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• How to Increase Email Marketing Conversions [Infographic]Verónica Jarski
  To help boost your email marketing conversions, check out these suggestions from a Monetate infographic.
  Advertising, Consumer Electronics, Digital Marketing, Email, Email Marketing, Lead Generation, Mobile Marketing, Retail Marketing, Segmentation, Smartphones, Targeting
• Seven Ways to Go Beyond Black Friday If You're a Small BusinessJoe Manna
  Small businesses can't go toe to toe against large retailers on Black Friday. It's just not a fair fight... But small businesses can still capitalize on Black Friday in ways ...
  B2C, Customer Engagement, Customer Relationships, Email, Marketing Tips, Pricing, Retail Marketing, SEO, Social Media
• The B2B Marketers Guide to Dreamforce 2013 [Infographic]
  If you're a B2B marketer attending Dreamforce, Nov. 18-21, 2013, in San Francisco, you need a quick guide to all its B2B-related sessions and networking events. The following infographic by ...
  B2B Marketing, Content Marketing, Email, Email Marketing, Marketing Strategy, Tradeshows/Events
• Which Types of Websites Are Visited Most Frequently?Ayaz Nanji
  Most people globally who are online visit three types of websites once a week or more: a search engine (74%), a social network (64%), and a portal site for checking ...
  Email, Search Engines, Social Media, Social Networking, Survey Data, Surveys, Web Content, Websites
• Five Mobile Email Strategies for the 2013 Holiday Season [Infographic]Verónica Jarski
  Holiday shoppers are more likely than ever to use their smartphones and tablets while doing their errands. Check out five ways to reach those mobile holiday shoppers.
  Advertising, Consumer Electronics, Customer Behavior, Customer Engagement, Customer Relationships, Email, Email Marketing, Marketing Strategy, Mobile Marketing, Smartphones
• Email Open Rates: Truth, Lies, and What to Do About ThemKaren Talavera
  Declining email open rates... Chances are, they bother you as a marketer. Don't fret, here's both a diagnostic checklist as well as suggestions on alternative, more useful ways to measure ...
  Customer Communications, Email, Email Deliverability, Email Marketing, Measurement, Metrics, Permission Email Marketing
• The Most Effective Tactics for Acquiring Email SubscribersAyaz Nanji
  Some of the most popular tactics for acquiring email subscribers aren't viewed by marketers as especially effective, but they are widely used because they are easy to implement, according to ...
  Customer Acquisition, Digital Marketing, Email, Email Lists, Email Marketing, Interactive Marketing, Lead Generation, Research Summaries, Survey Data, Surveys
• Seven Myths of Email Marketing [Infographic]Dela Quist
  Many email marketing ideas we hold true are actually false. Here's a quick look at seven prevalent myths about email marketing.
  Customer Behavior, Customer Insight, Email, Email Campaigns, Email Marketing, Email Subject Lines, Writing
• Email Still Really, Really Matters, Especially If You Apply These Four TipsVin Turk
  Rich media, social media, and native advertising may be making the headlines these days, but let's face it: They don't work for everyone. You know what does? Email marketing. Nothing ...
  Customer Insight, Data, Email, Email Campaigns, Email Marketing, Email Subject Lines, Personalization
• Video in Marketing Emails: Trends and Benchmarks [Infographic]Ayaz Nanji
  Only a quarter of marketers include videos in their email campaigns, though that proportion is likely to change in the near future, according to a recent study by Email Monks.
  Content, Content Marketing, Content Strategy, Digital Marketing, Email, Email Marketing, Interactive Marketing, Research Summaries, Videos
• Your Mobile Marketing Strategy's Tactical Building BlocksAsi Erenberg
  A mobile marketing strategy is crucial to an online retailer's success these days, and here's how to get your strategy working for you ASAP.
  Email, Facebook, Google, Instagram, Local Marketing, Mobile Marketing, Retail Marketing, SEO, Smartphones, Social Media, Website Design
• The Best Days and Times for Promotional Email ConversionsAyaz Nanji
  Most promotional email recipients (65%) engage with email in the afternoons and evenings, yet marketers tend to send emails first thing in the morning, according to a recent report by ...
  Digital Marketing, E-Commerce, Email, Email Campaigns, Email Marketing, Interactive Marketing, Research Summaries
• Five Best-Practices to Increase Registration ConversionBill Piwonka
  Low conversion rates, users that leave your site without engaging, and blatantly falsified registration data are the obvious symptoms of a broken registration system. Consider the following five best-practices for ...
  Customer Acquisition, Customer Retention, Email, Inbound Marketing, Lead Generation, Permission Email Marketing, Social Media, Websites
• The Opt-Out Email List: To Send or Not to Send?Karen Talavera
  The Scenario: You want to email a list of people who have not opted in to get email from you (i.e., you have an email "opt-out" list).
  Email, Email Deliverability, Email Lists, Email Marketing, Email Service Providers, Permission Email Marketing
• Email Open Rates and Click Rates Fell in 2Q13Ayaz Nanji
  Email open rates decreased 8.3% in 2Q13 from 1Q13 levels, but increased 11.5% over the equivalent period in 2012, resulting in an overall average open rate of 28.5%, according to ...
  Benchmarking, Digital Marketing, Email, Email Lists, Email Marketing, Interactive Marketing, Research Summaries
• 15% of American Adults Don't Use the Internet or EmailAyaz Nanji
  As of May 2013, 15% of American adults age 18 and older do not use the Internet or email, according to a recent report by the Pew Internet and American ...
  Customer Behavior, Demographics, Digital Marketing, Email, Interactive Marketing, Research Summaries, Survey Data, Surveys
• Five Tips to Increase Your Email Click-Through RatesMichael Linthorst
  Email marketing is the perfect tool to grow your website traffic or boost your Web shop's conversion rates. But to do so, recipients first have to click the hyperlinks you ...
  Email, Email Marketing, Email Subject Lines, Metrics, Mobile Marketing, Permission Email Marketing, Testing
• How Email Marketing Tactics Have Changed in the Last Five YearsAyaz Nanji
  Since 2008, marketers have adopted a more simplified email sign-up process for new subscribers and now ask for significantly less personal information, according to a recent study by Return Path.
  Digital Marketing, Email, Email Campaigns, Email Marketing, Interactive Marketing, Marketing Strategy, Research Summaries
• E-commerce Benchmarks: Email Conversion Rates Drop in 2Q13Ayaz Nanji
  The average conversion rate from email for e-commerce websites dropped in the second quarter of 2013, falling to 3.34%, from 3.56% in 2Q12, according to a recent report from Monetate.
  E-Commerce, Email, Email Marketing, Mobile Marketing, Research Summaries, Social Media, Social Networking
• How Gmail's New Tabs Feature Is Affecting Consumer BehaviorAyaz Nanji
  Nearly a quarter (23%) of consumers say they spend less time viewing promotional messages since the rollout of Gmail's new Tabs feature, which automatically filters inbox messages for US users.
  Customer Behavior, Digital Marketing, Email, Email Deliverability, Email Marketing, Google, Interactive Marketing, Research Summaries, Survey Data, Surveys