Marketing Tips

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• How to Addict Your Audience to Your PowerPointCliff Atkinson
  PowerPoint can become a powerful force to addict your audience to the mind-expanding content of your presentation. Follow this three-step prescription.
  Customer Engagement, Logos, Marketing Tips, PowerPoint, Writing
• Speaking Up: Using Audio on a SiteRonni Rhodes
  Audio can enhance a user’s experience on your site.
  B2B Marketing, Customer Engagement, Marketing Tips, Services Marketing, Website Design, Websites
• Case Studies: Real Life, Real AnswersJerry Fireman
  Here’s how to write a case study and see it through to publication.
  Case Studies, Collaboration, Management, Marketing Tips, Writing
• Six Survival Strategies for the High-Tech Marketing ExecutiveBasil Harris
  Here are six simple but powerful strategies to help navigate today’s rocky high-tech management waters.
  Collaboration, Customer Advisory Programs, High-Tech Marketing, Management, Marketing Tips, Metrics, Sales, Surveys
• 8 Steps to Creating an Infectious BusinessBen McConnell
  To make it easy for customers to describe what you do, they must easily understand the “idea” of your company.
  Customer Engagement, Lead Generation, Marketing Tips, Word-of-Mouth
• Online Newsletters: Cutting Through ChaosHank Stroll, Tamara Halbritter
  Does your marketing stand out in the sea of information?
  Email Subject Lines, Market Research, Marketing Tips, Newsletters, Positioning, Writing
• Avoiding Partnership PitfallsKarin Schaff-Glazier
  Before you decide to plunge head first into the next great partnership opportunity, here's what to look for.
  Collaboration, Market Research, Marketing Tips
• 8 Ways To Make Your Marketing Messages ConsistentSuzan St Maur
  Like a house of cards, a marketing message takes a long, painstaking time to build up -- yet only moments to knock down.
  Collaboration, Management, Marketing Tips, Writing
• Six Steps to Successful Newsletter MarketingHank Stroll, Tamara Halbritter
  With the heady days of the Internet bubble behind us, it’s time to get back to the basics with marketing through newsletters.
  Customer Engagement, Lead Generation, Marketing Tips, Newsletters, Writing
• 10 Profit Boosting Holiday TipsCorey Rudl
  The clock is ticking: Now IS NOT the time to start trying to do things like setting up an affiliate program or optimizing your search engine rankings. Instead, what ...
  Advertising, Copywriting, E-Commerce, Email Campaigns, Landing Pages, Marketing Tips
• Top Tips for Taglines That Engage First-Time VisitorsDebbie Weil
  Web tagline is a tiny but key piece of site usability. A good tag captures a visitor's attention and interest long enough for her to decide if she is in ...
  B2B Marketing, Collaboration, Marketing Tips, Taglines, Value Propositions, Websites, Writing
• How to Grow Your E-Mail ListJeremy Bachmann
  Do you have a lot of customers, but you haven't done a good job of assembling an email list? Here's five techniques for growing your email list as a marketing ...
  Collaboration, Customer Relationships, E-Commerce, Email Lists, Email Marketing, Marketing Tips
• Ten Fundamentals That Matter More Than a Big BudgetChristopher Kenton
  This economic "rinse cycle" offers an opportunity to shore up your organization's fundamental strengths. Happily, for anyone responsible for a budget, pursuing the fundamentals doesn’t require cash as much as ...
  Channel Marketing, CRM, Customer Engagement, Economic Crisis, Email Lists, Marketing Tips, Newsletters, White Papers
• Is Your Value Proposition Strong Enough?Jill Konrath
  Most companies have lousy value propositions. They’re weak – often, really weak. Often they’re simply a description of the offering’s features or capabilities. Or they’re filled with self-aggrandizing puffery.
  Collaboration, Customer Engagement, Economic Crisis, Marketing Tips, Newsletters, Value Propositions
• 11 Ways to Maximize Your Agency’s ValueJay Bower
  Want to maximize your ROI? Then understand that it is AFTER your search is completed that the hard work begins. And know that the best relationships with agencies are ...
  Advertising, Collaboration, Creative Briefs, Hiring Outside Resources, Marketing Tips
• 5 Tips to Recession-Proof Global MarketingLaurel Delaney
  Companies that do well during an economic crisis are proactive, not reactive. They seek out new opportunities and respond quickly to changes in the marketplace. Here are five recession-proof tips ...
  Creativity, International Marketing, Marketing Tips, Recession
• The Formula For A Compelling EmailLance Arthur
  our email marketing messages are competing with every other message appearing in a customer's inbox. Here’s a simple test to see if your message will get the mindshare it needs.
  Brand Positioning, Email Marketing, Marketing Tips, Writing
• Getting What You Want: How To Secure An Effective Testimonial (part 1 of 2)David Frey
  One of the most powerful tools in your marketing arsenal is a good old-fashioned customer testimonial or two. Here's how to convince your customers to toot your horn for you. ...
  Customer Experience, Marketing Tips, Positioning Statements, Testimonials, Word-of-Mouth
• 5 Simple Techniques To Draw TrafficLomit Patel
  You’ve been working on your brand new web site for months — the graphics look great, it’s user-friendly, easy to navigate, takes your prospects where you want them to go, ...
  Advertising, Keywords, Marketing Tips, Referrals, Search Engines, SEO, Sponsorship, Websites, Word-of-Mouth
• 12 Steps to Better E-Mail MarketingLee Marc Stein
  E-mail is abused by innocent victims, just as alcohol, drugs and food are. Here's a 12-step program for the electronically afflicted.
  Copywriting, Email Lists, Email Marketing, Marketing Tips, Testing