Project Management

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• Five Tips for Improving Sales Force ProductivityMarc McNamara, Brian Cleary
  You as a marketer can take these five steps to address today's sales-force performance and productivity challenges and get the most out of your sales team right away.
  B2B Marketing, Collaboration, Content, Content Marketing, Lead Nurturing, Management, Print Collateral, Project Management, Sales
• Seven Steps to Successful Marketing Technology AdoptionLeigh Chesley
  Marketers today must stay current on trends, organize digital assets, monitor online conversations, measure ROI, and more. To handle those tasks, you need marketing technology. These steps will help ensure ...
  Management, Marketing Automation, Marketing Operations, Marketing Strategy, Project Management, Technology
• A Tempting Selection of Content Marketing Tools: How to Pick the Right OnesSamantha Stone
  As the practice of content marketing matures, so too do the tools that make us more efficient, help us scale faster, and enhance our ability to measure. But making sense ...
  Blogging, Collaboration, Content, Content Marketing, Hiring Outside Resources, Marketing Operations, Measurement, Project Management, Social Analytics, Social Listening, Social Media, Web Content
• Five Steps to a Close-to-Perfect Website LaunchLaura Dambrosio
  Launching a website? Get ready for a busy few months. So much time, talent, and money goes into building a new site—yet roadblocks can easily push back your launch date. ...
  Hiring Outside Resources, Project Management, Technology, Web Content, Website Design, Websites
• Five Signs Your Marketing Work Needs Organizing (and What You Can Do About It)Konstantin Bredyuk
  How organized your marketing team is—how information is passed along, how tasks are carried out, how effective the team's communication strategy is—can determine its success or failure.
  Career Management, Email, Lead Generation, Marketing Challenges, Project Management, Time Management, Websites
• How to Make Your Workplace Meetings More Productive [Infographic]Verónica Jarski
  Was the last meeting you had a short, focused exchange of ideas and plans? Probably not. Most meetings waste time and resources. But productive, focused meetings are possible.
  Management, Project Management, Time Management
• Seven Tips for Developing Good, Relevant, and Actually Interesting ContentSarah Bricker
  Content isn't always easy to write; in fact, depending on the topic or the industry, it can be downright difficult. Here are seven helpful tips for developing relevant, engaging, and ...
  Content, Content Marketing, Content Strategy, Keywords, Project Management, Research, Writing
• How to Get Great Content From Your Colleagues: Five Rules for SuccessDave Hochman
  Even the world's most effectively led, proactive, and well-organized content team is going to end up dead in the water without continuous quality input from within the organization.
  Career Management, Content, Content Marketing, Content Strategy, Management, Project Management, Thought Leadership, Writing
• Four Tips for Turning Employees Into Strategic Content CreatorsDurjoy Patranabish
  A content creation framework can help employees across departments gain recognition as subject-matter experts and thought leaders—while helping the company achieve business development and strategic marketing objectives.
  Career Management, Content, Content Marketing, Engagement, Inbound Marketing, Project Management, Thought Leadership, Web Content, Writing
• The Idea Generation Formula: How to Consistently Deliver Great IdeasBen Harper
  Ideas are the lifeblood of any content marketing campaign. Without new ideas, campaigns will quickly become stagnant. Here's how to consistently deliver winning ideas over the long term.
  Career Management, Content, Content Marketing, Content Strategy, Creative Briefs, Data, Marketing Planning, Marketing Plans, Project Management
• Five Ways to Keep Your Creatives HappyJoe Staples
  Creative talent can be a major differentiator for your brand, but creatives in corporate offices can be a frustrated bunch; they often feel stifled by rigid parameters. What can you ...
  Career Management, Creative Briefs, Creativity, Customer Relationships, Marketing Operations, Project Management, Time Management
• Five Things Digital Marketers Can Learn From Software DevelopersCiara Wood
  Learning about how software developers plan and execute their work can offer useful insights into how digital marketers can better structure and implement their own work.
  Career Management, Management, Marketing Operations, Product Marketing, Project Management, Testing
• Four Steps to Creating an Agile Marketing CultureBarre Hardy
  Achieving agility starts with your company's culture—which is where the rubber really hits the road. These four steps will guide your transition from traditional to agile marketing.
  Management, Marketing Operations, Marketing Strategy, Product Management, Product Marketing, Project Management, Time Management
• 20 Must-Have Tools for Clever MarketersElizaveta Naumov
  As a marketer, you're often wearing many hats and simultaneously managing a variety of responsibilities and tasks—from social media to content creation. Luckily, there's an app or service for almost ...
  Career Management, Content, Content Marketing, Customer Engagement, Hiring Outside Resources, Keywords, Project Management, Social Media, Testing, Twitter
• A Content Marketer's Guide to Not Getting OverwhelmedSylvia Jensen
  Managing content marketing can be stressful. This brief guide will show you how to use time and technology to maximize success without raising your stress levels.
  Content, Content Marketing, Email, Inbound Marketing, Lead Generation, Project Management
• A Marketer's View: An 11-Step Plan for Launching Your StartupMelissa Cohen
  Launch day is the end of a long road and the beginning of another. To make sure your startup can thrive during the journey, you'll need to walk through these ...
  Management, Marketing Communications, Marketing Strategy, Positioning, Presentations, Project Management, Public Relations, Social Media
• How Creative Collaboration Has Evolved [Infographic]Verónica Jarski
  Technological advancements keep making creative collaborations easier and more efficient. Here's a look at the history of creative collaboration and where it's heading.
  Community, Community Management, Creativity, Project Management
• Why Smart Data Is So Much More Important Than Big DataScott Fasser
  What data is better than Big Data? Smart data. Here's a look at the seven major categories of smart data and why they matter.
  Customer Behavior, Data, High-Tech Marketing, Metrics, Project Management
• Seven Tips for the Care and Nurturing of Great Marketing TeamsSusan Solomon
  Marketing teams need to be innovative, quick-thinking, service-oriented, and committed to the company brand. That's a tall order. How do you keep the company's most creative team performing at their ...
  Career Management, Chief Marketing Officer, Management, Project Management
• So You're Thinking About Implementing Marketing AutomationJason Siffring
  Marketing automation software can add to your workload, alienate important prospects, and cause you to add hundreds of dollars to the swear jar—or... it can deliver real, positive ROI. Here's ...
  Lead Generation, Lead Nurturing, Marketing Automation, Marketing Strategy, Project Management, Sales