Surveys

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• Shopper Marketing—So What's Keeping You?Alison Chaltas
  In today's consumer-goods industry, manufacturers and retailers alike are recognizing the value of developing an integrated understanding of the consumer and the shopper. Combining the voice of the shopper into ...
  Collaboration, Customer Experience, Marketing Strategy, Measurement, ROI, Surveys
• Tap the Power of Customer FeedbackCarolyn Hall
  In 2010, there is no excuse for keeping your marketing insight languishing in a silo, away from your core business processes. Thanks to today's Web-based technologies, you have an unprecedented ...
  Brand Loyalty, Collaboration, CRM, Customer Engagement, Surveys
• Adoption of Emerging Marketing Channels Heats Up
  Unprecedented change brought on by a volatile economy and the rise of new marketing channels is creating opportunities for marketers—and leading the way for widespread adoption of emerging tactics such ...
  Channel Marketing, Forecasts, Research Summaries, Surveys
• Do You Love Us?
  "Our experience suggests that most companies use a crude approach to gathering vital customer data," says David Jackson in an article at MarketingProfs. "Periodic, often annual, surveys that are disconnected ...
  Marketing Analytics, Measurement, Surveys
• Do Your Customer Surveys Measure Up?David Jackson
  Most companies use a crude approach to gathering vital customer data: Periodic, often annual, surveys that are disconnected in time from the events they are purporting to measure are the ...
  Customer Satisfaction, Marketing Smarter, Marketing Tips, Surveys
• B2B Marketers Shift Strategy, Focus in 2009
  Read this exclusive excerpt from "B2B Marketing in 2009: Trends in Strategies and Spending," recently published by MarketingProfs and available in full to Pro members.
  B2B Marketing, Marketing Budgets, Recession, Research, Surveys
• Use the Right Tools
  In a post at Harvard Business Online, Scott Anthony recalls a client who read a magazine article suggesting a focus on quantitative research for businesses with limited resources. He wanted ...
  Marketing Analytics, Research, Surveys
• Spooky, Yes, but It Works
  In a recent post at ClearAction's Customer Experience Optimization blog, Lynn Hunsaker cites a troubling stat from Accenture's Delivering on the Promise study. Though 75% of surveyed executives viewed their ...
  Creativity, Customer Behavior, Customer-Centric, Customer Service, Surveys
• How Social Is Socially Acceptable in Email?Stephanie Miller
  Marketers face a bit of a quandary in deciding how social to be. There is a seemingly endless number of social networks, all with conversations that might be relevant to ...
  B2B Marketing, Customer Engagement, Facebook, LinkedIn, Social Media, Surveys, Twitter
• Use Surveys to Get Close to Your CustomersJohn Wechsler
  We all know that it costs less to keep a current customer than it does to acquire a new one. As budgets continue to be pinched and resources diminish, businesses ...
  Customer Relationships, Marketing Budgets, Marketing Tips, Surveys, Writing Whitepapers
• Should I Stay or Should I Go?
  As your company joins the discussion in online communities, you might wonder whether your presence is welcomed or resented. In a post at the Daily Fix blog, Mike O'Toole reports ...
  Community, Marketing Analytics, Social Media, Surveys
• The Color of Money
  As environmental awareness continues to rise, the average consumer has become more conscious of the need to make greener choices. A post at the Osocio blog highlights a satirical cartoon from ...
  Green Marketing, Marketing Inspiration, Surveys
• Lessons From a Cardboard Box
  Mark Brownlow of Email Marketing Reports says he learned a thing or two while working in a cardboard-box factory as a teenager. "The first was the importance of proofreading," he ...
  Blogging, Email Marketing, Marketing Tips, Surveys
• Win, Lose or Draw
  In a Pro article at MarketingProfs, Laura Patterson says you shouldn't think of win/loss analysis as a customer-satisfaction survey. Rather, she explains, it's "a process for differentiating why one sales ...
  Customer Satisfaction, Hiring Outside Resources, Marketing Analytics, Surveys
• Does Your Email Need a Frequency Adjustment? Ways to Tune the DialsKaren Talavera
  What to send, and how often, are the top questions facing any email-marketing-program manager today. Yet, all too often, frequency for the sake of frequency trumps relevancy in this channel. ...
  Email Campaigns, Email Marketing, Marketing Analytics, Marketing Smarter, ROI, Segmentation, Surveys, Testing
• Eyes Glued Open: Video on the Internet
  Media—from television to Internet video sites like YouTube and Hulu—consume more and more of our time nowadays. A Nielsen quarterly report gauges the influence of these media in our every ...
  Digital Marketing, Surveys, Videos, YouTube
• Get 'em Chattering
  When it comes to the analyzing the data you collect at your Web site, you're doing a great job. You know which of your customers visit most often, where they ...
  Feedback, Interactive Marketing, Marketing Analytics, Surveys, Web Analytics, Websites
• The Easy Way to Slice and Dice
  Even a small company can benefit from email messages tailored to a recipient's specific wants and needs. "Using segmentation," says Michael Clark in an article at MarketingProfs, "customers only get ...
  Customer Behavior, Customer Relationships, Email Marketing, Segmentation, Small Business, Surveys
• Improve Your Email Marketing Through SegmentationMichael Clark
  Not all customers are alike, and what appeals to one may not interest another. Therefore, it is important that you connect the message you are sending to your customers' differing ...
  Email Lists, Email Marketing, Segmentation, Small Business, Surveys, Targeting
• My Brand Can Beat Up Your Brand
  What is this thing called brand loyalty? What are we really thinking when we say we prefer Brand X over another? These researchers identified some key thought processes of brand ...
  Brand Loyalty, Customer Behavior, Surveys