Landing Pages

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• Working Miracles, One by One
  "Now more than ever, the email channel in particular is being asked to contribute higher revenue," says Stephanie Miller in a post at the Daily Fix blog. "Yet, we all ...
  Customer Experience, Customer Retention, Email Marketing, Landing Pages, Targeting
• Anatomy of a Novel-Sized Landing Page (Part 1)Kim MacPherson
  A good landing page should tell a story. But filling the page with fluff isn't going to sell your product or service. There is a method to the madness behind ...
  Copywriting, Customer Engagement, Landing Pages, Website Design
• They Gotta Believe
  When writing copy for email messages, landing pages and a host of product descriptions, marketers need to be more than clear and concise; they must also persuade readers to click through and ...
  Customer Engagement, Email Marketing, Landing Pages, Writing
• Seek and Ye Shall Find Our Event
  When you plan an event, you pull out all the stops. So, too, should it be with your event promotions. Apogee Search's Brian Combs suggests in a recent MarketingProfs article ...
  Copywriting, Keywords, Landing Pages, PPC Campaigns, Search Engine Marketing, Search Engines, Targeting
• Sure, I'll Come Fly With You!
  It's refreshing when a company seems to get it right, and DJ Waldow uses a post at the Bronto blog to explain why email messages from US Airways impress him ...
  Email Marketing, Email Subject Lines, Landing Pages, Permission Email Marketing
• Code Blue: A First Aid Kit to Revive a Failing PPC CampaignWilliam Leake
  Perhaps your spending has spiraled out of control and your conversions haven't budged. Or, like many of us, maybe your performance is fine but your budgets have been slashed, forcing ...
  Ad Copy, Landing Pages, PPC Campaigns
• Bandage, Please
  All marketers have the same goal for their paid search campaigns: increase conversions while keeping costs down. So when the opposite occurs and a marketer finds him or herself spending ...
  Ad Copy, Keywords, Landing Pages, Lead Generation, Search Engine Marketing, SEO
• We're Corporate! We're Capable!
  "To get a running start on 2009 projects, yesterday we googled-up some corporate capability brochures to get some ideas," writes Dave J. in a recent B2Blog post. "Immediately, I was ...
  B2B Marketing, Copywriting, Landing Pages
• Top 10 Tips to Recession-Proof Your Lead-Generation PPC CampaignsWilliam Leake
  by William Leake
  Keywords, Landing Pages, Marketing Tips, PPC Campaigns, Recession, Web Copy
• Time to Get Practical. (Kind of.)
  It's a recession, folks. They've brought out the "R" word. And everybody's pulling back. Turning in. Acting just plain scared. Gone are the days when a B2B team could take ...
  B2B Marketing, Economic Crisis, Landing Pages, Metrics
• Email Marketing Insights From Obama and McCainMorgan Stewart
  In the two weeks leading up to the November 4 election, email messages came fast and furious from the presidential campaigns of both John McCain and Barack Obama. In the ...
  Email Campaigns, Landing Pages, Obama, Videos
• Might as Well Jump!
  To do search marketing right, it's best to send potential customers who click on your search-engine-generated links to a "jump" or landing page. This page is the gateway to your ...
  Landing Pages, Search Engine Marketing, Website Design
• Improve Lead Capture, Conversion: Replace Landing Pages with Personalized MicrositesSundeep Parsa
  You can improve lead-capture and sales-conversion rates by directing your prospective customers to special Web site landing pages. But you can enjoy even greater success by expanding your landing pages—turning them ...
  Landing Pages, Personalization, Targeting
• Four Ways to Grow Your Email File Organically: It Is So Worth the WaitKimberly Snyder
  All email marketing managers search for ways to grow their subscription files, and many options and opportunities exist to grow subscription files organically. Unfortunately, some email marketers still rely on purchasing ...
  Email Lists, Email Marketing, Landing Pages, Website Design
• Case Study: How a Web-based Company Increased Leads 90%—and Sales 23%—via PPC-Visitor Profiling, Landing Page PersonalizationNettie Hartsock
  Continental Warranty used pay-per-click ads to generate leads by providing free quotes for extended-warranty coverage. But lead volume had plateaued. So it began to profile its web visitors, then direct ...
• Case Study: How an Online Business Increased Conversions (Sales) on Landing Pages by Up to 12%Laurie Lande
  AutoAnything.com, which sells custom-made automotive accessories and performance parts, designed its homepage almost a decade ago. But as e-commerce has become more competitive, the site needed a strategy. After testing ...
• Case Study: How Siemens Medical Proved That a Landing Page with a Single, Compelling Offer Is More EffectiveJennifer Natsu
  Siemens Medical Solutions wanted to elminate links that were secondary to the main offer on landing pages. But Marketing needed to prove its case to other departments. The approach? Test, ...
• A Web Site Without Video Is Like...Jerry Bader
  ...television without sound, romance without kisses, the rumba without rhythm, a joke without a punch line. If your Web site disappointments, you need something that provides the eureka factor.
  Customer Engagement, Landing Pages, Videos, Web Copy, Websites
• New Interactive Tools and Tactics for the B2B MarketerJoe Rizzo
  In an online sales environment that is both increasingly competitive and cluttered, B2B marketers must be able to perform two critically important tasks: They must communicate a unique brand identity, ...
  B2B Marketing, Interactive Marketing, Landing Pages, Lead Generation, Small Business, Website Design, Websites
• Seven Steps for Creating a Powerful Jump Page That SellsMichael Fleischner
  If you practice Internet marketing, you know the importance of a high-converting "landing page"—also called a promotional page, jump page, or squeeze page. Regardless of the specific purpose, one fact ...
  Copywriting, Landing Pages, Online Marketing, Testing, Website Design