Email Marketing

Topics » Articles » Email Marketing

• Holiday Email Tactics for NonprofitsWinston Bowden
  Retailers have been aggressively planning their holiday marketing strategies for months. In these stressful economic times, it is more important than ever to build messages that resonate with your audience. ...
  Email Campaigns, Email Marketing, Nonprofits
• CAN-SPAM: Basic Real-World Compliance Tips for MarketersNeil Anuskiewicz
  In 2003, the Controlling the Assault of Non-Solicited Pornography And Marketing Act (CAN-SPAM Act) became law. It was a big step toward cleaning up the "Wild West" of email marketing. Continuing ...
  CAN-SPAM, Email Lists, Email Marketing, Spam
• OMG, that looks good!
  If the popularity of the 3G iPhone is any indication—Apple sold over one million units during its first weekend on the market—the smartphone is here to stay. According to Loren ...
  Email Marketing, Mobile Marketing
• There Goes the Neighborhood
  No matter how upright you are as a mailer, your good reputation won't follow you to a new IP address: for all an ISP knows, you could be a spammer. ...
  Email Marketing, Permission Email Marketing
• 11 Tips to Align PC and Mobile Email DesignLoren McDonald
  The good news: More of your customers can read your email messages on their smartphones now, instead of waiting until they get back to a computer. The bad news: The email ...
  Email Marketing, Marketing Tips, Mobile Marketing, Preview Pane
• Text Your Vote to ...
  In late August, 2.9 million subscribers learned the identity of Barack Obama's running mate with a 26-word text message delivered via SMS (Short Message Service). The announcement joined a trend ...
  Email Marketing, Mobile Marketing, New Media, SMS
• Cool Open-Rate Stats
  Even if your email campaigns meet goals and deliver great ROI, you probably wonder how you compare to industry standards. If so, you’re going to love the spreadsheet in a ...
  Benchmarking, Email Marketing, Market Research
• Just Send Me the Dry Red Ones
  Back in the days of the Model T, Henry Ford could get away with offering customers any color they wanted—as long as it was black. Ridiculous as that mentality sounds ...
  Email Campaigns, Email Marketing, Segmentation
• Get in the Hot Seat
  It happens all the time. We get so caught up in routines and deadlines that we charge forward, never pausing for an analytical look at why we do the things ...
  Email Campaigns, Email Marketing, Email Service Providers
• Boost Email Marketing Response With List Segmenting and Triggered EmailsNeil Anuskiewicz
  If you are an email marketer who is doing traditional "batch and blast" email marketing, now's a good time to start segmenting and sending triggered emails. Doing so allows you ...
  Email Lists, Email Marketing, Segmentation
• Design for (Mobile) Living
  "[Your subscribers] are reading e-mail on mobile devices more frequently than ever," says Winston Bowden in an article at MarketingProfs. "[And] there are some specific issues to consider." At a ...
  Email Marketing, Mobile Marketing
• From: Grim Reaper
  In a provocative post at the Online Marketer Blog, DJ Francis argues that the days of email marketing—as we know it—are numbered. "Marketers are no longer interrupting customers' lives with sales ...
  Email Marketing
• Do You See What I See?
  It would be terrific if email marketers had universal standards for the creation of all their html messages. In the absence of such comprehensive guidelines, Winston Bowden offers some fundamental design rules ...
  Email Marketing, Website Design
• Who Knew??
  In late August, eROI released the results from its latest email marketing survey. The figures might surprise you. What the competition is and isn't doing could help you identify missed opportunities—or reinforce your own ...
  Email Marketing, Market Research, Surveys
• Fundamental Design Rules for Email Marketing SuccessWinston Bowden
  Good email design is a critical part of ensuring a high response rate. A major frustration within the industry is the lack of standards to guide designers when creating HTML email. ...
  Email Marketing, Mobile Marketing
• Singing the Budgetary Blues
  Most email marketers know the frustration of trying to secure adequate funding for their online efforts. "Direct mail is so expensive that mailers can often justify a marketing database and ...
  Email Marketing, Marketing Budgets
• When Less is More
  You've crossed all your marketing t's and dotted all your best practices i's with a relevant, enticing offer sent only to subscribers who opted in to your campaigns. You're anxious ...
  Email Lists, Email Marketing
• Three Ways to Improve Your Lead-Nurturing StrategyKathy Rizzo
  Although more than 80% of high-tech marketers say they have a lead-nurturing strategy, 64% say their strategy needs improvement, according to a February 2008 survey by TeleNet Marketing Solutions. As for ...
  Customer Experience, Email Marketing, High-Tech Marketing, Lead Nurturing, Marketing Tips, Telemarketing
• Mary, Mary Quite Contrary
  "Nobody loves email marketing more than I do," says Gary Levitt. "But even I admit that within the grand taxonomy of consumer touchpoints, e-newsletters hold a sorry position." Regardless of how ...
  Copywriting, Email Marketing
• Average, Schmaverage
  In a post at the Email Insider blog, Jordan Ayan writes that he inevitably receives a basic query when he speaks at conferences: "What is the average [fill in the ...
  Benchmarking, Email Marketing