Nielsen Data

Topics » Articles » Nielsen Data

• Social Network Monthly Use: 5.5 Hours
  Web audiences across 10 countries spent an average of 5.5 hours on social networking sites in February 2010, up from more than 2 hours in February 2009, but about half ...
  Nielsen Data, Research Summaries, Segmented Research Data
• Ad Spending Share by Medium, December 2009
  Cable and Network television together accounted for nearly 44% of ad spending share in December 2009 , according to recently released data from the Nielsen Company. Television's share, when including ...
  Advertising, Nielsen Charts, Nielsen Data, Television
• Multicultural CPG Market: $520B by 2050
  By 2050, more than one-half of the US population will be non-white—African-American, Asian, or Hispanic—representing both a historic cultural shift and huge economic opportunity. The multicultural business opportunity for brands ...
  Demographics, Forecasts, Nielsen Data, Research Summaries, Segmented Research Data
• US Ad Spending Down 9% in 2009
  Advertisers spent an estimated $117 billion on US media in 2009, down 9% from the previous year—and continuing a trend of six consecutive quarters of negative growth in the ad ...
  Advertising, Nielsen Data, Research Summaries
• Consumers Would Pay for Some Web Content
  Most consumers (85%) want free online content––and nearly eight in ten (79%) say they would stop using a website that introduced charges, presuming they could find the same information at ...
  Nielsen Data, Research Summaries, Web Content
• 10.3B Jan. Searches; Super Bowl Viewers Online
  An estimated 10.3 billion online searches were conducted in the US in January, and Google Search accounted for 6.8 billion of them, or 66.3%, according to Nielsen. Yahoo Search, Bing, ...
  Nielsen Data, Research Summaries, Search Engines
• Time Spent on Social Media Surges
  Consumers spent an average 5.6 hours on social networking sites like Facebook and Twitter in December 2009, up 82% from the same time last year, when users were spending just ...
  Nielsen Data, Research Summaries, Social Media
• Social Media Spurs Haiti Earthquake News, Donations
  In the aftermath of the devastating Jan. 12 earthquake in Haiti, much of what people are learning about the quake is coming from social media––with Twitter posts the leading source ...
  Nielsen Data, Research Summaries, Social Media
• Seniors Flock Online, Love Facebook
  Americans 65+ comprise less than 10% of the active Internet, but their numbers are growing: In the last five years, the number of seniors actively using the Internet grew 55% ...
  Blogging, Nielsen Data, Research Summaries, Social Networking
• DVR Use and Online Video Growth Strong
  In the third quarter of 2009, Americans' consumption of new media formats grew at a brisk pace: DVR use increased 21% year over year, while the use of online video ...
  New Media, Nielsen Data, Research Summaries, Social Networking, Television, Videos
• Room for Improvement in Advertising ROI
  With today's increasingly price-conscious consumers, there is ample room for improvement in advertising efficiency: The ratio of average short-term return on marketing investment––sales within three months of media execution––is $1.09 ...
  Advertising, Nielsen Data, ROI
• Social Media Video Viewing Up 98%
  Time spent viewing video on social networking sites has nearly doubled in the past year, from 503.8 million minutes in October 2008 to 999.4 million in October 2009, according to ...
  Facebook, Nielsen Data, Research Summaries, Social Media, Social Networking, YouTube
• Weaker Online Holiday Spending Expected
  Despite a gradually improving economy, consumers plan to spend less and save more this holiday season, according to Nielsen's annual holiday retail survey. Some 42% of consumers plan to spend ...
  Customer Behavior, E-Commerce, Nielsen Data, Research Summaries
• Newspaper Sites Attract 38% of Internet Users
  Newspaper websites attracted more than 74 million unique visitors in the third quarter of 2009, accounting for 38% of all Internet users, according to a study conducted by Nielsen Online ...
  Customer Behavior, Nielsen Data, Research Summaries, Websites
• Top 10 Online Retail Categories, September 2009
  The top online-retail category by average order size ($) in September was automotive, followed by computer hardware in second place, and event and movie tickets in third.
  E-Commerce, Nielsen Charts, Nielsen Data, Segmented Research Data, Websites
• Top 10 Online Retailers, September 2009
  September's top online retailer—based on conversion rate—was food home-delivery and mail-order service Schwan's, followed by florist ProFlowers, according to Nielsen.
  E-Commerce, Mail Order, Nielsen Charts, Nielsen Data, Segmented Research Data, Websites
• Ad Spending Share by Medium, July 2009
  Local television retook the No. 3 spot from national magazines in July; meanwhile, cable television remained the No. 1 medium in ad spending, extending its lead over No. 2 network ...
  Advertising, Local Marketing, Nielsen Charts, Nielsen Data, Television
• Online Video Streaming Up 25% YOY
  Two key indicators of online video usage are up 24.8% year over year, according to Nielsen's September US Online Video report. YouTube remains the leading source of online video, delivering ...
  Nielsen Data, Research Summaries, Videos, YouTube
• 36% of Internet Users Visit Newspaper Sites
  Newspaper websites attracted more than 70.3 million unique visitors in June (35.9% of Internet users), and their print counterparts inspired 82% of adults to take some kind of action, from ...
  Advertising, Nielsen Data, Research Summaries, Websites
• Ad Spending on Social Networks Doubles
  Time spent on social network and blogging sites accounted for 17% of all the time Americans spent online in August 2009, nearly triple the figure for August 2008. Ad spending ...
  Advertising, Blogging, Facebook, Nielsen Data, Research Summaries, Social Networking