Email Marketing

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• Email Marketing Disobedience: Six laws of proper e-Newsletter creation, and why you should ignore every one of themGary Levitt
  Within the grand taxonomy of consumer touchpoints, e-newsletters hold a sorry position. They're the longwinded busybodies who never get invited to the cool parties. Porcelain-skinned print campaigns turn up their ...
  Email Campaigns, Email Marketing, Newsletters
• Can You Do a Split?
  If you don't use A/B-split testing to analyze the results of your email campaigns, you probably aren't getting the full picture. According to a whitepaper from L-Soft, "Results can show ...
  Email Marketing, Testing
• You Bored Me at Hello
  In a post at the Marketing Interactions blog, Ardath Albee discusses the potentially calamitous effects a bad first sentence can have on your email campaigns. She highlights typical errors with ...
  Copywriting, Email Marketing
• Go with the e-Flow
  "Email is not dying in the midst of the Social Media revolution," says Anna Billstrom. But your email marketing strategy, she says, must evolve to go with the flow. Take ...
  Email Marketing, Mobile Marketing
• Give 'Em What They Paid For
  "Transactional messages like membership confirmations and shipping notifications show some of the highest open rates in the inbox," says Aaron Smith at MediaPost's Email Insider blog. "Customers receiving these [are ...
  Creativity, Email Marketing
• Email Marketing and Social Media, Part 1: Adding Social Media to the Email NewsletterAnna Billstrom
  Email is not dying in the midst of the social-media revolution. In fact, the question we should be asking is: How can email marketers best leverage the new social-marketing applications?
  Email Marketing, Newsletters, Social Media
• The Dummies Prove a Point
  How well does your subscription process handle improperly entered—or clearly malicious—email addresses? If the findings presented in a whitepaper by FreshAddress are any indication, the answer might be: not so ...
  Email Deliverability, Email Marketing
• Open Me. Now.
  YES! Thanks for clicking! Question: Did you open this because the subject line was just too good to ignore? That's what every emailer hopes for, anyway. After all, an email ...
  Copywriting, Email Marketing, Email Subject Lines
• Email ROI, or Kicking Our Baby Out of the NestStephanie Miller
  Email continues to be a highly effective channel. But for too many marketers, email revenue per subscriber is not growing, and more and more subscribers are simply ignoring the messages. ...
  Email Campaigns, Email Marketing, Targeting
• Did You Clean That?
  "Fifty million people changed their email address last year," says Eric Groves. "How many of those are on your email list right now?" ...Not happy with your answer to that ...
  Email Hygiene, Email Lists, Email Marketing
• Stay Away from the Honeypots!
  In a pair of posts at Email Marketing Reports, Mark Brownlow discusses the subject of spam traps. He says there are two main types: Honeypots. "Some [anti-spam] organizations put specific ...
  Email Deliverability, Email Marketing
• Email Hygiene: Six Ways to Polish Your ListEric Groves
  You already know the importance of a permission-based email list. You even practice list segmentation to improve the relevance of the emails you send to your customers and prospects. But how ...
  Email Hygiene, Email Lists, Email Marketing
• We Don't Need No Stinkin' Rules
  Rich Baker and Gary Levitt want you to know a few things about your customers: They are wise; they are intrinsically special; and they'll think you're special even if they ...
  Customer Service, Email Marketing
• Don't You Forget About Me
  In a post at the Bronto blog, DJ Waldow recounts receiving an email from Adam Gautsch entitled What's Cooking at OrangeCoat? While Waldow considered the subject line pleasingly catchy, he ...
  Email Marketing, Permission Email Marketing
• Why Are You Asking Me This?
  Josh Nason knows why someone who clicks on your subscribe button—with every intention of joining your list—has a tendency to disappear a few seconds later. "It starts rather simply," he ...
  Customer Relationships, Email Marketing
• CAN-SPAM and Permission: Boosting Deliverability
  Last week, we discussed some of the common CAN-SPAM pitfalls detailed in an ExactTarget whitepaper. Now, we're switching our focus from meeting minimum requirements to actually raising the deliverability bar. ...
  CAN-SPAM, Email Deliverability, Email Marketing, Permission Email Marketing
• How to Avoid TMI in Email: When Less Is MoreJosh Nason
  It starts simply. You're setting up fields for your email signup form and instead of grabbing just the basics for information, you start to wander: What if I got all ...
  Customer Experience, Email Marketing
• Do You Really Want to Leave Me?
  According to Loren McDonald, "Email consumers control their destiny—choosing when to opt in and when to say adios." This means your unsubscribe page needs to be easy to find and ...
  Email Marketing, Permission Email Marketing
• Avoiding the CAN-SPAM Pitfalls
  "At first glance, the CAN-SPAM Act establishes fairly basic rules for an organization to follow," says a whitepaper produced by ExactTarget. "However, given that this law is constantly evolving … ...
  CAN-SPAM, Email Marketing
• Minimize List Churn by Reducing UnsubscribesLoren McDonald
  Reducing the number of people who unsubscribe from your mailing list is one of the key ways to minimize list churn and in turn make it easier to grow your ...
  Email Lists, Email Marketing