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• B2C Email Delivery Rates Down Sharply, B2B Up
  Despite historic declines in commercial email deliverability rates during the second quarter of 2011, business email inbox placement rates (IPRs) surged 6 percentage points to 86% over the same period, ...
  B2B Marketing, Email, Email Deliverability, International Marketing, Research Summaries
• 10 Ways to Break Your Email Subscribers' HeartsMegan Leap
  What breaks your heart in an email? MarketingProfs blogger Megan Leap asked our LinkedIn and Facebook friends to get the scoop about what makes email subscribers cry.
  Content, Email
• How and When to 'Reply All'
  The "reply all" button can produce all kinds of headaches—from filling inboxes with unnecessary chatter to damaging a brand's reputation. "Unwitting or careless use of reply all spawns much mischief," ...
  Collaboration, Email, Small Business
• Mobile Email Viewing Up 80%, Highest Toward Weekend
  Though most email is still read via webmail channels, some 16% of email messages were viewed via mobile device in March 2011, up 80% (7 percentage points) from 9% six ...
  Consumer Electronics, Customer Behavior, Email, Research Summaries
• Smartphone Ownership Drives Hyper Email, Facebook Use
  People who own smartphones are most likely to be hyper users of email and Facebook: 45% of smartphone owners check email constantly during the day (via multiple devices) and 28% ...
  Customer Behavior, Email, Facebook, Research Summaries, Smartphones
• Web-based Email Use Declines as Mobile Soars
  More than 70 million US mobile users—roughly 30% of all mobile subscribers—accessed email via mobile device as of November 2010, up 36% from the 51.6 million who did so a ...
  Customer Behavior, Email, Research Summaries, Smartphones
• iPhone Dominating Mobile Email Activity
  Some 13.36% of email message opens occur via mobile device with the iPhone comprising more than 65% of that activity on average, according to a study from Knotice, which also ...
  Consumer Electronics, Email, Research Summaries, Smartphones
• Email, Intranet Top Tools for Engaging Employees
  Email and an organization's intranet are the most important communication tools for organizations to engage employees and foster productivity, but a growing number of employers now use social media to ...
  Email, Research Summaries, Social Media
• Millennials Favor Email for Deals, Promotions
  Millennials are more likely to use Facebook and Twitter to show support for their favorite brands, but when they're ready to purchase they use email—by signing up for coupon-loaded newsletters, ...
  Customer Behavior, Email, Facebook, Research Summaries, Segmentation, Twitter
• Most Americans Wake Up to Email
  Nearly six in ten online consumers (58%) say they start their day by checking email, whereas 20% head straight to search engine sites and 11% check in with Facebook, according ...
  Customer Behavior, Email, Research Summaries, Search Engines
• Maximize Your Digital-Marketing Mix: 10 Ways to Integrate Social, Mobile, and Email
  Cross-promotional efforts can help companies spread the word as new online-marketing platforms are launched, boosting follower interest and opt-in. The following are 10 popular strategies that companies use to maximize ...
  Digital Marketing, Email, Email Marketing, Integrated Marketing, Mobile Marketing, Social Media
• Digital Versus Paper: What's The Future For Professional Services?Suzanne Lowe
  Http://www.mpdailyfix.com/images/paperemail.jpg
  Content, Email
• Are You Drippy or Loopy?
  Although B2B marketers may use the terms drip marketing and closed-loop marketing interchangeably, they are actually two distinctly different approaches to lead nurturing, says Maria Pergolino in a recent post ...
  B2B Marketing, Collaboration, Email, Landing Pages, Lead Nurturing, Personalization
• Top 15 US Websites, July 2009
  Search, social-media, and Web-based email sites feature prominently in the top 15 US websites (among all categories) for July 2009.
  Email, Facebook, Google, MySpace, Research Summaries, Social Media, YouTube
• Stop Blabbing! I'm Here to Buy.
  At the Red Pill Email blog, John Caldwell presents one of the most common questions he receives from Web marketers: "We get great open rates and lots of clicks, but ...
  Customer Behavior, Email, Landing Pages, Sales, Search Engine Marketing, Website Design
• Optimistic Email Reporting May Be Depressing Revenue OpportunityStephanie Miller
  Http://www.mpdailyfix.com/images/capturing_lost_revenue.jpg
  Content, Email
• What Works for B2B Marketers in Social Media?
  Last week, as part of the MarketingProfs B2B Forum in Boston, three marketers volunteered to have their social media campaigns analyzed by social media expert and MarketingProfs contributor Jason Baer. ...
  B2B Marketing, Blogging, Customer Engagement, Email, Marketing Strategy, Social Media, Social Networking, Videos, Websites, YouTube
• Marketing Addictionary: 'Emalfeasance'
  Emalfeasance (noun): A particular kind of guilt caused by a pile of unanswered email.
  Copywriting, Creativity, Email, Humor, Twitter
• Marketing to MutantsJonathan Kranz
  Frankly, I'm overwhelmed by all the options available for media marketing. That's why it's refreshing to see something simple that About a week ago I got an email from my ...
  Content, Email
• Marketing Communication Boo Boo's: Do They Send a Bad Message?Elaine Fogel
  Have you ever noticed how communication skills have deteriorated over the past few years? In preparation for my lunch keynote at the 10th Annual Cause Marketing Conference in San Diego ...
  Content, Email