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• 'Hey Mimi'... Striking the Right ToneAnn Handley
  Ben (via Fabrice ) points to this video. It's about composing an email to a girl the writer met in a bar - .... without sounding too needy, formal, forward, ...
  Content, Copywriting, Email
• Screwing Up the Email Subject Line: From Whoops to Wow!Shelley Ryan
  The funniest thing happened today. Well, maybe more embarrassing and goofy than funny. I write email messages to 4,000 of our Premium Plus members each week to announce our upcoming ...
  Content, Email
• Do You Know Where Your Influencers Are?Lewis Green
  Word of Mouth . Brand . . These are not just words and phrases. These are tactics that might make the difference in your business growing or dying. Each depends ...
  Advertising, Content, Email, Research
• Word of Mouth Isn't About Tools, It's About YouLewis Green
  We talk a lot about Word of Mouth. Usually it is in the context of Web 2.0. Whether you believe Word of Mouth is just being discovered as a marketing ...
  Content, Email, Word-of-Mouth