Email

Topics » Articles » Email

• Four Ways Service Companies Can Convert More Customers via EmailDaniel Faggella
  Service marketers—and others—can drive conversions using email with unique calls to action that grab attention in different ways and help turn an opt-in into an appointment.
  Content, Email, Email Marketing, Lead Generation, Research, Sales, Surveys, Webinars, White Papers
• The Dark Side of Content Marketing [Infographic]Verónica Jarski
  Content marketing is all the rage right now, but it has a dark side that businesses must acknowledge.
  Blogging, Content, Content Marketing, Content Strategy, Email, Marketing Strategy, Word-of-Mouth, Writing
• Three Vital Steps for Effective Email MarketingCorinne Sklar
  Today, each email competes with thousands of digital, mobile, and social messages. It can seem nearly impossible for your email to stand out and get noticed. But you can cut ...
  Customer Communications, Data, Direct Marketing, Email, Email Campaigns, Email Lists, Email Marketing, Metrics, Personalization, Segmentation
• When Should Marketers Send Holiday-Themed Emails?Ayaz Nanji
  Christmas-themed and general winter holiday season emails have higher open rates when sent weeks or even months earlier than immediately before the target holiday, according to a recent report from ...
  Digital Marketing, Email, Email Campaigns, Email Marketing, Research Summaries
• How to Innovate Your Email Marketing: Unlock the Fourth Type of CampaignMichael Fisher
  Innovation in email marketing is tied to the customer conversation. If marketers don't keep their end of the conversation up between purchase cycles, they risk becoming irrelevant or forgotten.
  Content, Customer Communications, Customer Relationships, Email, Email Campaigns, Email Marketing, Engagement
• Five Email Mistakes Even the Experts MakeAmanda Kiviaho
  Even the most experienced email marketers make mistakes—sometimes time and again. This article discusses five such mistakes and offers tips so you don't sacrifice your emails to the junk folder.
  Content, Email, Email Marketing, Metrics, ROI
• The Email Strategies of 20 Top RetailersAyaz Nanji
  Many major retailers are not personalizing their marketing emails based on customer behavior, instead sending out generic messages with nontargeted product recommendations, according to a recent report from SimpleRelevance.
  E-Commerce, Email, Email Marketing, Email Subject Lines, Research Summaries, Retail Marketing
• Five Deadly Email Platform Migration Mistakes to AvoidAnthony Marnell
  Congrats, you're sending more email than ever, so it's time to consider a new email service provider. But migrating to a new platform can be tricky, and because email is ...
  CAN-SPAM, Customer Communications, Customer Engagement, Email, Email Deliverability, Email Lists, Email Marketing, Email Service Providers, Engagement, Management
• How Many Marketing Emails Never Reach Consumers' Inboxes?Ayaz Nanji
  More than one in six emails (17%) sent by marketers do not reach consumers' inboxes: 11% simply go missing and another 6% land in spam/junk folders, according to a recent ...
  Email, Email Campaigns, Email Deliverability, Email Marketing, Research Summaries
• B2B Email Newsletter Advertising: Benchmarks and TrendsAyaz Nanji
  Nearly one-third (31%) of companies that advertise in B2B email newsletters buy only email advertising, eschewing print and other digital buys, according to a recent report from MediaRadar.
  Advertising, B2B Marketing, Email, Email Marketing, Newsletters, Research Summaries
• How Much Do Retail Marketers Personalize Websites and Emails?Ayaz Nanji
  Nearly one-third (31%) of online retailers in the United States with annual marketing budgets exceeding $1 million do not personalize their websites in any way, according to a recent report ...
  E-Commerce, Email, Email Marketing, Marketing Strategy, Personalization, Research Summaries, Retail Marketing, Survey Data, Websites
• Seven Tips to Increase Your Email DeliverabilityKevin Huxham
  Being able to efficiently create, send, and track email campaigns that work takes trial and error and lots of practice. These tips will help you get the most out of ...
  Content, Direct Marketing, Email, Email Deliverability, Email Lists, Email Marketing, Email Service Providers, Metrics, Spam, Testing
• Why Your Email Marketing Needs to Get PersonalErik Severinghaus
  In our recent study, 64% of respondents said they're willing to provide personal information in exchange for a personalized customer experience. Knowing that, businesses need to get personal now.
  Customer Behavior, Email, Email Campaigns, Personalization
• Do You Understand the Email Halo Effect?Dela Quist
  Marketers who look beyond simple click-based attribution and analyze online and offline traffic and conversions will find it easier to demonstrate an email's value than those who don't.
  Customer Behavior, Email, Email Campaigns, Email Marketing, Measurement, Metrics
• Marketers' Perceptions of Real-Time Marketing [Infographic]Verónica Jarski
  Some 88% of marketers say real-time marketing is important in 2014, according to a recent survey. So, why is it important? And how are marketers using real-time marketing?
  Customer Relationships, Email, Marketing Strategy, Relationship Marketing, Social Media
• Marketing Email Year-Over-Year Benchmarks and TrendsAyaz Nanji
  Consumers are now getting more marketing emails than a year ago, and a higher percentage of those emails remain unopened; however, the subscribers who are engaged are opening more emails ...
  Email, Email Campaigns, Email Marketing, Research Summaries
• How Marketers Handle Global Email CampaignsAyaz Nanji
  Three-quarters of marketers who run global email campaigns say they do not maintain a list of regional preferences and instead manage localization on an ongoing basis, according to a recent ...
  Email, Email Campaigns, Email Marketing, International Marketing, Research Summaries, Survey Data
• Shopping for an Email Service Provider? Six Tips for Optimizing the RFP ProcessMarco Marini
  Considering switching email service providers? It's possible to get to the short list faster—or skipping the RFP altogether—saving you time and money. How? By optimizing your RFP process with these ...
  Direct Marketing, Email, Email Marketing, Email Service Providers, Management, Project Management
• Nine Ways to Improve Your Email DeliverabilityCarol Stott
  Email marketing is like driving a car, right? You don't need to know how it all works, you just use it. Except when it breaks down... and then you wish ...
  CAN-SPAM, Content, Customer Relationships, Direct Marketing, Email, Email Deliverability, Email Marketing
• Using Video in Your Email MarketingJoe Forte
  A clear call to action (CTA) in email is as vital to ensuring click-throughs as the subject line is to ensuring opens, and video is the king of CTAs.
  Content, Customer Engagement, Customer Relationships, Email, Email Marketing, Engagement