Project Management

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• 12 Tools to Help You Avoid PR and Marketing Workload StressorsShirley Pattison
  Public relations and marketing professionals know how hard it is to keep on top of a never-ending workload. But we are living in the Digital Age, and we have access ...
  Career Management, Content, Content Marketing, Engagement, Management, Project Management, Public Relations, Social Media
• Four Tips to Help You Avoid the Review and Approval Traffic JamBryan Nielson
  Never-ending rounds of review, revision, and approval push marketers' projects past deadlines, endangering campaign launch dates. Here's how marketing teams can get back in the fast lane.
  Career Management, Collaboration, Creative Briefs, Marketing Operations, Project Management, Time Management
• Marketing Ops Is Now a Must-Have: The Six A's of Marketing Performance ManagementLaura Patterson
  With the proliferation of marketing automation tools and increased pressure from the C-Suite to prove the value of Marketing, marketing ops management is gaining traction; for all but the smallest ...
  Benchmarking, Management, Marketing Dashboards, Marketing Operations, Measurement, Metrics, Project Management, Research
• Shopping for an Email Service Provider? Six Tips for Optimizing the RFP ProcessMarco Marini
  Considering switching email service providers? It's possible to get to the short list faster—or skipping the RFP altogether—saving you time and money. How? By optimizing your RFP process with these ...
  Direct Marketing, Email, Email Marketing, Email Service Providers, Management, Project Management
• How to Get Your Creative Team's Credibility BackBryan Nielson
  Creative teams are under intense pressure to consistently deliver high-quality work on time. Even one missed deadline can erode trust. Here's how to make sure that doesn't happen.
  Career Management, Collaboration, Creativity, Management, Marketing Operations, Measurement, Metrics, Project Management, Time Management
• How to Manage Your Virtual WorkforceChiko Noguchi
  Deploying a team of remote employees can help companies increase productivity, boost morale, and achieve substantial cost savings. However, managing those workers can be extremely challenging.
  Career Management, Management, Marketing Operations, Project Management
• How to Develop a Mutually Beneficial Relationship With SalesElise Musumano
  Marketing and sales teams function best when in sync, but too often the two are opposed. If that's how it is at your company, here are six ways to change ...
  Career Management, Collaboration, Content, Content Marketing, Inbound Marketing, Management, Project Management, Sales
• Four Ways to Make Sure Structure Unleashes Your CreativityBryan Nielson
  Creative marketers worry that organization, structure, and process take away from time that could be spent creating. But without structure and processes in place, you lose more time than you ...
  Creativity, Marketing Plans, Project Management, Time Management
• Scheduling Success: Why Your Meetings Are Interfering With ProductivityBryan Nielson
  Meetings can waste irreplaceable time. To be more productive, consider these invaluable tips to keep the length as well as number of meetings to a minimum.
  Career Management, Management, Marketing Operations, Project Management, Time Management
• Three Ways I've Had to Change as a Marketing ManagerDeborah Holstein
  Through the years I've watched marketing adapt to technology, the Internet, and two-second attention spans. I've also spent much time thinking about how to adapt to effectively manage my teams.
  Career Management, Collaboration, Management, Project Management, Technology
• Eight Secrets of Agile MarketingMatthew Stibbe
  What on Earth can marketers learn from programmers? At first glance, the answer might seem to be "nothing," but my experience tells me otherwise.
  Collaboration, Content, Management, Marketing Operations, Project Management, Writing
• Six Must-Have Traits of a Social Media ManagerYo Noguchi
  You're at the point of social media burnout, so you've decided it's about time your business had a dedicated social media manager. Good move. But what skills, traits, and ...
  Career Management, Content, Hiring Outside Resources, Marketing Operations, Project Management, Social Media, Social Networking
• Three Must-Have Internal Metrics for Productive Marketing TeamsBryan Nielson
  How should productivity be measured? Here are three types of internal marketing metrics you should be tracking to help ensure greater effectiveness, efficiency, and predictability for your marketing team.
  Career Management, Management, Marketing Operations, Measurement, Metrics, Project Management, Time Management
• From Marketer to Dragon Slayer: Slay Work Chaos in Four Simple StepsBryan Nielson
  Dealing with simultaneous projects is simply the nature of the marketing beast. As the pressure builds, projects end up over budget and behind schedule, which leads to higher overall costs, ...
  Content Strategy, Management, Marketing Operations, Project Management
• Adopt a Lean Approach to Mobile StrategyScott Forshay
  Adopting lean principles for your mobile strategy ensures that complexity, rigidity, and friction are replaced with simplicity, adaptability, and speed.
  Management, Marketing Operations, Marketing Smarter, Marketing Strategy, Mobile Marketing, Project Management, Strategy
• Agile: What Marketers Can Learn From Software DevelopersTanya Candia
  Like agile software development, agile marketing relies on speed, lots of communication, rapid iteration, and highly measurable results. Let's take a closer look at this emerging discipline.
  Management, Marketing Operations, Marketing Smarter, Marketing Strategy, Product Management, Project Management