Marketing Tips

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• Three Key Concepts to Drive More ReferralsDaryl Logullo
  You can flip the 80/20 in your favor by devoting your marketing resources to creating a referral network that will compound in value year after year.
  Customer Relationships, Marketing Smarter, Marketing Tips, Referrals
• How to Write a Playbook that Enables Sales EffectivenessLaura Patterson
  The sales playbook captures your company's knowledge about its markets, value propositions, offers, competitors, and best practices. These are the very elements that fall within the marketing organization's domain, which ...
  Collaboration, Marketing Tips, Sales, Value Propositions
• How Companies Can Rise Above the 'Competitive Bakeoff'Tim Riesterer
  Do your marketing and sales communications perpetuate the head-to-head competitive bakeoff? Or does it equip and enable your sales people to participate earlier and more effectively in the customer buying ...
  Collaboration, Customer Engagement, Marketing Tips, Print Collateral, Writing
• An Insider's Guide to Creating Podcasts - Part 2Lisa Johnson, Cheri Hanson
  Podcasts are an excellent way to share your latest findings and juiciest developments in a medium that's engaging, fun, and portable. If you're thinking about podcasting, here's the second installment of ...
  Customer Experience, Marketing Tips, Podcasting, Print Collateral, Women
• Five Quick Tips for Creating Conversations Salespeople Will UseJody Canavan
  If you're like most marketers, you're probably struggling with the best ways to help your salespeople have more meaningful conversations with customers and prospects. Here are five quick tips for ...
  Case Studies, Collaboration, Marketing Tips, Public Speaking, Sales, Writing
• Six Steps to Give a Boring Product Some BuzzJerry Bader
  There is no reason why every company can't deliver an exciting image to its audience; one that generates the kind of buzz and excitement usually associated with companies like Apple, ...
  Advertising, Brand Awareness, Customer Experience, Marketing Inspiration, Marketing Tips, Product Marketing, Public Speaking, Videos
• What Every Marketer Can Learn From TargetTodd Terrell
  Target as a retail operation has the perfect name. The retailer defined its target and hit the bullseye.
  Brand Awareness, Brand Positioning, Customer Relationships, Marketing Inspiration, Marketing Tips
• How to Market on YouTubeStephan Spencer
  Now that YouTube is more popular than all the sites of the TV networks combined, some wonder whether broadcast TV's days are numbered. It may well become more important for ...
  Brand Awareness, Interactive Marketing, Marketing Tips, Videos, Word-of-Mouth, YouTube
• 18 Things You Need to Know About Web Marketing (but Are Afraid to Believe)Jerry Bader
  Maybe you own your own business, or perhaps you're a critical cog in the corporate machinery responsible for marketing your company, brand, product, or service. If that describes you, here ...
  Marketing Tips, Online Marketing, Videos, Web Copy, Website Design, Websites
• How to Get the Free Press You WantDoug Stern
  Collaboration, Marketing Smarter, Marketing Tips, Press Releases, Public Relations, Writing
• Five Vital Points for Choosing a Lead-Generation SolutionChristopher Doran
  B2B Marketing, Customer Service, Email Marketing, Lead Generation, Marketing Tips, Testing, Web Analytics
• Six Steps to New Sales via Strategic Lead GenerationBrian Berlin
  The goal of lead generation is the creation of more selling opportunities. As a result, lead generation is a critical subset of a company's sales and marketing strategy, and it ...
  Collaboration, Lead Generation, Marketing Tips, Sales, Telemarketing
• How to Establish Sales CredibilityJeff Thull
  Creativity, Customer Relationships, Lead Generation, Lead Nurturing, Marketing Tips, Sales
• MySpace Marketing Tips, Tricks, and HintsLuke Bodley
  Advertising, Marketing Tips, MySpace, Web Content
• Twelve Tips for Conducting Effective SurveysBrian Henderson
  We've all been on the receiving end of far too many poorly constructed surveys that required too much time and energy simply to share our thoughts. Here's a top 12 ...
  Marketing Smarter, Marketing Tips, Surveys, Writing
• Organic SEO or Pay-per-Click Advertising: Which Should You Choose?Scott Buresh
  Marketing Budgets, Marketing Tips, Online Marketing, PPC Campaigns, SEO, Small Business
• Clearing the Clutter—How Busy Marketers Can Get Things DoneStephan Spencer
  Marketing Smarter, Marketing Tips, Time Management
• Three 'Secrets' to a Successful Networking EventPaul McCord
  Attending networking events can be frustrating and ultimately a waste of time for many business owners and professionals. Here are three ways to make them pay off for you.
  Lead Generation, Marketing Tips, Small Business, Tradeshows/Events
• Five Ways to Develop a Dialogue With Key InfluencersNilofer Merchant
  Community, Marketing Tips, Word-of-Mouth
• Knowing Your Client's Connections Can Increase Your ReferralsPaul McCord
  Community, Creativity, Marketing Tips, Referrals