Small Business

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• Small Is Dutiful
  "Ask most people what they like about working with [small B2B companies]," says Steve Adams in an article at MarketingProfs, "and you'll hear answers such as 'their personal approach' or ...
  Customer Experience, Customer Satisfaction, Small Business
• Never Break the Chain
  "With so many professionals paying so much attention and money to SEO efforts," says Jeff Blum of MBA Depot, "I am shocked by a huge mistake I see made repeatedly—site ...
  Links, Small Business, Website Design
• LinkedOut
  Not long ago, Elaine Fogel used a post at the MarketingProfs Daily Fix Blog to discuss her case of "Social Media Rejection Syndrome." It all began when someone not only ...
  LinkedIn, Small Business, Social Networking
• Peripheral Vision
  If we were to ask you to describe your competition, you'd probably talk about companies that do exactly what you do. The owner of an Indian restaurant will discuss other ...
  Creativity, Customer Acquisition, Customer Retention, Small Business
• What I'm Trying to Say Is…
  "If you think your website content isn't working for you," says Rick Sloboda of Webcopyplus, "you're probably right. And the realization that you need something better is a step in ...
  Customer Engagement, Sales, Small Business, Web Content, Writing
• Expand Your Local Horizons
  For the small-business owner, getting your name out via local search is a must. And to many marketers, that means optimizing for Google's universal results. After all, Google is the ...
  Google, Local Marketing, Search Engine Marketing, Search Engines, Small Business
• I Don't Care What You Think, I Call a Do-Over
  It's going to happen sooner or later—a misprint will offer your product or service for a ridiculously low price that's too good to be true. Not long ago, writes Jackie ...
  Customer Relationships, Small Business, Twitter, Word-of-Mouth
• Oh, No, Not Her Again!
  "Eighty-seven-year-old Gladys has a reputation among her fellow retirement community members," write Marilyn Shuttle and Lori Jo Vest in the first chapter of Who's Your Gladys? "She's known as a ...
  Customer Behavior, Customer Service, Small Business, Word-of-Mouth
• Color Me Beautiful
  If we asked you to name the company associated with the term "Big Blue" you'd probably reply "IBM" without a moment's hesitation. And in an article at MarketingProfs, William Arruda ...
  Branding, Creativity, Marketing Tips, Small Business
• It's Not You, It's Them
  According to Ian Lurie, what you don't know about your customers can lead to ineffective website design and, consequently, lost sales. In a post at ...
  Customer Experience, Small Business, Website Design
• It Doesn't Have to Be Either-Or
  A question many small businesses face when money is tight is whether to invest in pay-per-click (PPC) search marketing or search engine optimization (SEO). The answer, says Claudia Bruemmer in ...
  Keywords, Marketing Tips, PPC Campaigns, Search Engine Marketing, SEO, Small Business
• Turn That Follower Into a Retweeter
  "When you first start playing in the social media sandbox, you feel compelled to collect," says Mark Goren in a post at the Daily Fix blog. "Subscribers. Followers. Friends. The ...
  Blogging, Community, Customer Engagement, Facebook, Small Business, Social Media, Twitter
• Viral, Shpiral
  You've almost certainly seen, or heard about, the YouTube video of a Minnesota wedding in which the bride, groom and their attendants dance and tumble down the aisle to Chris ...
  Creativity, Small Business, Videos, Websites, YouTube
• Cures for Eight Common Small-Marketing-Firm AilmentsSteve Adams
  Small-agency quirks don't have to be fatal. In fact, many can be fixed by applying simple technologies that provide big-business tools while allowing firms to stay true to their small-business ...
  Customer Engagement, Hiring Outside Resources, Marketing Tips, Small Business, Writing
• Your Proposal: Don't Phone It in
  Many companies treat a request for proposal (RFP) as if it's a necessary and tedious evil—something you whip together or repurpose from an existing document with cut-and-paste indifference. But Gwyneth ...
  Collaboration, Small Business, Writing
• Gesundheit!
  In a Pro article at MarketingProfs, Kathryn Roy discusses seven infectious diseases often found in B2B marketing efforts. And she not only explains how to diagnose each disorder but also ...
  B2B Marketing, Metrics, Small Business, Testing, Writing
• The Funnel Sprung a Leak
  "Many senior sales executives are still looking for a predictable flow of leads at the end of a lead acquisition and nurturing 'funnel,'" says Francois Gossieaux in a post at ...
  Collaboration, Customer Experience, Lead Generation, Small Business
• I'm Sold, but I Still Don't Get It
  Even if you use the product or service you sell, that doesn't mean you know what it's like to be a customer. The reason, argues Rohit Bhargava in a post ...
  Customer Experience, E-Commerce, Interactive Marketing, Small Business
• Taking eBaby Steps
  "For small businesses, it can be a challenge to look uber-polished and sophisticated with every communication and customer-relationship tactic," says Heather Rast in a post at the Insights & Ingenuity ...
  Email Marketing, Email Service Providers, Marketing Budgets, Small Business
• Wave the Banner
  "Banner ads are tried-and-true forms of advertising that can deliver great results while driving a return on investment," says Kim Stearns in an article at MarketingProfs. "So why are advertisers ...
  Advertising, Copywriting, PPC Campaigns, Small Business