to open a direct mail piece or email is a good way to start a relationship with a prospective customer?
  Copywriting, Direct Marketing, Email Marketing, Testing
• Are You Using This Emergency Email Tactic in Your Marketing?Sean D'Souza
  f your business sputters for any reason whatsoever, here is an excellent email tactic that you can use in your marketing.
  Email Marketing, Services Marketing, Targeting
• How to Turn an Email Marketing Disaster Into ProfitSean D'Souza
  Have you had an email fiasco where everything went totally wrong?
  Customer Experience, Email Marketing, Marketing Inspiration
• Is Branding Dead?Tom Barnes
  The question raises ire in all but the most sanguine marketer.
  Advertising, Branding, Direct Marketing, Email Marketing, Telemarketing
• Why Readers Prefer Text or HTMLLynda Partner
  Do you know WHY some people prefer Text vs. HTML -- or vice versa?
  Email Marketing, Preview Pane, Surveys
• The Marvelous, Mysterious Life of an E-Mail Newsletter.Chris Maher
  Chris recently discovered that when you let loose of your newsletter, a marvelous and (to a great extent) verifiable journey begins.
  B2B Marketing, Customer Engagement, Email Marketing, Newsletters, Permission Email Marketing, Web Analytics
• Email 101: How to Market EffectivelyJohn Hammersley
  It might not be easy to acquire customers through email, but it can be done. But only if it's done right.
  Copywriting, Customer Acquisition, Direct Marketing, Email Lists, Email Marketing, Landing Pages, Testing
• When Do You Stop Marketing to Customers?Sean D'Souza
  Are you afraid of alienating your customer with your marketing? Do you always feel like a stranger in their inboxes?
  Customer Experience, Customer Relationships, Email Marketing
• The Secret Truth of SpamDana Blankenhorn
  The fact is that Spam works. This was proven when the first "legitimate" business turned to Spamming its customers, and when they got away with it on the bottom line. ...
  Email Marketing, Permission Email Marketing
• Analyze This: Enhancing Email ResponseKim MacPherson
  Email marketing is a process. It is, among other things, about moving people through a cycle of events. The challenge is to optimize your message at each stage of the ...
  Copywriting, Email Lists, Email Marketing, Email Subject Lines, Landing Pages
• The Santa ClueDana Blankenhorn
  Santa is all about customer relationships. Borrow a page from Santa's playbook to boost credibility, strengthen customer bonds, and -- ultimately -- grow your brand.
  Advertising, Email Marketing, Recession, Website Design, Websites
• How to Grow Your E-Mail ListJeremy Bachmann
  Do you have a lot of customers, but you haven't done a good job of assembling an email list? Here's five techniques for growing your email list as a marketing ...
  Collaboration, Customer Relationships, E-Commerce, Email Lists, Email Marketing, Marketing Tips
• It’s 8 AM: Do You Know Where Your Email Is?Michelle Keegan
  Undeliverable emails--or email "bouncebacks"--are becoming more and more of a challenge for email marketers these days. Why should you be concerned? Because customer acquisition is expensive, and email bouncebacks could ...
  Email Deliverability, Email Lists, Email Marketing, Measurement, Permission Email Marketing
• The Origin Of Spam: As Mysterious as the Meat Product ItselfLaura Mitrovich
  Email's evil twin -- UCE or "unsolicited commercial email" as it’s officially known -- has come to be known as “spam.” Your intrepid gumshoe, always up for a good mystery, ...
  Email Marketing, Marketing Challenges
• Why Your E-Newsletter Doesn’t Deliver Like You HopedJessica Albon
  You've heard the pitch – marketing newsletters are supposed to attract customers. They're sworn to build customer loyalty. And they'll increase profits. All that…and they are incredibly cheap to produce. ...
  Case Studies, Email Marketing, Measurement, Newsletters, Positioning, Taglines, Thought Leadership, Writing
• Viral Marketing, Email Style (part 2)Lynda Partner
  Previously, Lynda defined viral marketing and suggested why you should consider using it. Now, she offers a list of 13 best practices for successful viral email marketing.
  Branding, Copywriting, Email Campaigns, Email Marketing, Logos, Measurement, Referrals, Testing, Word-of-Mouth
• Viral Marketing, Email Style (part one of two)Lynda Partner
  In the first of this three-part series, Partner defines viral marketing and tells why you should consider it. In her view, email is the ideal viral marketing tool.
  Advertising, Email Campaigns, Email Lists, Email Marketing, Referrals, Web Analytics, Websites, Word-of-Mouth