Email

Topics » Articles » Email

• How Hyper-Personalization and Localization Can Give You a Competitive Edge [Infographic]Laura Forer
  Personalization. Everyone's doing it, so is it even special anymore? Enter localization and hyper-personalization—"real-time and discernible data to fashion supremely contextual communication relevant to the customer."
  Customer Communications, Email, Email Marketing, Location-Based Marketing, Marketing Automation, Personalization
• Budgets, Channels, and Technologies: Stats About Marketing Today [Infographic]Laura Forer
  This infographic explores stats about email, mobile, content, budgets, and more all in one place. It also explains why these stats are key to your career. As digital marketers become ...
  Advertising, Career Management, Email, Email Marketing, Lead Generation, Marketing Budgets, Social Media, Technology, Videos
• The Most Annoying Things About Email: What Brands, Marketers, and Coworkers Get WrongAyaz Nanji
  If white-collar workers could change one thing about emails from brands, they would make those emails less promotional, according to recent research from Adobe.
  Customer Behavior, Email, Email Campaigns, Email Marketing, Research Summaries
• How Often Brands Send Marketing EmailsAyaz Nanji
  How often do companies send out marketing emails? Does the frequency vary by business size? To find out, The Manifest surveyed 501 digital marketers who work for firms in the ...
  Email, Email Campaigns, Email Marketing, Research Summaries
• Why Email Still Reigns Supreme [Infographic]Laura Forer
  Email is one of the earliest digital marketing channels, and despite competition from other, newer, channels... it's still one of the most effective. See why that is, and get tips ...
  Email, Email Marketing, Personalization, Testing
• Email Benchmarks: 1Q18 Engagement and Subscriber TrendsAyaz Nanji
  Consumer engagement with brand emails increased in the first quarter of 2018 thanks to fewer messages in inboxes, according to recent research from Yes Lifecycle Marketing.
  Email, Email Campaigns, Email Marketing, Engagement, Research Summaries
• How to Craft an Email Newsletter That Gets Marketing ResultsChandra Blouin
  If the all the recent anti-spam legislation has you feeling hesitant about sending emails, fear not. Newsletters are still one of the most effective ways to reach your B2B audience. ...
  B2B Marketing, Content, Email, Email Marketing, Newsletters
• The Top Email Providers and Devices in 25 CountriesAyaz Nanji
  Gmail is the most popular email service provider in the United States, and the iPhone is the most commonly used device for accessing email, according to recent research from SendGrid.
  Digital Marketing, Email, Email Marketing, Research Summaries
• Six Ways Bad Data Can Cost You, and Five Tips for Cleansing It [Infographic]Laura Forer
  Is your data as clean and fresh as it can be? If not, your campaigns may be underperforming. See what you're missing out on and how to cleanse your data.
  Data, Email, Email Hygiene, Segmentation
• Benchmarking Your Email Metrics Post 'GDPR Cleanse'
  The changes made to your email list as you prepped for GDPR will likely impact your email metrics. Here's how you can review and reset your benchmarks.
  Benchmarking, Email, Measurement, Metrics
• GDPR Is Already Here: A Simple Marketing Guide for ComplianceKay Kienast
  GDPR may seem like a burden, but it helps us marketers think Customer First. Here's how to make sure you not only comply with GDPR's regulatory requirements but also provide ...
  Customer Communications, Email, Email Lists, Management, Marketing Operations
• Email Personalization: The What, Why, and How of Hyper-Personalized Email [Infographic]Laura Forer
  Email personalization has evolved from [first name] in an email to an entire series of emails customized for preferences and behaviors. Check out the future of hyper-personalized email and see ...
  Content, Email, Email Marketing, Personalization
• Are Brands Using Email and Marketing Automation Effectively?Ayaz Nanji
  Most marketers say their email automation and marketing automation skills are still works in progress and that they are not using many features effectively, according to research from GetResponse and ...
  Email, Email Marketing, Marketing Automation, Marketing Strategy, Research Summaries
• Best-Practices and Tips for Integrating Direct Mail Into Email Marketing CampaignsDennis Kelly, Nancy Harhut
  There is wisdom in integrating direct mail into email marketing campaigns. Here are tips and best-of-breed guidelines for effectively doing so.
  Direct Marketing, Email
• GDPR as Opportunity: How to Build Tighter Customer RelationshipsBryta Schulz
  GDPR's new consent standards will compel marketers to do what they need to be doing anyway: get to know and serve their customers better. Here are four ways to transform ...
  Customer Communications, Customer Relationships, Email
• The Impact of Saying Thanks in Email Subject LinesAyaz Nanji
  Email subject lines that express gratitude tend to outperform email subject lines that do not, according to recent research from Cheetah Digital.
  Email, Email Campaigns, Email Marketing, Email Subject Lines, Research Summaries
• Eye-Tracking Study: Email-Signature Banner EffectivenessAyaz Nanji
  What types of email-signature banners draw the most interest? Does it help to include a call to action? Which are more effective: horizontally or vertically aligned units?
  Digital Marketing, Email, Email Marketing, Eye Tracking, Research Summaries
• Seven Tips for Using Email to Build Customer LoyaltyYoav Vilner
  Your email program is vital for turning one-time buyers into loyal customers. Here are some tips to make your emails effective in improving customer retention and encouraging loyalty.
  Customer Loyalty, Customer Retention, Email, Email Campaigns, Email Marketing
• How 100 Retailers Engage New Email Subscribers [Infographic]Ayaz Nanji
  How do retailers engage email subscribers in the first 45 days? Do people who have purchased from brands receive a different frequency of messages compared with email subscribers who have ...
  Email, Email Marketing, Research Summaries, Retail Marketing
• How to Promote Loyalty Rewards Programs [Infographic]Laura Forer
  Creating a loyalty program is just a first step to customer engagement—you also must promote and maintain the program to keep customers excited and engaged. Here are some simple ideas ...
  B2C, Customer Communications, Customer Engagement, Customer Loyalty, Customer Retention, Email, Engagement, Marketing Strategy, Retail Marketing