Email

Topics » Articles » Email

• Email and Search Deliver More Customers Than Social MediaAyaz Nanji
  Organic search still leads as the largest channel for online e-commerce customer acquisition, and email as a channel has explode in growth over the past four years, according to a ...
  Customer Acquisition, Digital Marketing, E-Commerce, Email, Email Marketing, Facebook, Research Summaries, Search Engine Marketing, Twitter
• Holiday Email Campaigns: Global Trends and BenchmarksAyaz Nanji
  The most popular types of email sent by marketers during the holiday season (October to December) are "percentage off" and "dollar amount off" offers, yet consumers often do not differentiate ...
  Benchmarking, Digital Marketing, Email, Email Campaigns, Email Marketing, Experian Hitwise Data, Research Summaries
• Do Computers Know Your Customers Better Than You?Jaime Brugueras
  Can a computer really understand and interpret your customer's needs? We know computers can win in Jeopardy! and chess, but can they compete on personal interaction? In business to customer ...
  Customer Acquisition, Customer Behavior, Customer Relationships, Email, Marketing Automation, Personalization
• Which Emails Get Rescued From Spam FoldersAyaz Nanji
  Emails from banks, job sites, and dating sites are among those most likely to be rescued by consumers from their email spam folders, according to a recent study by Return ...
  Customer Behavior, Digital Marketing, Email, Email Deliverability, Email Marketing, Interactive Marketing, Research Summaries
• How Social Tools Are Used in the Workplace [Infographic]Ayaz Nanji
  Some 46% of global information workers say using social tools has increased their productivity, while 9% say such tools have reduced productivity, according to a recent report by Ipsos Public ...
  Email, Research Summaries, Social Business, Social Media, Social Networking, Survey Data, Surveys
• Four Tips to Improve Your Video ContentRocky Walls
  Although online video might not be the easiest marketing technique to take on, more businesses are carving out time and resources to ensure it's on their list. Why? Because its ...
  Content, Content Marketing, Customer Engagement, Email, Videos
• Marketing Automation: The Need for a Behavior-Based ProgramEllen Valentine
  Now, more than ever, buyers have more control over the sales cycle. Marketers must therefore evolve with the buying cycle and find new ways to own the early part of ...
  Content, Customer Acquisition, Customer Behavior, Email, Marketing Automation, Personalization, Sales
• Marketers Undervalue Email, Overvalue PersonalizationAyaz Nanji
  Gaps exist in digital marketers’ perceptions of how consumers want to engage with brands, what influences their purchase decisions, and how they view privacy, according to a recent report ...
  Customer Behavior, Digital Marketing, Email, Email Marketing, Personalization, Research Summaries
• Email Volume and Open Rates Up: Benchmark ReportAyaz Nanji
  Email volume increased 11.6% in the first quarter of 2013 compared with the first quarter of 2012, and unique open rates increased 9.7%, according to a recent benchmark report by ...
  Benchmarking, Digital Marketing, Email, Email Campaigns, Email Marketing, Research Summaries
• Four Email Tips for Marketing ProfessionalsDmitri Leonov
  Little attention has been paid to the importance of being better at receiving and processing email. So, here are my tips to help you process email more efficiently, free up hours ...
  Career Management, Email, Management
• The Impact of Contests on Email Leads [Infographic]Ayaz Nanji
  Landing pages running $500 giveaway contests generate 700% more email subscribers than landing pages not running contests, according to a recent study by Incentivibe.
  Email, Email Marketing, Lead Generation, Research Summaries
• The State of Digital Content [Infographic]Verónica Jarski
  In light of the increasing popularity of digital devices, video, and social networks, how has digital content readership changed? To answer that question, Uberflip researched key usage data from February ...
  Content, Content Marketing, Customer Insight, Customer Relationships, Digital Marketing, Email, Facebook, Mobile Marketing, Pinterest, Smartphones, Social Media
• Email Open and Click-Through Rates: Benchmarks by VerticalAyaz Nanji
  Education, retail, and computer hardware/electronics are the best-performing verticals in email marketing, according to a new study that benchmarked open rates, click-through rates, and churn metrics across 14 industries.
  Customer Behavior, Email, Email Campaigns, Email Marketing, Newsletters, Relationship Marketing, Research Summaries
• A New Don: How the Sales Profession Has Evolved Since the Mad Men Era [Infographic]Verónica Jarski
  How has the sales profession changed since the martini-soaked Mad Men era? In the following infographic, Lead360 explores how fundamental sales strategies have evolved in the world of sales since ...
  Advertising, Consumer Electronics, Content, Customer Communications, Customer Engagement, Customer Relationships, Email, Facebook, Sales and Advertising, Social Media
• How to Use Google Analytics to Increase E-Commerce SalesMor Friedman
  Google Analytics is a great free tool for e-commerce websites. It can allow marketers and webmasters to record specific data about items purchased, learn how a user navigates the website, ...
  Business Intelligence, Customer Behavior, Data, Digital Marketing, E-Commerce, Email, Google, Google Analytics, Keywords, Landing Pages, Lead Generation, Measurement, Metrics, Retail Marketing, Social Media, Websites
• Social Sharing Boosts Email Results [Infographic]Verónica Jarski
  Think social media killed off email? Hardly. If anything, social media has boosted the power of email. To help marketers understand how important social media is to email, GetResponse put ...
  Content, Content Marketing, Customer Engagement, Digital Marketing, Email, Email Campaigns, Email Marketing, Facebook, LinkedIn, Social Media, Twitter
• Three Powerful Ways to Measure the Impact of Your Email MarketingKaren Talavera
  Though email campaign process metrics such as delivery, open, and click-through rates have their place, if you don't look beyond them... the true impact of your email marketing—and opportunities for ...
  Customer Behavior, Customer Engagement, Direct Marketing, Email, Email Marketing, Inbound Marketing, Measurement, Metrics, ROI, Segmentation
• Build a Customer-Centric Marketing Automation StrategyMeghan Keaney Anderson
  The if-then logic of the marketing automation process can lead to a snarl of over-communication, with only a loose relevance to the recipient's true interests and needs. It doesn't have ...
  Content, Content Marketing, Customer Acquisition, Customer-Centric, Customer Insight, Customer Relationships, Email, Email Campaigns, Inbound Marketing, Lead Generation, Marketing Automation, Marketing Strategy, Mobile Marketing, Personas, Sales, Social Media
• Five Compelling Insights From HubSpot's 2013 State of Inbound Marketing SurveyDaniele Hagen
  The inbound marketing industry, though still emerging, is playing a vital role in how marketers are doing their jobs, although challenges remain, according to the just-released fifth annual State of ...
  Blogging, Content, Content Marketing, Customer Acquisition, Digital Theory, Email, Email Marketing, Inbound Marketing, Lead Generation, Management, Marketing Budgets, Marketing Operations, Marketing Strategy, Research Summaries, ROI, Sales, Social Media
• Mobile Minute [Video]: Are Smart Watches a Smart Move?Diego Larrea-Puemape
  Do we need yet another product category? If mobile phones became even more useful when they became smartphones, will the same happen to watches?
  Email, High-Tech Marketing, Local Marketing, Location-Based Marketing, Mobile Marketing, Smartphones, Technology