Marketing Planning

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• Projected 2015-2017 Ad Spend Growth by Region and ChannelAyaz Nanji
  Global advertising spend is expected to increase 4.9% in 2015 and total $545 billion, according to a recent report from ZenithOptimedia.
  Advertising, Forecasts, Marketing Planning, Research Summaries, Sales and Advertising
• How to Answer the Age-Old Question, 'What Has Marketing Done for Us Lately?'Rani Hublou
  When resources are scarce or when growth slows, it's not uncommon to look at Marketing and question the investment. That is, unless Marketing has communicated its goals, metrics, and actions—and ...
  Management, Marketing Dashboards, Marketing Planning, Marketing Strategy, Metrics, Sales, Strategy
• How to Align Your Company's Sales and Marketing Efforts in Eight StepsMatt Close, Maureen Blandford
  By nurturing appreciation for and creating expectations of each function's role, an organization can evolve into an aligned sales and marketing model.
  Collaboration, Customer Acquisition, Customer Insight, Lead Generation, Management, Marketing Planning, Marketing Strategy, Personas, Sales
• Agile Marketing Gives Brands the Strategic Power They NeedMark Battaglia
  By transitioning to an agile planning approach, brands can execute in a more strategic manner. The marketing process becomes more nimble, strategic, and capable of responding to changing business or ...
  Brand Management, High-Tech Marketing, Marketing Planning, Marketing Strategy, Thought Leadership
• 34% of Marketers Did Not Have a Documented Plan Last YearAyaz Nanji
  Just over one-third of marketers did not have a documented marketing plan last year, according to a recent report from Marketo.
  Email, Email Marketing, Marketing Automation, Marketing Planning, Marketing Plans, Marketing Strategy, Research Summaries, Survey Data
• For True Brand Loyalty, Build Contextual Marketing Strategy Into Your Brand: Part 2James George
  Part 2 covers customer-experience-driven comparative advantages and targeted deployment—the tactical execution of communicating a brand's value proposition and unlocking competitive advantages.
  B2C, Brand Awareness, Brand Loyalty, Customer Experience, Customer Loyalty, Management, Marketing Planning, Marketing Strategy, Positioning, Product Management, Product Marketing, Retail Marketing, Strategy, Value Propositions
• 2014 Marketing Agency OutlookAyaz Nanji
  Most marketing agencies (69%) expect business opportunities to increase in 2014, according to a recent report by RSW/US.
  Digital Marketing, Marketing Challenges, Marketing Planning, Marketing Strategy, Research Summaries