Surveys

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• Are Surveys Dead? Five Ways to Breathe New Life Into Your Customer ResearchAlissa Warne
  Surveys are one of the most important digital touchpoints you can have with customers, eliciting valuable feedback to drive product and company direction. But how can you elicit better response ...
  Customer Behavior, Surveys, Writing
• How to Improve Your Research ROI: Six Best-PracticesLaura Patterson
  Customer or market research and intelligence are essential to fact-based decision-making. Here are six best-practices for conducting research and reasons for considering external resources to help you avoid costly mistakes.
  Market Research, Research, Surveys
• Three Customer Feedback Myths That Deserve BustingCaleb Elston
  Today's survey tools allow marketers to add more flourishes than ever to customer feedback surveys. But, it turns out, less is more when asking customers for input. See which top ...
  Customer Insight, Customer Relationships, Market Research, Net Promoter, Research, Surveys
• Seven Tested Ways Texting Can Help Your Business [Infographic]Laura Forer
  SMS campaigns can supplement other marketing efforts, and they can also be used for more transactional messaging. Today's infographic describes how SMS can be used for marketing and why small ...
  B2C, Customer Communications, Marketing Strategy, Mobile Marketing, SMS, Surveys
• The Evolution of Technology Buying Committees: Changing Roles, Ages, and ExpectationsAyaz Nanji
  In most companies, the tech-buying committee has expanded beyond the technology functions and now includes members of internal- as well as external-facing teams, according to recent research from LinkedIn Marketing ...
  Customer Behavior, Marketing Automation, Millennials, Research Summaries, Sales, Surveys, Technology
• How to Capitalize on Customer Feedback: Three Loyalty-Boosting StepsEmily Carrion
  By not making it a priority to ask for, listen to, and implement customer feedback, companies are missing a huge opportunity to earn customer loyalty and improve their product or ...
  Customer Behavior, Customer Insight, Customer Loyalty, Customer Relationships, Mobile Marketing, Surveys
• The 20 Most Popular Survey Software Solutions [Infographic]Ayaz Nanji
  SurveyMonkey is the most popular software program for conducting online surveys and analyzing the resulting poll data, according to a recent report from Capterra.
  Marketing Strategy, Research, Research Summaries, Survey Data, Surveys, Technology
• How Successful Companies Engage Customers During the New-Product Development ProcessMark Chinn
  Today's brands engage customers daily through social and digital channels. We recently researched how successful companies use those ongoing conversations to shape their new-product development process.
  B2B Marketing, Customer Engagement, Customer Relationships, Kickstarter, Marketing Strategy, Product Management, Product Marketing, Research, Surveys
• Nine Ways to Sharpen Your Customer Research (Part 2 of 2)Will Blunt
  In part 2 of this article, you'll discover six more practical ways to derive valuable insights about your customers.
  Crowdfunding, Customer Behavior, Customer Insight, Customer Relationships, Google+, LinkedIn, Market Research, Research, Social Media, Surveys, Twitter
• Four Ways Service Companies Can Convert More Customers via EmailDaniel Faggella
  Service marketers—and others—can drive conversions using email with unique calls to action that grab attention in different ways and help turn an opt-in into an appointment.
  Content, Email, Email Marketing, Lead Generation, Research, Sales, Surveys, Webinars, White Papers
• Six Ways to Uncover What's Confusing Your Website Visitors and Dragging Conversions DownMorgan Brown
  If you're responsible for generating sales and leads from your company's website, you know that one of the biggest culprits hurting conversion rates is visitor confusion. six ways you can ...
  Customer Experience, Google Analytics, Inbound Marketing, Landing Pages, Lead Generation, Market Research, Retail Marketing, Surveys, Web Analytics, Websites
• Always-On Marketing to the Always Connected: Five Ways to Tap Into Your Customers' ThinkingMark Penson
  Smartphones and tablets are changing our lives. We've never been more connected... and never has it been easier for us to share our thoughts, feelings, and opinions—or for marketers to ...
  Customer Engagement, Customer Insight, Market Research, Mobile Marketing, Retail Marketing, Surveys, Tradeshows/Events
• What Net Promoter Gets Wrong About Customer Sentiment (and What to Do About It)Joseph Pigato
  The popular Net Promoter Score is easy to use, despite flaws that make it an unreliable indicator of overall customer sentiment. Here's a look at its inherent flaws and what ...
  Customer Behavior, Data, Survey Data, Surveys
• A Day in the Life of a Marketer: Take Our Poll
  You could win a $100 Amazon gift card just for giving us a glimpse into what your day looks like as a marketer.
  Career Management, Surveys
• Three Ways to Use Feedback Surveys to Maximize Business EffectivenessSabina Stoiciu
  See how you can use a feedback survey to maximize effectiveness in relation to employees, customers, and events. Also, read two brief case studies of businesses that simplified their work ...
  Conferences, Customer Insight, Customer Satisfaction, Feedback, Market Research, Research, Surveys
• Little Data vs. Big Data: Nine Types of Data and How They Should Be UsedJerry W. Thomas
  The solution to marketing and business problems—and the identification of strategic opportunities—often lies in the realm of Little Data, not Big Data.
  Big Data, Customer Insight, Data, Forecasts, Market Research, Measurement, Research, Sales, Social Media, Survey Data, Surveys
• Which Types of Websites Are Visited Most Frequently?Ayaz Nanji
  Most people globally who are online visit three types of websites once a week or more: a search engine (74%), a social network (64%), and a portal site for checking ...
  Email, Search Engines, Social Media, Social Networking, Survey Data, Surveys, Web Content, Websites
• How Shoppers Use Mobile Phones in StoresAyaz Nanji
  Just under one-third (30%) of US shoppers and 40% of UK shoppers use their smartphones when shopping in brick-and-mortar stores, according to recent study by Usablenet.
  Customer Behavior, E-Commerce, Mobile Marketing, Research Summaries, Survey Data, Surveys
• Native Advertising Trends: Brands See Value, Publishers Like Sponsored PostsAyaz Nanji
  The majority (62%) of digital content publishers now offer native advertising opportunities, such as sponsored blog posts, and 41% of brands have already run native advertising campaigns, according to a ...
  Advertising, Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Direct Marketing, Interactive Marketing, Research Summaries, Survey Data, Surveys
• The Most Effective Tactics for Acquiring Email SubscribersAyaz Nanji
  Some of the most popular tactics for acquiring email subscribers aren't viewed by marketers as especially effective, but they are widely used because they are easy to implement, according to ...
  Customer Acquisition, Digital Marketing, Email, Email Lists, Email Marketing, Interactive Marketing, Lead Generation, Research Summaries, Survey Data, Surveys