Landing Pages

Topics » Articles » Landing Pages

• Landing Page Design: Seven Tested Ways to Improve ConversionAlp Mimaroglu
  There are hundreds of tried-and-true conversion optimization methods for improving landing pages. Here are seven of the most basic—and powerful—ones.
  Content, Email, Landing Pages, Web Content, Website Design, Websites, Writing
• The Most Effective Tactics for Optimizing B2B Landing PagesAyaz Nanji
  B2B marketers say A/B-testing is the most effective tactic for increasing conversion rates on website landing pages, according to a recent report from Conversion Mechanics and Ascend2 Research.
  B2B Marketing, Digital Marketing, Landing Pages, Research Summaries, Survey Data, Web Content, Websites
• Seven Tips to Optimally Organize Your Pricing Page for ConversionsDimitar Stojanov
  You'll learn how to optimally display products or services on your pricing page, get your customers to choose the product you suggest, and use incentives and bonuses to increase conversion.
  Customer Behavior, E-Commerce, Landing Pages, Pricing, Product Marketing, Retail Marketing, Services Marketing, Testimonials, Website Design, Websites, Writing
• Three SEO Pitfalls That Will Wreck Your WebsiteBrad Shorr
  Many factors go into on-site optimization, but three items stand out as not only crucial but also frequently shortchanged or completely overlooked. Here's how you can give each its due ...
  Content, Copywriting, E-Commerce, Keywords, Landing Pages, Lead Generation, Links, Search Engine Marketing, SEO, Websites
• Video: The Contender Takes the Marketing TitleGary Lipkowitz
  Producing video is a pain. You're busy. Really busy. How can you cram a difficult, time-consuming, and expensive process like video production into your daily grind?
  Content, Content Marketing, Customer Acquisition, Customer Behavior, Customer Engagement, Email, Engagement, Landing Pages, Lead Generation, Marketing Strategy, Videos, Websites
• The Most Effective Landing Page Optimization TacticsAyaz Nanji
  Marketing leaders say A/B testing is the most effective landing page optimization tactic, according to a recent report from Ascend2 and Act-On Software.
  Digital Marketing, Landing Pages, Research Summaries, Survey Data, Testing, Websites
• Three Deceptively Simple (but Powerful) Tips for Writing Persuasive Landing Page CopyAmanda Durepos
  Writing landing page copy that converts like crazy isn't as simple as running through a checklist of best-practices. But it is as simple as following these three super-powerful pointers.
  Ad Copy, Content, Content Marketing, Copywriting, Customer Acquisition, Landing Pages, PPC Campaigns, Web Content, Websites, Writing
• The Holiday Longtail: Five Ways to Extend Your Holiday Marketing Into 2015 for Greater ResultsJay Calavas
  To create long-term customer loyalty and profits, marketing professionals need to find a way to extend the yearend holidays' sales momentum into the New Year.
  B2C, Customer Acquisition, Customer Relationships, E-Commerce, Landing Pages, Marketing Strategy, Retail Marketing, Word-of-Mouth
• Six Ways to Uncover What's Confusing Your Website Visitors and Dragging Conversions DownMorgan Brown
  If you're responsible for generating sales and leads from your company's website, you know that one of the biggest culprits hurting conversion rates is visitor confusion. six ways you can ...
  Customer Experience, Google Analytics, Inbound Marketing, Landing Pages, Lead Generation, Market Research, Retail Marketing, Surveys, Web Analytics, Websites
• What You Need to Know About Optimizing Video for MobileMichael Litt
  Your top-of-funnel videos are designed for broad reach, but if the content doesn't load quickly, or if it isn't optimized for mobile, you don't get a chance to impress your ...
  Content, Customer Acquisition, Engagement, Landing Pages, Lead Generation, Mobile Marketing, Videos, Website Design, Websites, YouTube
• Website Optimization: Marketers' Top Goals and Areas of FocusAyaz Nanji
  Most marketers say increasing lead generation and traffic volume are their top website objectives in 2014, according to a recent report from Ascend2.
  Digital Marketing, Landing Pages, Research Summaries, Survey Data, Web Content, Websites
• A Seven-Item Checklist for Measurable Marketing in the Digital AgeGrant A. Johnson
  Here's a little secret: Almost all digital communication is actually measurable (direct) marketing. And, if done correctly, it will fatten the bottom line. Here's how to do it correctly.
  Content, Copywriting, Customer Evangelists, Customer Relationships, Direct Marketing, Landing Pages, Segmentation, Testing, Web Copy, Writing
• If A/B Testing Can Help Win Elections, What Can It Do for Your Business?Dan Siroker
  The director of analytics on the 2008 Obama campaign offers actionable insights to help retailers optimize their sales by running website experiments that help them deliver a better experience to ...
  B2C, Customer Acquisition, Customer Insight, E-Commerce, Landing Pages, Metrics, Online Marketing, Retail Marketing, Sales, Web Analytics, Website Design, Websites
• Eight Secrets of Success With LinkedIn PPC AdsElaine Marquis
  If implemented correctly, LinkedIn pay-per-click (PPC) advertising can be a high-volume lead source at a low cost per lead. It is similar to Google AdWords paid search, but it can ...
  Advertising, B2B Marketing, Landing Pages, Lead Generation, LinkedIn, PPC Campaigns, Sales
• Seven Dead Ends on Your Website--and How to Fix Them TodayAndy Crestodina
  Is your site sending traffic down one-way or dead-end streets? Are there places where your user flow completely stops? Sadly, most websites are filled with dead ends—and huge missed opportunities...
  Landing Pages, Lead Generation, Links, Web Content, Website Design, Websites
• Five SEO Steps to Take Before Redesigning Your SiteAleh Barysevich
  Many companies attempt website redesigns to boost their search engine optimization. In reality, though, redesigns can have a negative impact on prior SEO achievements. Luckily, you can take steps to ...
  Google Analytics, Landing Pages, Links, Search Engine Marketing, SEO, Web Analytics, Website Design, Websites
• Create Holiday (and Other) Landing Pages for Your Small Business Using DIY Website ToolsDimitri Horaites
  With the right tools, a little know-how, and some scrappy can-do spirit, anyone can make a holiday promotion landing page to be proud of.
  Content, Landing Pages, Promotions, Small Business, Website Design, Websites
• Five Ways to Give Your PPC Advertising an Extreme Makeover [Infographic]Verónica Jarski
  SMBs with Google AdWords accounts are flushing away, on average, 25% of their PPC marketing budget because of managerial and strategic errors. Here's a quick look at how to fix ...
  Ad Copy, Advertising, Keywords, Landing Pages, Marketing Strategy, Sales and Advertising, Search Engine Marketing, Search Engines
• One Way to Calculate ROI for Your Offline AdsGeoff Kenyon
  Very few businesses run entirely online, which means most are going to have offline advertising campaigns. Make visiting your website one of your offline calls to action, and you can ...
  Advertising, Attribution Modeling, Landing Pages, Measurement, ROI, Web Analytics, Websites
• Three Ways to Juice Your Marketing Results Using ColorTom Shapiro
  You might not think much about it, but we experience the world through colors. Every day, in all we do, we respond to the colors around us. That has implications ...
  Advertising, Brand Management, Branding, Digital Theory, Landing Pages, Web Analytics, Website Design