Surveys

Topics » Articles » Surveys

• How Social Tools Are Used in the Workplace [Infographic]Ayaz Nanji
  Some 46% of global information workers say using social tools has increased their productivity, while 9% say such tools have reduced productivity, according to a recent report by Ipsos Public ...
  Email, Research Summaries, Social Business, Social Media, Social Networking, Survey Data, Surveys
• How Running a Small Business Has Changed [Infographic]Ayaz Nanji
  Some 59% of decision-makers at small businesses say it’s harder to run a business today than it was five years ago, and more than half cite the economy as a ...
  Research Summaries, Small Business, Survey Data, Surveys
• Consumers Prefer Brands Associated With Good CausesAyaz Nanji
  If offered comparable price and quality, 91% of consumers worldwide would switch brands to one associated with a good cause, according to a recent study by Cone Communications and Echo.
  Customer Behavior, Research Summaries, Social Media, Surveys
• How iPhone and Android Ownership Varies by DemographicAyaz Nanji
  Cellphone owners across a broad range of educational and income levels have similar levels of Android adoption, but those from the upper end of the income and education spectrum are ...
  Demographics, Mobile Marketing, Research Summaries, Surveys
• Data-Rich and Insight-Poor [Infographic]Verónica Jarski
  To find out how businesses are handling the deluge of information that's become available to them, Infogroup Targeting Solutions and Yesmail Interactive sponsored a study, then produced an infographic to ...
  Customer Behavior, Customer Insight, Data, Google Analytics, Market Research, Survey Data, Surveys
• A Market Research Survey on a Shoestring Budget: How I Did ItAsh Moosa
  I'm a solo-preneur and a guy, and I run a women's jewelry and accessories store. I needed data to understand women's jewelry-buying habits. So I designed a survey, ran a ...
  B2C, Blogging, Customer Acquisition, Customer Insight, E-Commerce, Market Research, Promotions, Research, Retail Marketing, Surveys
• Customer Experiences and the Theory of RelativityHoward Lax, PhD
  Your customers see the world through a lens of comparisons to meaningful reference points. That has repercussions for the design, measurement, and analysis of customer experiences—and, by extension, customer loyalty.
  Customer Behavior, Customer Experience, Measurement, Positioning, Survey Data, Surveys, Value Propositions
• Voice of the Customer: Trick or Treat for Your Product Launch?Tim Riesterer
  Have you heard of the phenomenon of “declared preference” versus “revealed preference?” If you haven’t, you may be in for a scary surprise this Halloween season if you are using ...
  Customer Acquisition, Lead Nurturing, Market Research, Positioning, Product Marketing, Research, Sales, Surveys, Value Propositions, Voice of the Customer
• Six Content Marketing Opportunities You're Missing [Slide Show]Daniel Kuperman
  When developing a content marketing plan, marketers afford much-deserved attention to blogs, e-books, webinars, data sheets, videos, and other channels, but they shouldn't forget these six touch points.
  Content, Content Marketing, Email, Marketing Strategy, Surveys
• CEO Communications: Five Phrases That Signal 'BS'
  Leading business bloggers say the perceived authenticity of a CEO plays a critical role in how they assess a leader's abilities and performance overall, according to interviews conducted by the ...
  Management, Public Relations, Research Summaries, Surveys
• Four Ways to Make Your Webinar a Boring Waste of Time
  Think about the last webinar you attended. Did it have your full attention? Or did you also open your mail? Wave a passing colleague into your office for a quick ...
  Customer Behavior, Marketing Tips, Surveys, Webinars
• One-third of Brands Converting via Social Media
  With most companies focusing their social media marketing efforts on Facebook, Twitter, and LinkedIn, over one-third (36.1%) say they've been able to make a conversion from initial connection to sale ...
  Research Summaries, Sales, Social Media, Surveys
• Three Errors That Lead to Bad Survey Questions
  If you want solid information, you should take great care when writing survey questions. "Leading and misleading questions always yield questionable data, based on which you are highly likely to ...
  Marketing Analytics, Surveys, Writing
• Questionnaire Auditing: The Quality-Control Step You Cannot Afford to SkipCarey V. Azzara
  The value of strong questionnaire design is all too often not fully appreciated in the market research community. But the fact is, you can never fully recover from a poorly ...
  Market Research, Marketing Smarter, Marketing Tips, Surveys, Writing
• Ask an Imprecise Question, Get an Imprecise Answer
  When you write survey questions, it's important to ensure the information it elicits will produce meaningful analysis. "Data from mixed-mode questions are hard, if not impossible, to interpret accurately," explains ...
  Marketing Analytics, Surveys, Writing
• Fatal Mistakes in Questionnaire Design: Leading and Misleading QuestionsCarey V. Azzara
  Leading and misleading questions always yield questionable data, based on which you are highly likely to report findings that can misguide stakeholders. Moreover, decisions they make based on such data ...
  Measurement, Surveys, Writing
• Email Campaign Testimonials: How to Maximize Customer PraiseHal Licino
  Welcome to the power of the testimonial: A potent plug can make people as much as seven times more likely to buy or try than if they saw a paid ...
  Advertising, Email Campaigns, Marketing Smarter, Surveys, Testimonials, Writing
• How to Identify and Avoid This Survey-Questionnaire Design Problem: Mixed-Mode ScalesCarey V. Azzara
  Data from mixed-mode questions are hard, if not impossible, to interpret accurately. But such flawed survey questions abound, perhaps because at first blush they seem entirely workable. Here's why they're ...
  Creativity, Feedback, Marketing Tips, Research, Surveys, Writing
• Two Survey Questionnaire Flaws to Avoid: Scary Matrix Questions and Unbalanced ScalesCarey V. Azzara
  Poorly designed questions and scaling problems can derail your research efforts faster than you can say "the cat in the hat"! To help you avoid a few of the ...
  Market Research, Marketing Tips, Measurement, Survey Data, Surveys
• Most Brands Don't Make Emotional Connections
  Though most marketers understand the value of connecting with consumers on an emotional level, nearly two-thirds (62%) say their brand's messaging is focused on rational and functional elements rather than ...
  Brand Positioning, Research Summaries, Surveys