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• Three Email Marketing Improvement Challenges for 2014Karen Talavera
  With the first quarter of the year behind us, what will you do to maximize email marketing's contribution to your bottom line from here on out? I encourage you to ...
  Customer Behavior, Customer Communications, Customer Engagement, Customer Retention, Email, Email Campaigns, Email Marketing, Engagement
• The Unbundling of Email Deliverability: What CMOs Need to KnowNoah Jessop
  Email communications is not just about deliverability anymore, but also about driving true engagement. Here's a look at the evolution in email communication—and what's on the horizon.
  Content, Customer Behavior, Customer Communications, Email, Email Deliverability, Email Marketing, Email Service Providers, High-Tech Marketing, Personalization
• 10 Email Marketing Best-Practices [Infographic]Verónica Jarski
  Nearly 123 billion emails are sent every hour, so marketers must master the art of getting their email seen in a crowded inbox. Here are some tips for making your ...
  B2B Marketing, Content, Creativity, Customer Engagement, Customer Insight, Digital Marketing, Email, Email Marketing, Email Subject Lines, Engagement, High-Tech Marketing, Marketing Strategy, Marketing Tips, Writing
• How to Craft the Perfect Email Subject LineDmitri Leonov
  Scientific studies can tell you which words appear with the most frequency in successful email campaigns... but to create a compelling subject line, a simple strategy sometimes works best.
  Customer Behavior, Email, Email Campaigns, Email Marketing, Email Subject Lines, Writing
• Four Tips for Conducting Your Own Restaurant MarketingGuy Holmes
  In today's competitive restaurant market, having great food and service is no longer enough: You also need great marketing. Here are four tips to make sure the time you spend ...
  B2C, Email, Email Lists, Local Marketing, Marketing Strategy, Small Business
• Email Design and Platform TrendsAyaz Nanji
  Emails are becoming more active, with the use of animation, scrolling, and video more than doubling from 2012 to 2013, according to a recent report from Experian Marketing Services.
  Digital Marketing, Email, Email Marketing, Experian Hitwise Data, Research Summaries
• Six Tips for Mobile-Optimized Email MarketingKevin Gao
  Consumers are demanding mobile-optimized emails, and businesses need to adjust their content and tactics accordingly. Those that don't adapt to meet this new customer demand are fated to fall behind.
  Email, Email Marketing, Email Subject Lines, Mobile Marketing, Smartphones
• Guide the New Buyer's Journey With Marketing AutomationAtri Chatterjee
  Marketing automation serves many purposes, but its biggest advantage is in enabling marketers to tailor their activities to the customer's buying process—which has changed dramatically in the past few years.
  Content, Content Marketing, Customer Acquisition, Customer Insight, Email, Email Marketing, Inbound Marketing, Lead Generation, Lead Nurturing, Lead Scoring, Marketing Automation, Sales
• Nine Easy Ideas on How to Perform Behavioral SegmentationLiga Bizune
  Today's key to subscriber engagement is personalized and relevant email content. Behavioral segmentation is one of the best ways of reaching your target audience and sending exactly what they want.
  Customer Relationships, Customer Retention, Email, Email Campaigns, Email Hygiene, Email Lists, Personalization, Segmentation
• The Most Effective Email Subject Line LengthAyaz Nanji
  Emails with subject lines of 6-10 words have the highest open rates, yet most emails sent by marketers have subject lines of 11-15 words, according to a recent report from ...
  Digital Marketing, Email, Email Marketing, Email Subject Lines, Research Summaries
• The Most Commonly Used Email Marketing TacticsAyaz Nanji
  The top three email tactics used by marketers are content relevancy, email personalization, and list segmentation, according to a recent report by Ascend2.
  Digital Marketing, Email, Email Marketing, Research Summaries, Survey Data
• Five Content Curation Mistakes B2B Marketers Are MakingPatricia Hume
  Marketers simply can't create enough original, quality content for each channel every day, which is why many rely on content curation. But, all too often, it's not done well. Avoid ...
  Content, Content Marketing, Email, Inbound Marketing, Personalization, Social Media, Social Networking
• Are You Doing Email Wrong? Just Four Steps to Increase SalesJoy Gendusa
  Effective follow-up equals more sales, yet most businesses do not follow up enough with prospects. Drip email marketing allows you to easily follow up as much as you want via ...
  Email, Email Campaigns, Email Lists, Email Marketing, Email Service Providers, Email Subject Lines
• What Marketers Look for in Automation SoftwareAyaz Nanji
  The most commonly cited reason for evaluating marketing automation software is to improve lead management, with 40% buyers citing it as their company's primary motivation, according to a recent report ...
  Email, High-Tech Marketing, Marketing Automation, Marketing Strategy, Research Summaries, Survey Data, Technology
• Determining Subscriber Value: What's an Email List Member Worth?Karen Talavera
  Here are some approaches to assigning subscriber value even if you can't clearly attribute revenue by channel. You'll learn how to determine what each email subscriber is worth to your ...
  Content Marketing, Customer Acquisition, Data, Email, Email Campaigns, Email Marketing, Measurement, Metrics, Search Engine Marketing, Social Media
• 4Q13 Email Trends and BenchmarksAyaz Nanji
  Email volume grew in 4Q13, but open and click rates declined, according to a recent report from Yesmail Interactive.
  Benchmarking, Digital Marketing, Email, Email Marketing, Interactive Marketing, Research Summaries
• Hail to the Chief... of Email Marketing [Infographic]Seamas Egan
  On this Presidents' Day, as you consider your next email campaign, think about tried-and-true presidential wisdom and its potential impact on your marketing efforts.
  Customer Engagement, Customer Insight, Customer Loyalty, Customer Relationships, Email, Email Campaigns, Email Marketing
• Five Myths About Productivity—DebunkedCorey O'Loughlin
  Do you believe the following myths about being productive? If so, you might be making work harder on yourself. Here's a look at five common myths and why they're wrong.
  Career Management, Email, Time Management
• Email Marketing Tactics: What Worked (and What Didn't) in 2013Ayaz Nanji
  Personalized promotional emails sent during 2013 had 29% higher unique open rates and 41% higher unique click rates than non-personalized mailings, according to a recent report from Experian Marketing Services.
  Digital Marketing, Email, Email Marketing, Experian Hitwise Data, Research Summaries
• Facebook Contest Ideas for Every Month of the Year [Infographic]Zsuzsi Szabo
  When managing your social media, you are in a constant battle for the attention of your fans. Producing worthwhile and entertaining content all of the time is hard, right? But ...
  Content, Customer Relationships, Email, Facebook, Lead Generation, Promotions, Social Media