75% of American Children Under 8 Have Access to a Smartphone or TabletAyaz Nanji
Three-quarters of US children 8 and under now have access to some type of "smart" mobile device at home (such as a smartphone or tablet), a jump from 52% just ...
Holiday Season 2013: How and When Consumers Plan to Shop [Infographic]Ayaz Nanji
One in seven shoppers (14.3%) have already started buying presents for the holidays, and another 11.8% plan to start before Thanksgiving, according to a recent report by Burst Media.
What Are the 'Simplest' Brands in the World?Ayaz Nanji
Global consumers rank European-based discount supermarket retailer ALDI as the "simplest" brand in the world—meaning its products and pricing are seen as straightforward and it is viewed as very trustworthy/easy ...
Agencies Intrigued, and Confused, by Video Ads on Social NetworksAyaz Nanji
Nearly one-third (32%) of agency executives think they are already advertising on Facebook with video ads, something not yet possible on the platform, according to a recent report by Mixpo.
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31% of Online Americans Post Videos, 11% Want to Be Viral StarsAyaz Nanji
The proportion of American adult Internet users who upload or post videos online has more than doubled in four years, from 14% in 2009 to 31% today, according to a ...
Content Marketing Trends 2013: Video Popular, Blogs Valued, Social Measurement LackingAyaz Nanji
Nearly half of companies (46%) now have formal content marketing strategies, and 37% are considering such strategies, according to a recent survey.
Who Do Digital Consumers Trust With Their Personal Data? [Infographic]Verónica Jarski
Digital consumers often give personal data to retailers, banking institutions, and healthcare organizations. But who, and in which industry, do consumers trust the most?
Inside the C-Suite's Mind: Top Challenges and OpportunitiesAyaz Nanji
C-suite leaders say changes in technology are dramatically affecting their operations and forcing them to overhaul every aspect of their business, according to a new report by IBM.
15% of American Adults Don't Use the Internet or EmailAyaz Nanji
As of May 2013, 15% of American adults age 18 and older do not use the Internet or email, according to a recent report by the Pew Internet and American ...
Consumers Open to (Some) Mobile Interactions With (Some) BrandsAyaz Nanji
Most consumers are willing to receive relevant mobile messages, alerts, and notices from trusted brands, according to a recent survey by mBlox.
What Keeps Marketers Up at Night?Ayaz Nanji
The foremost worry for marketers is reaching customers, with 82% saying it is a major concern, according to a recent survey by Adobe.
Internet Users Increasingly Worried About PrivacyAyaz Nanji
Half of Internet users say they are worried about the amount of personal information about them that is online, according to a recent Pew report.
What Small Business Owners Fear: Taxes, Bureaucracy, and CostsAyaz Nanji
Small business owners say lack of government support is their greatest fear for the year ahead, according to a recent global survey by Hiscox.
How Gmail's New Tabs Feature Is Affecting Consumer BehaviorAyaz Nanji
Nearly a quarter (23%) of consumers say they spend less time viewing promotional messages since the rollout of Gmail's new Tabs feature, which automatically filters inbox messages for US users.
CMOs Struggle to Valuate Impact of Marketing Spend; Optimistic About EconomyAyaz Nanji
Only one-third of chief marketing officers report that they are able to demonstrate quantitatively the impact of their marketing spending, according to a recent report by The CMO Survey.
Why People Share on Social MediaAyaz Nanji
The most common reason people post on social media is "to share interesting things" (61%), according to a recent report from Ipsos.
Do Consumers Trust Online Reviews?Ayaz Nanji
A quarter of consumers think the information presented on online rating sites is unfair: 16% say it is overly negative and 9% say it is overly positive, according to a ...
When Consumers Will (and Won't) Share Personal Data [Infographic]Ayaz Nanji
Consumers worldwide overwhelmingly say they will share personal information to get better service from their doctors, banks, and retailers, but they are very discerning about what they share, according to ...
College Millennials Get Frugal [Infographic]Ayaz Nanji
More than three quarters (80%) of US college students describe themselves as more cost-conscious this year than a year ago, according to a recent survey by Fluent.
Women in 2013: Life, Career, and Shopping Satisfaction TrendsAyaz Nanji
More than half of US women are very satisfied with their relationships with their children (79%), home life (63%), mental/emotional health (59%), and relationships with friends (57%) and romantic partners ...