Landing Pages

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• Eight Ways to Improve your Online Lead TrackingMichael Ortner
  Do your salespeople still ask, "How did you hear about us?" when a prospect calls? Do you list your contact information on your homepage? Do you display the same 800 ...
  Landing Pages, Lead Generation, Lead Nurturing, Marketing Tips, Web Analytics, Web Copy, Website Design, Websites
• Improving Conversions From the Home Pages You Don't Know AboutJulie Rosefsky
  While getting people to enter your site through the home page of your Web site is ideal for conversion, occasionally visitors will enter through a sub-page, not designed for that ...
  Landing Pages, Measurement, PPC Campaigns, Search Engines, Web Analytics, Website Design, Websites
• 10 Ways to Improve Your Conversion RatesJay Bower
  OK, you got your prospect to raise his hand and seek out further information about your product or service. Now comes the really hard part: turning him into a buying ...
  Landing Pages, Lead Generation, Lead Quality, Lead Scoring, Marketing Tips, Segmentation, Targeting, Testing, Websites, White Papers
• Usability: One Sure Way to Maximize Sales (and Increase Conversions)Lisa Wehr
  One way to increase your conversion ratio is to make sure your Web site is easy to navigate and information is easy to find. In other words, ensure its "usability." ...
  Customer Acquisition, E-Commerce, Landing Pages, Web Analytics, Web Copy, Website Design, Websites
• Pay Per Click 101: Google AdWordsPeter Majarich
  Most people's concept of advertising is limited to the (sometimes woeful) ads they see on TV, or the billboards they drive past. Seeing these, they automatically assume that effective advertising ...
  Copywriting, Google, Keywords, Landing Pages, Local Marketing, PPC Campaigns, Targeting, Testing
• Web Measurement: What You Don’t Know Would Make a Great BookSteve Jackson
  Why on earth, in the midst of this information overload, would you want to measure how people use your Web site—another source of data to barrage you with even more ...
  Copywriting, E-Commerce, Landing Pages, Measurement, Web Analytics, Websites
• Without Conversion Rates, You Don’t Know if You’re Mickey Mouse or Mickey MantleSteve Jackson
  The conversion rate on a Web site is easy to measure. Unfortunately, businesses too busy concentrating on their bottom line most often overlook it.
  Customer Experience, Customer Service, E-Commerce, Landing Pages, Lead Generation, Online Marketing, Website Design, Websites
• Let the Computer DecideJim Sterne
  im advocates the “Try It, Measure It, Tweak It” method of Web site design. The idea is simple and can have a profound impact on the success of your site.
  Keywords, Landing Pages, PPC Campaigns, Search Engine Marketing, Search Engines, Testing, Website Design
• How to Improve the Quality and Cost of B2B Leads (Part 2 of 2)Jeff Kostermans
  efore those elusive sales prospects come beating down your door, be sure you have a plan in place to accelerate the sales cycle. Here are five ways to optimize the ...
  B2B Marketing, Copywriting, Landing Pages, Lead Generation, Lead Quality, Lead Scoring, Measurement, Testing
• Email 101: How to Market EffectivelyJohn Hammersley
  It might not be easy to acquire customers through email, but it can be done. But only if it's done right.
  Copywriting, Customer Acquisition, Direct Marketing, Email Lists, Email Marketing, Landing Pages, Testing
• Analyze This: Enhancing Email ResponseKim MacPherson
  Email marketing is a process. It is, among other things, about moving people through a cycle of events. The challenge is to optimize your message at each stage of the ...
  Copywriting, Email Lists, Email Marketing, Email Subject Lines, Landing Pages
• 10 Profit Boosting Holiday TipsCorey Rudl
  The clock is ticking: Now IS NOT the time to start trying to do things like setting up an affiliate program or optimizing your search engine rankings. Instead, what ...
  Advertising, Copywriting, E-Commerce, Email Campaigns, Landing Pages, Marketing Tips
• Email Marketing Isn't Just About EmailMark Brownlow
  The English poet John Donne (of "for whom the bell tolls" fame) wrote that "no man is an island." Nor is any email campaign.
  Collaboration, E-Commerce, Email Marketing, Landing Pages, Websites, White Papers, Writing
• Transforming Internet Newsletters into Marketing and Sales Machines Jason Kassel
  There is a rhythm to a prospect's movement into customer that can be controlled through newsletter production. But you have to know how to move to the right beat.
  Copywriting, Landing Pages, Lead Generation, Lead Quality, Newsletters, Writing