Marketing Tips

Topics » Articles » Marketing Tips

• 8 Ways to Make Your Marketing Copy Work HarderDouglas Smith
  Nailed your lists? Got an irresistible offer? Great. Here are 8 ways to make sure the copy does its job, too.
  Copywriting, Direct Marketing, Marketing Tips
• All That Glitters is Not Sold
  The unique use of color can always attract attention - if you know how color affects people's emotions and moods. But how does color affect the mood of customers?
  Customer Behavior, Customer Experience, Marketing Tips
• Recognition, Not RecallChris O'Leary
  When you were in college, did you prefer essays or multiple choice exams? One is easier than the other, and this has implications for marketing.
  Marketing Smarter, Marketing Tips
• Feed the Need
  Whatever you think about our need for instant gratification, if you want your online business to succeed, you've got to play by the rules your customers set up.
  E-Commerce, Marketing Tips, Website Design
• Most of What I Know about Marketing, I Learned Waiting on Tables
  Just what has waiting tables got to do with good marketing? Here's what good waiters know, and marketers could do well to focus on.
  Customer Relationships, Customer Satisfaction, Marketing Tips, Sales, Targeting
• 9 Tips for E-Marketing to Teens Wendy Comeau
  I wasn't even spelling "cool" right when I began to understand e-marketing to teens. Here's what you can learn too.
  Marketing Tips, Online Marketing, Segmentation, Targeting, Web Copy, Websites
• Designing Useful Navigation
  It’s all about designing your site around the searching patterns and psychology of your visitors, not coming up with something that looks cool but sends your visitors clicking for the ...
  Customer-Centric, Customer Experience, Marketing Tips, Website Design, Websites
• Most New Products FailAllen Weiss
  The truth is Most New Products Fail. Here are the major reasons why. Use these to avoid your own product's failure.
  Market Research, Marketing Tips, Positioning
• May I MarketingBryan Culp
  Here's a short, clearly articlulated view of permission marketing. Consider the importance of the database and how it integrates into this marketing tactic.
  Customer Relationships, Marketing Tips
• Some Helpful Hints for Purchasing at an AuctionMichael A. Kamins
  You get a lot of perspective on on-line auctions from industry analysts, but how about from an auctioneer's son turned Marketing Professor?
  E-Commerce, Marketing Tips
• Would You Trust This Face
  Sucessful e-commerce appears to depend on trust. But how do you design your web presence to enhance consumer's trust? Here are some fiindings on usability's association with feelings of trust ...
  Customer Experience, E-Commerce, Marketing Tips, Website Design
• Taking the Junk out of Junk MailDan Lazar
  A misdirected e-mail sales pitch is as likely to turn customers off as it is to turn them on. Learn how the fundamentals of writing and marketing can work in ...
  Copywriting, Customer Acquisition, Direct Marketing, Email Marketing, Email Subject Lines, Marketing Tips