Strategy

Topics » Articles » Strategy

• Selling to SBOs: Three Points to Remember
  So you've set your company's sights on selling to smaller businesses. Sure, they aren't the heavy-hitters, the star accounts, but their loyalty could provide a nice budgetary cushion for your ...
  Sales, Segmentation, Small Business, Strategy
• Five Principles for Multiscreen Storytelling [Slide Show]Christian Gulliksen
  Customers learn about brands through an array of devices and media—often simultaneously.That's why your brand needs a strong multiscreen storytelling strategy. Social@Ogilvy offers five principles for getting it right.
  Branding, Content, Content Marketing, Customer Engagement, Marketing Strategy, Mobile Marketing, Smartphones, Strategy
• Get Your Story Straight... Because It's the Key to Your SuccessRobert M. Wright
  Stories matter. We see it over and over again: Companies that capitalize on an inflection point and grab a leadership position always have a thought-provoking point of view that resonates ...
  High-Tech Marketing, Marketing Strategy, Positioning, Strategy, Technology
• Four B2B Sales Tactics That Consistently Get Results
  "B2B sales is by no means easy. It requires not only skill, but panache," says Jesse Noyes in a post at It's All About Revenue. But over time, a buzz can ...
  B2B Marketing, Lead Generation, Sales, Strategy
• How to Gatecrash the Olympics Marketing SeasonRick Corteville
  Only a few Games ago, trying to take advantage of the Olympics if you weren't a sponsor was as difficult as teaching a Los Angeles Kings "fan" the meaning of ...
  Content, Marketing Strategy, Marketing Tips, Strategy
• Five Ways to Market to Gen-YTim Hare
  The consumers of Generation-Y are the next great decision-makers in the consumer world. Fortunately, marketing to Gen-Y is actually not as difficult as you might think. Here are five ways ...
  Customer Relationships, Segmentation, Strategy, Targeting, Word-of-Mouth
• Mobile Marketing: Three Strategic Approaches to Success [Video]Christina "CK" Kerley
  Between next-generation smartphones, tricked-out apps, and celebrity-filled Siri commercials, it's easy to look at mobile as a set of breakthrough devices, tools, and channels. But that's not the lens through ...
  B2B Marketing, Customer Behavior, Mobile Marketing, Strategy
• CMOs Expect Big Returns From Digital Marketing
  Though online marketing is still a work in progress for many organizations, most corporate management teams are fully supportive of digital investments, driven by the benefits of improved marketing ROI, ...
  Advertising, Chief Marketing Officer, Customer Engagement, Digital Marketing, Email Campaigns, Measurement, Mobile Marketing, Research Summaries, Strategy, Web Analytics, Websites
• Five Ways to Market an Effective Online Video [Video]Andy Havard
  You've got a killer online video, but now what? In Part 2 of this online video master class, you'll learn essential tips for marketing an effective online video.
  Content Marketing, Strategy, Videos
• B2B Marketing Survey: Brother, Can You Spare a Few Minutes?Ann Handley
  MarketingProfs blogger and chief content officer Ann Handley asks B2B marketers to take a few minutes to fill out an important survey.
  Content, Research, Strategy
• Win the World Over: Use Comparative AdvantagePaul Barsch
  MarketingProfs blogger Paul Barsch talks about producing something at the lowest cost of anyone else (comparative advantage) in order to win in the global marketplace and uses China as the ...
  Content, Strategy