Project Management

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• Four Agile Practices for More Efficient Content ProductionAndrea Fryrear
  Content creators have a tough gig. Too often, our colleagues view us as short-order content cooks who can whip up content at a moment's notice. Fortunately, there's a process designed ...
  Content, Content Marketing, Content Strategy, Project Management, Web Content
• How to Create a Customer Experience Program and a Winning Marketing Team: Context MarketingLars Birkholm Petersen
  Marketers need to understand customers and offer truly personalized experiences, delivering the right content or services to the right people at the right time—i.e., the right context. Here's how to ...
  Customer Experience, Customer Relationships, Marketing Operations, Project Management
• Seeking Inspiration: Four Steps to Being Creative on a DeadlineDarrin Brege
  It's a battle as old as time: You've been assigned to an important project with a tight deadline, but your inspiration's running dry. How can you possibly be creative when ...
  Content, Creativity, Project Management, Writing
• Four Essential Success Factors for Transforming Marketing Into a Center of ExcellenceLaura Patterson
  Some marketing organizations excel at marketing performance management and, as a result, achieve better growth for their companies. How? They operate Marketing as a center of excellence (CoE). Here's how ...
  Management, Marketing Dashboards, Marketing Operations, Marketing Strategy, Metrics, Project Management
• 10 Website Go-Live Tips to Ensure a Smooth LaunchBrian Shilling
  Congrats, you're 99% of the way done with your new or redesigned website project, but it's not time to relax just yet. Follow these website launch tips for a seamless ...
  Content, Google Analytics, Project Management, Web Analytics, Web Copy, Website Design, Websites
• Three Key Components of Effective Marketing and Content CalendarsGarrett Moon
  If your marketing calendar is a cobbled-together spreadsheet, be prepared for a content-related nightmare. To maximize your marketing calendar's effectiveness, make sure these three components are in place.
  Blogging, Collaboration, Content, Content Marketing, Content Strategy, Management, Project Management, Publishing, Technology
• A Practical Guide to Killing (or Saving) Your Corporate Blog in 100 DaysBana Jobe
  You did it. You built a solid hub of corporate content. But now what? You've got a well-planned content machine, but is it sustainable? Here's what happens when a good ...
  Blogging, Content, Content Strategy, Project Management, Writing
• Fast-Track Your Content Marketing: An Infallible Method for Speeding Up Program AdoptionHeather Rast
  Indecision, internal squabbles, poor protocols, and fear of finishing and "shipping" can paralyze marketing initiatives. But your content program doesn't have to go down that rabbit hole. Here are tips ...
  Content, Content Marketing, Management, Marketing Operations, Project Management
• Discover the Missing Apps in Your Work Life [Quiz]Billy Blau
  People have access to more apps, platforms, and software than ever, thanks to the consumerization of information technology. The key is finding the right tools for the right team. Take ...
  Career Management, Collaboration, Marketing Automation, Project Management
• How to Prevent Marketing Team Burnout and Get Over OvertimeJoe Staples
  Marketers are known for late nights and jam-packed days. Unfortunately, that kind of schedule can lead to diminished productivity at best, and burnout and turnover at worst. There's a better ...
  Career Management, Management, Project Management, Technology
• Digital Asset Management: How to Demonstrate Business Value, Create a Business Case, and Search for the Best SolutionJenny Ridge
  If you've decided that your business needs a digital asset management (DAM) system to take over from your old, complex legacy systems, demonstrating business value may be fairly easy. If ...
  Branding, Campaign Management, Collaboration, Content, Digital Marketing, Project Management, Technology
• Goat Rodeo or Gantt Chart: Five Better Ways to Creative ContentDeborah Holstein
  Myth: creative content is the result of a smooth, linear process, thanks to inspired designers, writers, illustrators... The idea appeals to project managers and heads of marketing who love their ...
  Collaboration, Content, Content Marketing, Creative Briefs, Creativity, Marketing Operations, Project Management
• Slow Marketing: How to Deliver Faster Results by Slowing Down (Yes, You Read That Right)Ann Handley
  In our fast-paced, always-on, agile, want-it-yesterday, mile-a-minute world... there is a critical need to slow down. Why? Because doing so allows you to achieve real results—faster.
  Career Management, Content, Content Marketing, Marketing Strategy, Project Management
• Top 7 Reasons Creative Directors Need Digital Asset ManagementLeslie Weller
  From time savings and increased productivity to usage rights, asset protection, and more, DAM's day as an essential tool for creative directors has arrived. The rewards are plentiful, and the ...
  Collaboration, Content, Management, Marketing Automation, Project Management
• 17 Handy Tools for Entrepreneurs, Startups, and MarketersBeth Worthy
  Building a business is not easy, but thanks to ever-developing technology you have access to useful and effective tools that can simplify your work. Make yourself and your business more ...
  Career Management, Collaboration, Content, Marketing Operations, Project Management, Social Media
• The Top Five Drivers of Marketing Execution PerformanceChris Dent
  The first step to marketing execution done right is to understand what drives performance. Here's a look at the biggest drivers of performance.
  High-Tech Marketing, Marketing Challenges, Marketing Plans, Marketing Strategy, Project Management
• Five Questions You Need to Ask Before Purchasing New TechnologyBrittany Wickerson
  Marketers are inundated with offerings of state-of-the-art applications that can greatly improve every aspect of B2B marketing. These five questions will help you evaluate technology vendors and applications quickly to ...
  B2B Marketing, Hiring Outside Resources, Management, Marketing Automation, Project Management, Technology
• Get Organized: Four Simple Ways to Keep Creative Projects on TrackJoe Staples
  Creative teams thrive on flexibility, doing some of their best work when given the freedom to explore and experiment. But too much of a good thing can be, well, too ...
  Career Management, Collaboration, Creative Briefs, Creativity, Marketing Operations, Project Management, Technology
• Marketing Project Musts: Stay Organized With These Five TipsRachel Haim Hadas
  Multiple clients with multiple projects, all with multiple deadlines... Whether you are approaching a new product launch, a website redesign, or any other project, here are a few ways to ...
  Career Management, Marketing Automation, Marketing Operations, Marketing Planning, Project Management
• Four Ways Marketers and Creatives Can Collaborate BetterMatt Cooper
  Most marketers and creatives describe their relationship as frustrating. A small few, however, call it satisfying; here's what they do compared with their frustrated counterparts.
  Campaign Management, Collaboration, Creativity, Digital Marketing, Marketing Challenges, Product Management, Project Management