Small Business

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• Small Business Lessons for Big BusinessKirsten Osolind
  In today’s unpredictable world, big businesses can no longer afford to shelter the steadfast and specialists. Big businesses and their employees must learn to "island-hop" to remain competitive.
  Branding, Marketing Inspiration, Small Business
• Borrowing From The Big BoysKirsten Osolind
  "Big Boy" businesses know how to market to millions. And while there are plenty of areas where the Big Boys fall short, there are lots of things the Big Boys ...
  Brand Positioning, Customer Advisory Programs, Market Research, Marketing Tips, Positioning Statements, Small Business, Surveys
• Of Satellite Phones and Oil Rigs: A Customer Service StoryBasil Harris
  At a time when so many businesses have lost their way and are struggling simply to survive, it’s instructive to look at the ones that are making it and learn ...
  Career Management, Collaboration, Creativity, Customer Engagement, Customer Service, Small Business
• Smart Marketing For Emerging BusinessesMichael Lehman
  ntrepreneurial companies face a host of unique challenges as they try to establish themselves: low or no awareness in the marketplace; frequent changes in business direction; razor-thin budgets.
  Marketing Tips, Positioning, Small Business, Websites
• 3 Resolutions to Make Your New Year More ProfitableJoel Sussman
  Look critically at your planned marketing efforts this year. Are you doing all you can to ensure their success?
  Advertising, Small Business, Testing, Value Propositions, Writing
• Just Say “No” to ComdexFord Kanzler
  Although the business climate for many tech companies has changed with the current downturn, Comdex exhibitors persist in spending like drunken sailors. Is exhibting at Comdex -- or any huge ...
  Advertising, B2B Marketing, Creativity, Public Relations, Small Business, Tradeshows/Events
• 7 Degrees Toward Global Marketing Nirvana Laurel Delaney
  No pretzel positions or yoga mantras required. Here's the path to global Nirvana in seven easy steps.
  International Marketing, Management, Market Research, Marketing Tips, Small Business, Tradeshows/Events
• Binge Marketing vs Consistent MarketingRobert Gerrish
  I guess I'd better do some marketing. Does that sound familiar? Then you're a binge marketer. And as doctors tell us, binging is rarely healthy.
  Customer Relationships, Marketing Tips, Small Business
• Cheap & Easy: Low-Cost Ways to Touch Your TargetKimberly McCall
  You're smart, tenacious and exceedingly good at what you do. But with little cash, here's how you can begin to make a big splash, attract clients and increase product/service ...
  Creativity, Customer Engagement, Public Speaking, Referrals, Small Business, Word-of-Mouth, Writing