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• The Best Path to the Inbox: From Decision to DeliveryNoah Jessop, Mike Veilleux
  Marketers must have a full grasp of not only which message to send to whom and at what point but also how to get their messages into the recipients' inbox ...
  Customer Communications, Customer Relationships, Email, Email Campaigns, Email Deliverability, Email Lists, Email Marketing, Email Service Providers, Segmentation
• The New Anti-Spam Law in Canada: A Primer for Email MarketersRyan Harris
  If you're a marketer in North America, you likely send email to recipients in Canada. New commercial email regulations are being introduced there, and to avoid trouble... you'd best understand ...
  CAN-SPAM, Email, Email Campaigns, Email Marketing, Spam
• Mobile and E-Commerce: Email and Direct Traffic Drive Most SalesAyaz Nanji
  Those responding to email marketing and those navigating directly to online stores (including app traffic) accounted for the highest share of purchases on phones in the first quarter of 2014, ...
  E-Commerce, Email, Email Marketing, Mobile Marketing, Research Summaries
• 10 Ways to Challenge Amazon's DominanceHillary Wilmoth
  Here are five things Amazon is doing that your business isn't—and five things you can do that Amazon doesn't.
  B2C, Customer Behavior, Customer Experience, Data, E-Commerce, Email, Engagement, Retail Marketing, Web Content, Website Design, Websites
• Stop Dooming Your Emails to Your Customers' Spam FolderMichael Wilson
  You don't want your carefully crafted emails to end up in your customers' spam folder. To save your emails from such a fate, check out the following tips.
  Content, Customer Communications, Customer Engagement, Customer Retention, Email, Email Campaigns, Email Deliverability, Email Marketing, High-Tech Marketing, Marketing Strategy, Writing
• Mobile Email Benchmarks by IndustryAyaz Nanji
  Several industries passed the email "mobile tipping point" in 2013, with more than half of all sent marketing emails in the vertical opened by consumers on smartphones or tablets, according ...
  Benchmarking, Email, Email Marketing, Mobile Marketing, Research Summaries
• How to Be the Worst Email Marketer in 10 Easy StepsKarol Król
  First of all, good news, being the worst email marketer is a lot easier than being the best, but it still involves some work on your part. So here you ...
  B2C, Content, Customer Engagement, Email, Email Campaigns, Email Lists, Email Marketing, Email Service Providers, Email Subject Lines, Writing
• Six Benefits of Using a Subscription Model for Your Business [Infographic]Verónica Jarski
  Businesses can increase revenue by ensuring they have returning and repeat customers, and one of the best ways of doing that is to adopt a subscription model.
  Customer Behavior, Customer Engagement, Digital Marketing, Email, Email Marketing, Sales, Word-of-Mouth
• How Mobile Consumers Engage With Promotional EmailsAyaz Nanji
  Consumers decide to read promotional emails on their mobile devices primarily based on whether they recognize who the messages are coming from, according to a recent report from Campaigner.
  Customer Behavior, Email, Email Marketing, Mobile Marketing, Research Summaries, Survey Data
• How Email Blacklists Affect Marketing Campaigns [Infographic]Ayaz Nanji
  Landing on an email blacklist—a collection of IP addresses and domains flagged as "known" sources of spam—can greatly affect a brand's ability to reach consumers, according to a recent report ...
  Digital Marketing, Email, Email Campaigns, Email Deliverability, Email Marketing, Research Summaries
• How Canada's Anti-Spam Law Will Affect Email Marketers [Infographic]Ayaz Nanji
  Canada's anti-spam legislation (CASL), which is set to start going into effect on July 1, will likely have a significant impact not only on email marketers based in Canada but ...
  CAN-SPAM, Digital Marketing, Email, Email Marketing, Research Summaries
• Content, Social, and Video in the Tech Purchase Process [Infographic]Verónica Jarski
  The more an IT decision-maker (ITDM) knows about a vendor's product, the more likely he or she is to purchase it. Here's a look at how ITDMs educate themselves and ...
  Case Studies, Content, Content Marketing, Email, LinkedIn, Sales, Social Media, Videos, White Papers
• Marketing Email Benchmarks: Open Rates, CTRs, Device TrendsAyaz Nanji
  Marketing email volume fell more than 20% in the first quarter of 2014 compared with the mailing-heavy fourth quarter of 2013, but both average open and unique click rates increased, ...
  Benchmarking, Digital Marketing, Email, Email Marketing, Mobile Marketing, Research Summaries
• The Psychology of Sharing [Infographic]Verónica Jarski
  What types of people are most likely to share content online—and why? Check out this infographic to find out more about social sharers, including their reasons for sharing and the ...
  Content, Customer Behavior, Customer Insight, Email, Facebook, Instagram, LinkedIn, Social Media, Twitter
• Multichannel Marketing in E-Commerce: Critical TodayRoman Viliavin
  No longer is SEO the main tactic for e-commerce marketing. Online merchants now have numerous ways for connecting with and selling to customers. The future of e-commerce is multichannel marketing.
  Advertising, B2C, E-Commerce, Email, Email Marketing, Facebook, Instagram, Integrated Marketing, Marketing Strategy, Pinterest, Retail Marketing, Search Engine Marketing, SEO, Social Media, Twitter, Web Analytics, Websites, YouTube
• How Mobile Readers Interact With Marketing EmailsAyaz Nanji
  Mobile devices are now the most popular platform for interacting with marketing emails, but it's becoming increasingly difficult to turn those opens into clicks, according to a recent report from ...
  Digital Marketing, Email, Email Campaigns, Email Marketing, Mobile Marketing, Research Summaries
• Four Email Marketing Tips to Help You Get the Most Out of GmailEdward Touw
  Gmail has been making lots of waves lately: priority inboxes, promotions tabs... Every new release seems intended to make life harder for email marketers. But if we'd stop complaining for ...
  Direct Marketing, E-Commerce, Email, Email Marketing, Email Subject Lines, Google, Google+, Retail Marketing
• How to Win Back Inactive Email SubscribersAyaz Nanji
  The best ways to re-engage inactive email subscribers are to take the time to show them you care or offer them a fixed discount, according to a recent analysis by ...
  Digital Marketing, Email, Email Campaigns, Email Deliverability, Email Hygiene, Email Lists, Email Marketing, Email Subject Lines, Research Summaries
• Quick Questions, Refresh Addiction, and Other Productivity Pitfalls to Start Avoiding NowDave Crenshaw
  Did you have a productive day or just a busy one? After all, productivity and busy-ness aren't the same thing. Here's a look at some productivity busters that regularly creep ...
  Career Management, Creativity, Email, Social Media, Time Management
• 34% of Marketers Did Not Have a Documented Plan Last YearAyaz Nanji
  Just over one-third of marketers did not have a documented marketing plan last year, according to a recent report from Marketo.
  Email, Email Marketing, Marketing Automation, Marketing Planning, Marketing Plans, Marketing Strategy, Research Summaries, Survey Data