Personal Branding

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• A Nine-Step Path to Personal Branding [Infographic]Verónica Jarski
  Your personal brand is how you market yourself. In a matter of speaking, you are the product. Need help establishing your personal brand? This infographic can help you through the ...
  Brand Awareness, Brand Management, Branding, Marketing Tips, Personal Branding, Reputation Management
• 10 Personal Branding Trends for 2013 (Part 1)William Arruda
  At the end of each year, personal branding guru William Arruda predicts what personal branding trends will be valuable to career-minded marketers in the coming year. He says many exciting ...
  Branding, Career Management, Content, Content Marketing, Job Search, LinkedIn, Mobile Marketing, Personal Branding, Pinterest, Social Media, Social Networking, YouTube
• How to Design Your Business Card With Psychology in Mind [Infographic]Verónica Jarski
  When creating a business card, keep in mind that it will be a memento in someone's wallet or purse to remind them of your meeting. So make sure your card ...
  Brand Management, Branding, Career Management, Customer Relationships, Marketing Tips, Personal Branding
• Is Public Speaking Part of Your Marketing Mix?
  You've got a strong marketing mix—but does it include public speaking? "Whether used to promote a company report or in-house expertise, or simply to engender brand awareness, public speaking is ...
  Local Marketing, Personal Branding, Public Relations, Public Speaking, Thought Leadership
• 10 Tips for Successful Media AppearancesHelena Bouchez
  Media appearances are essential if you want to build your personal brand and emerge as a recognized industry expert. Learn 10 tips for mastering media appearances, and five key guidelines ...
  Career Management, Personal Branding, Public Relations
• Five Steps to Effective Brand Promotion [Slide Show]Thi Huyen Trang Ngo
  Think back to your first job interview; friends and family likely told you to "sell yourself." It turns out, that is also the approach to successfully marketing your brand. Here ...
  Brand Equity, Branding, Career Management, Collaboration, Management, Personal Branding
• What Can You Accomplish in 10 Minutes? (A Lot.)
  In a post at Great B2B Marketing, Christopher Ryan recalls a fitness instructor who observed how members with New Year's resolutions crowd the gym in January—and often vanish by February. ...
  Career Management, Management, Personal Branding
• Three Maintenance Must-Do's for Your B2B LinkedIn Profile Page
  Contrary to Jack Donaghy's opinion of LinkedIn—("He's on LinkedIn, Lemon. He might as well be dead.")—the site has proved to be an effective marketing tool for B2B companies. As Amanda O'Brien ...
  B2B Marketing, LinkedIn, Personal Branding, Social Media
• Personal Branding Trends for 2012 (Part 2)William Arruda
  Personal-branding expert William Arruda offers six more trends to keep in mind and on top of in 2012 as you continue to build, improve, and polish your own personal brand ...
  Career Management, Digital Theory, Forecasts, Personal Branding, Social Networking, Videos
• Writers for Hire: How to Get What You Pay for on ElanceAnita Williams Weinberg
  When working with freelancers, "let the buyer beware" is a good rule of thumb. If you aren't careful in the due-diligence process, you may be in for more than you ...
  Hiring Outside Resources, Personal Branding, Testimonials, Writing
• Personal Branding Trends for 2012 (Part 1)William Arruda
  Over the years, personal branding has proven to be an effective technique for enabling career success. But how we build our brands is evolving. Learn six personal branding trends for ...
  Career Management, Digital Theory, Forecasts, Logos, Personal Branding, Social Media
• Nine Great Ways to Avoid Being a Thought Leader [Slide Show]Craig Badings
  Do the words "thought leader" give you cold chills? If you don't want the limelight and you desperately want to conceal your expertise, take these nine steps to fade into ...
  Career Management, Humor, Marketing Tips, Personal Branding, Thought Leadership
• 'Tis the Season for Holiday Branding
  Bored with the usual "Seasons Greetings" client postcard? Use a bit of holiday spirit to warm up your social campaigns! Meghan Gargan has made a list of do's and don'ts ...
  Branding, Personal Branding, Social Media
• Personal Branding Trends: The Top 11 for 2011William Arruda
  Staying ahead of personal-branding trends will keep you visible and vital in your marketing career. Learn these 11 personal-branding trends for 2011, and let your brand take center stage.
  Career Management, Forecasts, Google, Job Search, Marketing Tips, Personal Branding, Social Networking, Videos
• Practical Social Media Tips for 2011
  With the end of the year comes the compulsion to synthesize what we've learned about the ebb and flow of social media in 2010. Toward that end, John Antonios, writing ...
  Brand Equity, Marketing Tips, Personal Branding, Social Media
• Job-Market Secrets: How to Build Your Network in 12 DaysDebra Feldman
  Networking is the best job-search method and generates more than 80% of new hires. Constantly nurturing your relationships and strategically developing new contacts puts you on the inside track to ...
  Career Management, Job Search, Networking, Personal Branding, Referrals
• Three LinkedIn No-Nos
  "People use LinkedIn to connect with coworkers and industry peers, get business advice, and even find new jobs," writes Diana Freedman at HubSpot. "It's a great place for businesses to ...
  LinkedIn, Marketing Tips, Personal Branding, Small Business
• Unify Your Online Image: Present All Your Social Links at One Site
  When you think about it, the time you put into social media is an investment in your professional reputation: You're building (or cultivating) relationships, sharing knowledge, and providing opinions on ...
  New Media, Personal Branding, Social Media
• Four Lessons from Posh Real-Estate Agents
  If you're not in the market for luxury real estate, there's a good chance you haven't seen the glossy brochures that Christie's Great Estates and Sotheby's International Realty produce for ...
  Personal Branding, Small Business, Targeting
• Video—Personal Branding's Killer AppWilliam Arruda
  It's hard to stand out. There are myriad other marketing professionals with seemingly similar credentials and experience. Yet differentiation is key to your success. How do you cut through the ...
  Marketing Tips, Personal Branding, Videos, Word-of-Mouth