Surveys

Topics » Articles » Surveys

• So You Wanna Be a Swan?
  "We're duped into believing that the pretty, the pristine, and the perfect get all the perks, all the breaks, all the glory," says Vicki Kunkel in her book Instant Appeal. ...
  Branding, Customer Behavior, Small Business, Surveys
• Monkey See, Monkey Choose
  Social scientists have long been intrigued by the human tendency to mimic the behavior of others. Research has shown that people automatically mimic other people's posture, mannerisms and facial expressions ...
  Customer Behavior, Market Research, Surveys
• Who Knew??
  In late August, eROI released the results from its latest email marketing survey. The figures might surprise you. What the competition is and isn't doing could help you identify missed opportunities—or reinforce your own ...
  Email Marketing, Market Research, Surveys
• Case Study: How MyFax Upped Customer Engagement, Achieved a 79% NetPromoter ScoreNettie Hartsock
  Internt fax service provider MyFax wanted to tap into the power of word-of-mouth referrals by improving the customer experience and maintaining highly personalized customer interactions. But as an online company, ...
• Case Study: How a Rental Car Firm Upped New York Revenue 24%, Improved Customer ServiceLaurie Lande
  In late 2006, Dollar's business was slowing at New York's LaGuardia airport. With some outside help, the local marketing manager developed an email survey, then used the answers to pinpoint ...
• Three Reasons to Be Wary of Customer Satisfaction SurveysBill Cusick
  There is an entire industry devoted to helping companies determine customer satisfaction levels through surveys and analysis. But how much real value does knowledge of "satisfaction" contribute to helping you ...
  Customer Satisfaction, Surveys
• Case Study: How Major League Baseball Doubled Fan Research Without Increasing CostsKimberly Smith
  Each year, when MLB's postseason culminates with the World Series, all eyes are on baseball—or are they? With most teams out of the running, do those fans continue to watch? ...
• Seven Rules for Achieving Higher Online Survey Response RatesDean Wiltse
  Online surveys are an increasingly common way to solicit feedback, but response rates are often quite low due to poor survey design, lengthy surveys, requests for personal information, or a ...
  CAN-SPAM, Copywriting, Customer Engagement, Email Campaigns, Surveys
• Making Market Research Useful... Not Just InterestingReg Price, Neil Stewart, Katie Shaw
  A wise but anonymous marketer once said that a market research report that gets described as "interesting" has failed. It's only when it's "useful" that it gets the pass mark. ...
  Customer Behavior, Customer Engagement, Market Research, Surveys
• Case Study: How a Software Company Became a Marketing Partner By Adding Mobile DataKimberly Smith
  When the clients of SalesTrac, Inc., were looking for more in-depth consumer insight to determine the effectiveness of their promotional events, SalesTrac seized the opportunity to provide increased value through ...
• Case Study: How an Established Service Firm Harnessed 'Voice of the Customer' to Revamp Its Image and Increase SalesJennifer Natsu
  A civil engineering firm with a tremendous reputation faced a major challenge: It had grown its business by repeat business and referrals, and now some of its best clients were ...
• How to Make a Client-Satisfaction Survey Pay offDoug Stern
  These smartest and bravest professional service firms have discovered the risks and rewards of the client satisfaction survey done right. Here's how you can do the same.
  Customer Engagement, Customer Satisfaction, Marketing Smarter, Surveys, Writing
• Twelve Tips for Conducting Effective SurveysBrian Henderson
  We've all been on the receiving end of far too many poorly constructed surveys that required too much time and energy simply to share our thoughts. Here's a top 12 ...
  Marketing Smarter, Marketing Tips, Surveys, Writing
• Online Marketing on a Shoestring BudgetJodi Bash
  Email Campaigns, Marketing Budgets, Newsletters, Online Marketing, Surveys, Tradeshows/Events
• Sales Secrets of an Interactive Biz-Dev GuyKevin Arthur
  Collaboration, Market Research, Marketing Smarter, Sales, Surveys, Targeting
• Online Marketing on a Shoestring BudgetJodi Bash
  There are many resources on the Web for small budgets, and they can enhance the way you interact with your customers. They key is to understand what you need and ...
  Interactive Marketing, Online Marketing, Permission Email Marketing, Surveys
• How to Write an Effective Survey QuestionnaireRobert J. Kaden
  Marketing Tips, Surveys, Writing
• The Art of Listening: Market Research Tools That Any Company Can UseJay Lipe
  People have long conducted market research. Not with fancy focus groups or complicated conjoint analysis, but just by asking questions and listening to the answers. Using this art of listening ...
  Blogging, Customer Satisfaction, Market Research, Surveys
• The Art of Online Conversion: Four Steps From Interest to AcquisitionBrian Dempsey
  Customer Acquisition, Market Research, Online Marketing, Search Engine Marketing, Search Engines, Surveys, Targeting
• Is Your Company a Customer Survey Score Whore?Jeanne Bliss
  Is your commitment to customers real? Or are you merely jockeying for position on the latest customer scoreboard?
  Customer Experience, Customer Retention, Management, Surveys